Social CMI - Tapping into topics

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One of the key priorities for Ericsson is to have a leading role in the discussions around 5G, the next generation wireless technology. With the many different stakeholders involved, learn how we are using groups and filters to create actionable insights on a global topic.

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Social CMI - Tapping into topics

  1. 1. Tapping into topics Sven Bergvall Ericsson
  2. 2. Ericsson Internal | 2016-10-20 | Page 2 https://youtu.be/c0TMimgBdsU This is ericsson
  3. 3. Ericsson Internal | 2016-10-20 | Page 3 › Next generation mobile technology › Set to launch commercially in 2020 › Important to position Ericsson for relevance What is 5g?
  4. 4. Ericsson Internal | 2016-10-20 | Page 4 5G
  5. 5. Ericsson Internal | 2016-10-20 | Page 5 › Internal acceptance is still largely based on numbers, i.e. are we performing › Eases the cultural transformation – metric skeuomorphism Measurements still matter
  6. 6. Ericsson Internal | 2016-10-20 | Page 6 › Only way to avoid death-by-query › Comparability across questions – same data BUT › Risk of topping out the character limit › No language filter (yet) Topic based on our catch-all query
  7. 7. Ericsson Internal | 2016-10-20 | Page 7 › Working with tagging within the brand queries How is the topic defined?
  8. 8. Ericsson Internal | 2016-10-20 | Page 8 What’s up with 5g and ericsson?
  9. 9. Ericsson Internal | 2016-10-20 | Page 9 5G
  10. 10. Ericsson Internal | 2016-10-20 | Page 10 › Capture as much as possible › Understanding how the discussion is beyond Ericsson What do we want from the topic?
  11. 11. Ericsson Internal | 2016-10-20 | Page 11 Finding relevant companies and topics
  12. 12. Ericsson Internal | 2016-10-20 | Page 12 Massive mimo
  13. 13. Ericsson Internal | 2016-10-20 | Page 13 Topical trends
  14. 14. Ericsson Internal | 2016-10-20 | Page 14 5G Influencer interest
  15. 15. Ericsson Internal | 2016-10-20 | Page 15 › Based on topical posts – Not only Twitter › Some sort of classification scheme Manual labor needed for profiling (prior to audiences) › Understanding their prime interests key to success › Finding ways to bridge our topical focus with theirs
  16. 16. Ericsson Internal | 2016-10-20 | Page 16 5G Influencer interest Influencing the influencer
  17. 17. Ericsson Internal | 2016-10-20 | Page 17 Technology People
  18. 18. Ericsson Internal | 2016-10-20 | Page 18

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