Free Pinterest Analytics Guide

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Optimizing your Pinterest account can be a dark and mysterious subject that can leave you feeling confused. With the platform meaning big business for marketers, consumer brands and B2B companies alike are increasingly upping their efforts on this network.

In researching the marketing for Pinterest tools, both from our own marketing team’s perspective and from a product roadmap standpoint, we discovered the Pinterest analytics space is largely uncharted.

So, because we love research and data, we decided to put together a handy guide to help businesses select the right Pinterest analytics tool, spending hours poring over metrics and criteria so you don’t have to. We’ve created a guide that presents the information you need clearly as possible, allowing you to determine which platform is right for you.

And it’s totally free. You can get it by filling out the form. Yep. It’s that easy. - http://www.brandwatch.com/pinterest-analytics-guide/

Published in: Social Media

Free Pinterest Analytics Guide

  1. 1. Guide/PinterestAnalytics/2014 The ultimate guide to selecting the right Pinterest analytics tool for your business Pinterest Analytics/ 2014 Brandwatch Guide
  2. 2. Contents “In theory, Pinterest is a marketer’s dream come true: 70 million users, mostly young and affluent women, essentially voting for their favorite brands, products and online content. The site, however, offers very limited user analytics. Launched a year ago, Pinterest’s Web Analytics tool shows a limited set of data, and only for companies with a verified Website.” Catherine Shu, TechCrunch Writer Pinterest has grown dramatically in recent years to become the cornerstone of many brands’ digital marketing strategies. Planning, implementing and tracking these strategies can pose quite the challenge. However, this report is designed to remedy that with the evaluation of Pinterest’s top tools, giving marketers an insightful overview of the industry which stretches far beyond Pinterest’s basic web offering. Why read this? Why Pinterest? Why Did We Write This Report? The Metrics Comparison Grid The Tools Which Tool Is Right for You? About Brandwatch Index Book a demo with us brandwatch.com/demo2 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014 3 5 6 7 9 28 30 31
  3. 3. Pinterest is big business for marketers. Nearly every consumer brand and many B2B companies have realized the vast opportunity that Pinterest presents to grow and achieve marketing success. The average order placed by Pinterest shoppers is $169, far exceeding those from Facebook ($95) and Twitter ($70). Yet, most businesses get lost in a maze of confusion when trying to optimize their Pinterest account. They often don’t have access to relevant Pinterest data and when they do start seeking a tool, many are faced with precious little resource in aiding them to find the right technology. Tools that previously existed suddenly seemed to have disappeared. Others have reappeared under a different pseudonym while many simply don’t have the analytical capabilities to begin with. Clearly, the space is in a period of flux. Pinterest’s phenomenal success extends far beyond weddings, quotes or a shirtless David Beckham Why Pinterest? Book a demo with us brandwatch.com/demo3 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  4. 4. Why Pinterest? 21% of Pinterest users bought an item in a store after pinning, re- pinning, or liking the item on the site. (Harvard Business Review) 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. (Bizrate Insights) Nearly 85% of consumer purchasing decisions are made by women. The overwhelming majority (80%) of Pinterest users are women. (RJMetrics) Pinterest users are well off. 28% of Pinterest users make more than $100,000 a year. (Omnicore) Pinterest drives 7.10% of web traffic that sites receive, more than either Reddit or Twitter. (Shareaholic) The average pin generates 78 cents in sales and drives two visits to company websites. (Piqora) Book a demo with us brandwatch.com/demo4 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  5. 