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The future of social listening
Will McInnes, CMO

@willmcinnes
@brandwatch
Quick background/

@willmcinnes

@brandwatch

© 2013 Brandwatch | www.brandwatch.com

2
Monitoring

Research

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

Measurement

@brandwatch
3
The plan, yo.

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
4
Just 3 things
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

@willmcinnes
© 2013 Brandwatch |...
PET!
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

© 2013 Brandwatch | www.brandwatch.com

6
PET!
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

© 2013 Brandwatch | www.brandwatch.com

7
Present day

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
8
OODA

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
9
1. Realtime, yo!

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
10
Y’know.

© 2013 Brandwatch | www.brandwatch.com

11
Social data-driven PR strategies

#ChosenByMe
@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
12
Pairing social metrics with IRL

© 2013 Brandwatch | www.brandwatch.com

13
Linking social metrics to business metrics

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
14
‘Social analytics for agencies’ panel

http://bit.ly/1fmjWRI
© 2013 Brandwatch | www.brandwatch.com

15
Quick recap
1.

Realtime

2.

Social data-driven stories

3.

Linking social metrics to business metrics

@willmcinnes
© 2...
Emerging use
cases

© 2013 Brandwatch | www.brandwatch.com

17
Driving ‘intent to purchase’

© 2013 Brandwatch | www.brandwatch.com

18
@willmcinnes
Social across the enterprise/

Altimeter – The State of Social Business 2013

@willmcinnes
© 2013 Brandwatch | www.brandwa...
© 2013 Brandwatch | www.brandwatch.com

21
Power of data to change behaviour

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

22
© 2013 Brandwatch | www.brandwatch.com

23
© 2013 Brandwatch | www.brandwatch.com

24
© 2013 Brandwatch | www.brandwatch.com

25
Quick recap
1.

Driving intent to purchase

2.

Extending social across the biz

3.

Visualizing social data for impact

@...
3. The future

© 2013 Brandwatch | www.brandwatch.com

27
@willmcinnes
Quick recap
1.

TripAdvisor for everything

2.

No secrets left

3.

Physical / wearable / social

@willmcinnes
© 2013 Bra...
Come and say
hello to me and
Nadia

@brandwatch
www.brandwatch.com
© 2013 Brandwatch | www.brandwatch.com

33
The Future of Social Listening
The Future of Social Listening
The Future of Social Listening
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The Future of Social Listening

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Transcript of "The Future of Social Listening"

  1. 1. The future of social listening Will McInnes, CMO @willmcinnes @brandwatch
  2. 2. Quick background/ @willmcinnes @brandwatch © 2013 Brandwatch | www.brandwatch.com 2
  3. 3. Monitoring Research @willmcinnes © 2013 Brandwatch | www.brandwatch.com Measurement @brandwatch 3
  4. 4. The plan, yo. @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 4
  5. 5. Just 3 things A. Present day ‘social listening’ B. Emerging use cases C. The future @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 5
  6. 6. PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 6
  7. 7. PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 7
  8. 8. Present day @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 8
  9. 9. OODA @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 9
  10. 10. 1. Realtime, yo! @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 10
  11. 11. Y’know. © 2013 Brandwatch | www.brandwatch.com 11
  12. 12. Social data-driven PR strategies #ChosenByMe @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 12
  13. 13. Pairing social metrics with IRL © 2013 Brandwatch | www.brandwatch.com 13
  14. 14. Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 14
  15. 15. ‘Social analytics for agencies’ panel http://bit.ly/1fmjWRI © 2013 Brandwatch | www.brandwatch.com 15
  16. 16. Quick recap 1. Realtime 2. Social data-driven stories 3. Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 16
  17. 17. Emerging use cases © 2013 Brandwatch | www.brandwatch.com 17
  18. 18. Driving ‘intent to purchase’ © 2013 Brandwatch | www.brandwatch.com 18
  19. 19. @willmcinnes
  20. 20. Social across the enterprise/ Altimeter – The State of Social Business 2013 @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 20
  21. 21. © 2013 Brandwatch | www.brandwatch.com 21
  22. 22. Power of data to change behaviour @willmcinnes © 2013 Brandwatch | www.brandwatch.com 22
  23. 23. © 2013 Brandwatch | www.brandwatch.com 23
  24. 24. © 2013 Brandwatch | www.brandwatch.com 24
  25. 25. © 2013 Brandwatch | www.brandwatch.com 25
  26. 26. Quick recap 1. Driving intent to purchase 2. Extending social across the biz 3. Visualizing social data for impact @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 26
  27. 27. 3. The future © 2013 Brandwatch | www.brandwatch.com 27
  28. 28. @willmcinnes
  29. 29. Quick recap 1. TripAdvisor for everything 2. No secrets left 3. Physical / wearable / social @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 32
  30. 30. Come and say hello to me and Nadia @brandwatch www.brandwatch.com © 2013 Brandwatch | www.brandwatch.com 33
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