The Future of Social Listening
 

The Future of Social Listening

on

  • 775 views

Slides from Will McInnes on the future of social listening from the PR Analytics Conference.

Slides from Will McInnes on the future of social listening from the PR Analytics Conference.

Statistics

Views

Total Views
775
Views on SlideShare
765
Embed Views
10

Actions

Likes
1
Downloads
10
Comments
2

2 Embeds 10

https://twitter.com 7
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Future of Social Listening The Future of Social Listening Presentation Transcript

  • The future of social listening Will McInnes, CMO @willmcinnes @brandwatch
  • Quick background/ @willmcinnes @brandwatch © 2013 Brandwatch | www.brandwatch.com 2
  • Monitoring Research @willmcinnes © 2013 Brandwatch | www.brandwatch.com Measurement @brandwatch 3
  • The plan, yo. @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 4
  • Just 3 things A. Present day ‘social listening’ B. Emerging use cases C. The future @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 5
  • PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 6
  • PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 7
  • Present day @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 8
  • OODA @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 9
  • 1. Realtime, yo! @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 10
  • Y’know. © 2013 Brandwatch | www.brandwatch.com 11
  • Social data-driven PR strategies #ChosenByMe @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 12
  • Pairing social metrics with IRL © 2013 Brandwatch | www.brandwatch.com 13
  • Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 14
  • ‘Social analytics for agencies’ panel http://bit.ly/1fmjWRI © 2013 Brandwatch | www.brandwatch.com 15
  • Quick recap 1. Realtime 2. Social data-driven stories 3. Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 16
  • Emerging use cases © 2013 Brandwatch | www.brandwatch.com 17
  • Driving ‘intent to purchase’ © 2013 Brandwatch | www.brandwatch.com 18
  • @willmcinnes
  • Social across the enterprise/ Altimeter – The State of Social Business 2013 @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 20
  • © 2013 Brandwatch | www.brandwatch.com 21
  • Power of data to change behaviour @willmcinnes © 2013 Brandwatch | www.brandwatch.com 22
  • © 2013 Brandwatch | www.brandwatch.com 23
  • © 2013 Brandwatch | www.brandwatch.com 24
  • © 2013 Brandwatch | www.brandwatch.com 25
  • Quick recap 1. Driving intent to purchase 2. Extending social across the biz 3. Visualizing social data for impact @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 26
  • 3. The future © 2013 Brandwatch | www.brandwatch.com 27
  • @willmcinnes
  • Quick recap 1. TripAdvisor for everything 2. No secrets left 3. Physical / wearable / social @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 32
  • Come and say hello to me and Nadia @brandwatch www.brandwatch.com © 2013 Brandwatch | www.brandwatch.com 33