5. Recent years have brought changes to technology and to the networks we use to communicate. One such change is the emergence of the visual web; multimedia platforms upon which users share videos and images. Brandwatch is engineered to be responsive to market changes, and to aid marketers in planning, executing and measuring their activity, whatever that may be. Our technology gathers data from conversations happening all over the web, including Pinterest and other visual networks like YouTube, Imgur, Instagram and Vimeo, but also from news sites, forums, social media and blogs. In response to customer desires, in 2013 we developed our Channels feature for Facebook and Twitter, offering the first known example of unified owned and earned media analysis. We’re always seeking ways to provide our customers with as much value as possible, whether that’s adding Channels for the visual web or simply improving our earned multimedia coverage. In researching the market for Pinterest tools, both from our own marketing team’s perspective and from a product roadmap standpoint, we discovered the Pinterest analytics space is largely uncharted. Here, we try to shed light upon its murky depths for the first time. The rapid pace of change and the visual web Why Did We Write This Report? Book a demo with us brandwatch.com/demo5 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  6. 6. Report/LoremIpsum/2013 FEATURES Competitor analysis Ability to track competitors profiles and benchmark your brand’s performance against others Historic data Data retrieved from Pinterest prior to the date of initial subscription Scheduling Feature to schedule the publication of pins Website traffic Metrics that show traffic data relating to your website and different pins Pin metrics Native Pinterest engagement metrics such as likes, repins and comments Metrics Analyzing Pinterest tools can be like comparing apples and oranges. That is why in our selection process, we eliminated those technologies focused solely on influencers or alerts, and included only those notable tools primarily designed for Pinterest channel management and measurement. For each tool we’ve isolated five key areas to most simply describe the functionality. The comparison grid can be found on the next page. The detailed index for these metrics and criteria can be found at the back of this report. Book a demo with us brandwatch.com/demo6 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  7. 7. Report/LoremIpsum/2013 ACCOUNT PIN. WEB ANALYTICS AHALOGY CURALATE CYFE GOPIXEL PIQORA TAILWIND VIRALTAG VIRALWOOT Owned Profiles • • • • • • • • • Non Admin Profiles • • • • Multiple Users • • • • • • Pinterest API • • • • Support Basic Advanced Advanced Basic Advanced Advanced Advanced Basic Advanced Contract Length Ongoing Ongoing Monthly Monthly Monthly Monthly Monthly Monthly Ongoing Price Per Month Free Pay for performance $1500+ Free / $19+ Free / $19 / $49 $1500+ Free / $199 / $399 $99 Free Free Trial • • • • • • • • Comparison Grid Book a demo with us brandwatch.com/demo7 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  8. 8. Report/LoremIpsum/2013 ACCOUNT PIN. WEB ANALYTICS AHALOGY CURALATE CYFE GOPIXEL PIQORA TAILWIND VIRALTAG VIRALWOOT Customizable Dashboard • • • • Data Export • • • • • • Engagement Score • • • • • Reach • • • • • • Date Range • • • • • • • Google Analytics Integration • • • • • • Other Social Networks • • • • • Historic Data • • • • • • Influential Pinners • • • • Keyword Listening • • Trending Topics • • • Popular Boards • • • • • • Promoting Pins / Advertising • • • • Ecommerce • • • • Scheduling • • • • • • • Optimum Pin Timing • • • • • Website Pinners • • • • Website Traffic • • • • • • Follower Metrics • • • • • • • • Like Metrics • • • • • • Pin Metrics • • • • • • • Repin Metrics • • • • • • • Trending Pins • • • • • • Accurate Data • • • • • • • • Star Rating 2/5 2/5 4/5 2/5 1/5 4/5 4/5 2/5 1/5 (like, repins, comments) (from your website) 8 Guide/PinterestAnalytics/2014
  9. 9. The Tools Book a demo with us brandwatch.com/demo9 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  10. 10. You don’t have to venture far to find an analytics tool for your business account. Pinterest has its own analytic data available inside the platform, for free. It provides valuable insights into how the content from your website is performing on Pinterest, and if that content is generating traffic to your website. However, it has very little in the way of features and no customization ability. In a nutshell • Historic data reaching back to the beginning of your Pinterest account • Ability to export your data to Excel • This tool is easy to navigate. You can compare between spikes in activity and link to the respective pins Pinterest Web Analytics Book a demo with us brandwatch.com/demo10 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  11. 11. Pinterest Web Analytics Strengths Weaknesses Features • Accurate Data: As the stats come directly from Pinterest you know that they are accurate • Historic Data Range: Many Pinterest analytics tools only start gathering data from the time you sign up. The native Pinterest tool collects information back to your very first pin • Website Data: Insights from your company’s website, such as who has recently pinned from your website • Smart Recommendations: Pinterest provides you with articles which outline how you can improve your various engagement scores • Site Metric Bias: The tool is overly focused on your company’s website activity rather than your Pinterest profile • Followers: There is no information on how many followers you have or any way to measure the increase of your community • Basic: This tool is free but features are limited. A large business would need a much greater range of data to truly understand the impact of their Pinterest footprints Competitor Analysis Historic Data • Scheduling Features Website Traffic • Pin Metrics • Price Free Book a demo with us brandwatch.com/demo11 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  12. 