The world of business is a rapidly shifting landscape.
The ever-increasing amount of human interactions and data flowing through social networks has increased visibility for brands and simplified brand research. Online ratings and review sites have gained significant prominence. Social networks have become a podium for brands. Businesses can use smart networks to access ingenious ideas and funding.
But how will these continuing changes affect businesses’ futures?
Slides by Will McInnes, Chief Marketing Officer, http://www.brandwatch.com
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