PRO BTP is one of the pension and insurance leaders in France, providing social welfare services to employees, self-employed, pensioners, apprentices and businesses in the construction and public buildings sector. PRO BTP offers services such as pensions, savings, healthcare, insurance, social action and vacation support to its 3.5 million members.
Download this case study to understand how PRO BTP, used social listening to get closer to their customers and:
- Increased customer satisfaction by quickly responding in an efficient and personalised way
- Used social insights to build a marketing strategy relevant to their audience
- Uncovered how they could be more visible in a competitive market