12. More of a marketing optimization firm than a fully-fledged Pinterest analytics tool. Brands can dive into a network of original pins by content creators. This tool has two separate functions, which are reflected in the cost. It can be used by bloggers as a Content Network for free or brands can pay to use Ahalogy to enhance their campaigns. This review will focus on the brand specific functions. In a nutshell • A license to content sourced from over a thousand content creators that receive 10% of all Pinterest traffic • Ability to edit images directly in the tool • Pop-ups that greet visitors and encourage brand engagement Ahalogy Book a demo with us brandwatch.com/demo12 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  13. 13. Strengths Weaknesses • Scheduling: An easy to use scheduling feature with built-in time feature • Support: When you see an issue with a specific page you can create a quick note to the support staff from where the issue is occurring • Client Success Team: Helps brands drive results and optimize their campaigns • Own Community: Ahalogy is a community in itself, allowing others in the network to view your images • Poor Analytics Capabilities: In comparison to other tools on the list Ahalogy is missing some key analytic features • Pricing: There is no set cost. Brands are billed on a cost- per-visitor model • Historic Data: There is no set program for historic data Competitor Analysis Historic Data Scheduling Features • Website Traffic • Pin Metrics • Price $$$ Features Ahalogy Book a demo with us brandwatch.com/demo13 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  14. 14. This tool is for the serious Pinterest users, mainly big brands or agencies. Curalate uses image-recognition algorithms for Pinterest, Tumblr and Instagram to track the impressions of your top content. The extra functionality and AM support is reflected in the price. In a nutshell • All the main Pinterest stats that you might wish to measure are provided by Curalate • You can also monitor Instagram in Curalate. This is a great advantage for those heavily involved in fashion • This tool is one of the best supported as each user gets their own account manager Curalate Book a demo with us brandwatch.com/demo14 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  15. 15. Strengths Weaknesses • Scheduling: Having scheduling abilities alongside analytical features is a rarity for Pinterest tools • Website Traffic: Curalate uses a variety of different sources to monitor website traffic • Campaigns: The tool allows you to monitor and compare specific Pinterest campaigns as well as tracking revenue • Conversations: You can engage and reply to Pinterest users directly through the tool • Historic Data: The amount of data given is decided depending on the client and is therefore not a fixed feature in this tool • Price: Curalate does not reveal their pricing structure as it varies between organizations. However, we do know that compared to other tools that this is at the top end of the market • Trial: Brands aren’t allowed to trial the product before they invest, although you are provided with a demo Features Competitor Analysis • Historic Data • Scheduling Features • Website Traffic • Pin Metrics • Price $$$ Curalate Book a demo with us brandwatch.com/demo15 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  16. 16. Of all of the tools mentioned, Cyfe is the most basic Pinterest analytics tool, as it is not much more than a single dashboard. To use Cyfe as a Pinterest analytics tool, you will need to add the Pinterest widget to the dashboard. In a nutshell • The basic version with five widgets is free. Once you create the Pinterest widget, Cyfe will aggregate historical data • Businesses can use Cyfe to track Pinterest boards, pin activity, likes, followers, following and benchmark their competitor’s growth • Cyfe also allows you to export reports and see exactly how your pin reach has grown over time Cyfe Book a demo with us brandwatch.com/demo16 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  17. 