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Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
Brandwatch Masterclass: Rules
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Brandwatch Masterclass: Rules

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NY Masterclass Session, May 8

NY Masterclass Session, May 8

Published in: Social Media, Technology, Business
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  • 1. Brandwatch Rules doh@brandwatch.com
  • 2. Rules © 2013 Brandwatch | www.brandwatch.com 2 IF
  • 3. Rules © 2013 Brandwatch | www.brandwatch.com 3 • Anyone familiar with the smartphone app, IFTTT? (If THIS then THAT) • =IF formula in Microsoft Excel also has similar structure • =IF(logical_test,value_if_true) • Brandwatch Rules work the same way! • You first define a conditional • These conditional can be based on the boolean strings or some metrics (i.e. Tweets with more than 1 retweets OR Facebook post with more than 10 likes etc) • And then you set an ACTION ITEM for results that meet that conditional • Action items include, assigning it to different accounts, changing sentiments, adding tags, adding stars, marking things as spams etc..
  • 4. Setting a conditional © 2013 Brandwatch | www.brandwatch.com 4 • This works like a "test" to define types of mentions you want to apply actions to • You can use a Boolean string or any of the filter settings or both!
  • 5. Setting an action © 2013 Brandwatch | www.brandwatch.com 5 • Custom Sentiment • Change Sentiments • Categorization • Add Tags: Adding tags • Add a category: Adding Categories • Add Star • Workflow • Add Assignment • Add Priority • Add Status • Add Checked Status
  • 6. Use Case 1: Customer Management © 2013 Brandwatch | www.brandwatch.com 6 • Heavy use of Workflow • Using Boolean string bucket different types of mentions • Mentions by specific device types (mobile, TV, Refrigerator) • And then assign to specific Brandwatch users who are in charge of responding to complaints based on device types • Condition: (LG NEAR/1 (g2)) • Action: Add Assignment – Assign to galaxycustomercare@samsung.com
  • 7. Use Case 2: Custom Sentiment © 2013 Brandwatch | www.brandwatch.com 7 • Pharmaceutical Companies • "I felt sick but I took Benadryl and instantly felt better" • Because of the word "sick" Brandwatch sentiment engine might consider that tweet to be negative • But in this case it is POSITIVE • How do we override this? • Conditional: Benedryl NEAR/5 "felt better" • Action: Set sentiment to be positive
  • 8. Category versus Tag © 2013 Brandwatch | www.brandwatch.com 8 • Category has a structure/ Tags don't have any structure • You can have a few things (which will exist as subcategories) to be mutually exclusive when you set the subcategories to be so • You can see what does NOT belong in categories
  • 9. Use Case 3: White Space © 2013 Brandwatch | www.brandwatch.com 9 • Branded versus non-branded • Particularly useful for brands trying to expand presence in social • Create a category for all mentions that contain a brand name • For example, let's say if you're a newcomer in streaming radio • First create a query for "listening to music" or "streaming music" • And then within the general query, create a category that categorizes major players in the industry such as Spotify, Pandora etc… • Whatever that does NOT belong in this will be the "white space" • Analyzing this area can help you find out topical areas that you can use to associate your new brand with

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