17. Strengths Weaknesses • Basic Analytics: Track and benchmark growth numbers (boards, pins, likes, followers, following) over time • Historic Data: Cyfe is one of the few tools that aggregates historical data • Competitor Analysis: Allows you to monitor competitors and benchmark their growth • Google Analytics Integration: Cyfe users can track website traffic and ecommerce via the Google platform • Very Basic: Offers only minimal Pinterest analytics data • Scheduling: No ability to schedule pins or optimize your content • Campaigns: This app is not useful for monitoring campaigns or promotions Features Competitor Analysis • Historic Data • Scheduling Features Website Traffic • Pin Metrics • Price free / $$$ Cyfe Book a demo with us brandwatch.com/demo17 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  18. 18. Just when the space couldn’t get any more crowded, another startup has thrown its hat into the Pinterest analytics ring. GoPixel (formerly Pinster) helps businesses understand the commercial benefits of using Pinterest. Plans range from free / basic / premium to a custom structure for larger customers. In a nutshell • Upload and schedule multiple pins through GoPixel to your Pinterest account. • GoPixel has a full analytics dashboard and specific campaign management features for planning and execution • The tool recommends actions for you to take based on the data it gathers (e.g. best / worst audience interactions) GoPixel Book a demo with us brandwatch.com/demo18 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  19. 19. Strengths Weaknesses • Optimum Pin Timing: Find the best time to pin and schedule accordingly • Tracking Campaigns: Analyzes the success of your campaigns based on follower growth, trending content, interactions and increases in revenue • ROI: Measure conversions and website referrals from Pinterest, which gives you a greater understanding of ROI • Recommendations: Identify what types of content resonates best with your audience with tailored recommendations • Accuracy and Quality of Data: At the time of research, GoPixel has been experiencing severe issues submitting pins and updating data. The tool is active but data is inaccurate • Historic Data: There’s no historical data available and the amount of data given is decided depending on the plan • Benchmarking Competitors: You can only analyze 1 Pinterest account regardless of what plan you are on • Influencers, Fans and Followers: Insufficient functionality to discover who is and should be engaging with your brand Features Competitor Analysis Historic Data Scheduling Features • Website Traffic • Pin Metrics • Price free / $$$ GoPixel Book a demo with us brandwatch.com/demo19 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  20. 20. Piqora, formerly known as Pinfluencer, offers a marketing analytics suite for Pinterest, Instagram and Tumblr. It is most suited to retail businesses that need as much information as possible to determine how to improve their ROI from activity on the network In a nutshell • Use Piqora to create marketing campaigns, track contests, sweepstakes and promotions via Pinterest • With Piqora you can begin to measure your social ROI and virality metrics to see specific pins that drove revenue to your site • The audience dashboard helps to identify your most influential and engaged pinners Piqora Book a demo with us brandwatch.com/demo20 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  21. 21. Strengths Weaknesses • Content Management: Manage your content, schedule pins and get actionable insights into trending pins and hashtags • Revenue & ROI: Offers granular data on e-commerce initiatives and site merchandising to help you calculate your returns from the tool • Design: Offers an intuitive dashboard, reports and metrics • Multi-Platform: Contains most of the features needed for an effective analytics tool. Identify and connect with influential pinners, track competitors as well as measure your reach and brand engagement • Cost: Pricing information is only available on request after you have had a demo • Historic Pin Data: Historic pin data is only available with an additional cost • Competitor Analysis: Piqora allows you to benchmark against anonymized competitors unlike other tools Features Competitor Analysis • Historic Data Scheduling Features • Website Traffic • Pin Metrics • Price $$$ Piqora Book a demo with us brandwatch.com/demo21 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  22. 22. Tailwind offers a variety of different features which vary depending on which price plan you choose to adopt. It provides analytics data on your Pinterest activity as well as on the content from your site. Tailwind is a relatively low priced tool with different price points depending on your requirements. In a nutshell • A customizable dashboard means you can search for certain key terms and dates which are of interest to you • Tailwind helps you find your advocates and influencers and connect with them on Pinterest, Twitter, Facebook and their own blog • A logical and helpful UI means that many of the most valuable insights are presented on the homescreen Tailwind Book a demo with us brandwatch.com/demo22 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  23. 23. Tailwind Strengths Weaknesses • Clean Structure: Easy to navigate and change your board for your own analytic needs • Pin Metrics: Even the free package allows you to track some of the key Pinterest metrics • Account Numbers: Higher subscription customers can chose to add more owned profiles to accounts depending on budgets • Trending Topics: The tool allows for the investigation into which images are being pinned from your website, in order to capitalize on the traffic generated • Subscriptions: Some of the best features are only available on the more expensive price plans. For instance, the exportation of data starts at $99 a month • Glitches: In our experience, the tool is sometimes inaccurate when collating data or the score counters simply did not load Features Competitor Analysis • Historic Data • Scheduling Features • Website Traffic • Pin Metrics • Price free / $$$ Book a demo with us brandwatch.com/demo23 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  24. 24. If you’re looking to spread out the pinning of your content for better results, than Viraltag offers the most simple solution. With Viraltag, formerly PinGraphy, you can easily schedule, share and analyze pins in bulk. In a nutshell • Viraltag is subscription based and offers a demo for those wishing to test the tool • The premium version does not limit the number of pins that can be scheduled. It provides access to analytics of your scheduled content and gives you the ability to add up to five accounts • With the bookmarklet for browsers you can quickly store, schedule or pin when you find something on the web Viraltag Book a demo with us brandwatch.com/demo24 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  25. 25. Viraltag Strengths Weaknesses • Scheduling: Users can choose to schedule pins periodically to multiple accounts • Image Editing: Optimize your visual content in any way you want (crop, brighten images, add effects, include text cues, etc.) • Influencers: Allows you to quickly identify your influential followers and brand advocates • Support Portal: Provides FAQs and a request form for any questions you may have • Editing: Does not allow you to edit or reschedule a previously scheduled pin • Limited Analytic Capabilities: Pin analytics are very limited (repins, likes and comments metrics) • Exportation: You can not export data from the tool • Pin Timing: It does not offer insights into optimum pin timing Features Competitor Analysis • Historic Data Scheduling Features • Website Traffic Pin Metrics • Price $$$ Book a demo with us brandwatch.com/demo25 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  26. 26. Viralwoot, formerly PinWoot, is a free Pinterest directory designed to help all Pinterest users grow their following, increase engagement and automate some of their activity. In a nutshell • Viralwoot is based on a gamification system. It runs on the premise that you earn ‘seeds’ by following new accounts, liking pins and repinning pins • Scheduling pins and promoting pins (for repins and likes) will cost you seeds • If you are more interested in promoting your pins than in accumulating followers, there’s the option to purchase more seeds. Prices range from $59 for 50 seeds up to $99 for 3000 seeds Viralwoot Book a demo with us brandwatch.com/demo26 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  27. 27. Viralwoot Strengths Weaknesses • Fast Community Growth: You can quickly establish a large following and reach on Pinterest • Registration Process: Easy to get started and is essentially free • Price: An affordable way to promote your products on Pinterest, especially for ecommerce businesses • Scheduling: Multiple pins can be scheduled at the same time • A Startup: Viralwoot is still in the initial stages of development and needs some refining • Pin Metrics: Currently it does not provide the basic pin metrics of some other Pinterest tools • Website Traffic: There’s no option to analyze your website referrals from Pinterest • Not Always Time Effective: To grow your community will take up time and you must return to the tool daily to see the full effect Features Competitor Analysis Historic Data Scheduling Features • Website Traffic Pin Metrics Price free / $$$ Book a demo with us brandwatch.com/demo27 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  28. 28. Owned analysis Want to track your followers over time and understand which pins are performing best? Analysing the performance of your account is possible using some of the products we’ve showcased in this report, with Tailwind being particularly strong in this area. Engagement Need something to seamlessly implement your Pinterest content strategy? Whether it’s scheduling pins, growing your community or responding to comments, many of the tools featured in this report can help you enhance your Pinterest presence including Ahalogy and Viraltag. Traffic data How is activity happening on Pinterest driving traffic to your website? Pinterest is generating massive traffic growth for a number of brands’ websites, and tools like Piqora and Curalate can help you understand this in a useful amount of detail. Earned media Do you wish to track conversation about your brand across Pinterest, and not just on your own account? Brandwatch was engineered with this in mind. To go beyond your own channels and to listen to the wider conversation, we’d be happy to show you how. Many comparison reports like to conclude with a simple ‘best tool available’ headline. Not us. We’re a company that prides itself on transparency and flexibility. We understand that your requirements can be diverse and unique, so we’ve tried to instead present the information you need as clearly as possible, allowing you to determine which platform is the right fit for you. Which Tool Is Right for You? Book a demo with us brandwatch.com/demo28 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  29. 29. Overview Chart $$$ $$ $ Free Book a demo with us brandwatch.com/demo29 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  30. 30. About Brandwatch Brandwatch is one of the world’s leading social media monitoring and analytics technology platforms. It gathers millions of online conversations every day and provides clients with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions. Our data coverage includes everything from social networks and multimedia sites to news pages, blogs and forums. We’d love to show you how you can make the most of social data, including the activity happening on the visual web. By requesting a demo, we can provide you with quick, pressure-free and genuinely useful advice on your social listening strategy. It could be the best decision you ever make brandwatch.com/demo Info To read genuine, unedited customer feedback about Brandwatch, visit G2 Crowd to see the latest reviews. US: +1 212 229 2240 UK: +44 (0) 1273 234 290 Germany: +49 (0) 711 912 44 159 30 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  31. 31. Report/LoremIpsum/2013 Index Data Export The ability to export data from the tool using reports, pdfs, cvs, excel sheets and other formats Ecommerce The ability to check the amount of money generated by a pin Engagement Scores & Rates A measure of your audience’s engagement with your pins Follower Metrics Amount of people that follow your brand on Pinterest Google Analytics Integration Tool’s integration and synchronisation with Google Analytics Historic Data Data retrieved from Pinterest before subscribing to the tool Influential Pinners Pinterest users who have a lot of followers who look to them for suggestions and advice Keyword Listening Ability to track conversations about a topic across Pinterest using keywords Like Metrics Amount of people that like / enjoy / support your pins Multiple Users The people who you share your dashboard with and have their own login information so that they can check on the brand's Pinterest progress any time Non Admin Profiles Pinterest accounts you do not own (e.g. competitor profiles) Other Social Networks Tool's ability to track analytics for social networks other than Pinterest Influential Pinners Pinterest users who have a lot of followers who look to them for suggestions and advice Book a demo with us brandwatch.com/demo31 Guide/PinterestAnalytics/2014
  32. 32. Report/LoremIpsum/2013 Index Optimum Pin Timing Best days and times to engage your audience on Pinterest Owned Profiles Pinterest accounts you own Pin Metrics (Like, Repins, Comments) Number of times you have pinned pieces of content to your profile and the likes, repins and comments it received Popular Boards Pinboards with the most followers / comments / likes / repins where pinners collect pins by theme or topic Price Cost per month to access the tool Promoting Pins & Advertising Ability to host and track contests and promotions on Pinterest Repin Metrics Amount of people that repin your pins on their boards Scheduling Pins Feature to schedule your pins in the future Support Account managers / support portal / support chat Trending Pins Pins from your website that receive the most engagement Trial Period of time to assess the tool's suitability or performance for free. Website Pinners Pinterest users who pin directly from your website Website Traffic Amount of website referrals generated from Pinterest Book a demo with us brandwatch.com/demo32 Guide/PinterestAnalytics/2014

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