Brandwatch Masterclass / Tricky Operators
Doh Jung doh@brandwatch.com | +1 646-657-2694
May 2014
How We Interact Today
© 2013 Brandwatch | www.brandwatch.com 2
• Send e-mails to brandwatchnymasterclass.doh@gmail.com
• Y...
© 2013 Brandwatch | www.brandwatch.com 3
Time to show off
What clients usually write for queries
© 2013 Brandwatch | www.brandwatch.com 4
• Most clients, when interested in looking...
What Brandwatch usually writes for queries
© 2013 Brandwatch | www.brandwatch.com 5
• Professional Services Team usually w...
© 2013 Brandwatch | www.brandwatch.com 6
Basic
Operators
Brandwatch Operators 101
© 2013 Brandwatch | www.brandwatch.com 7
OPERATOR EXAMPLE DESCRIPTION
"" (quotes) "apple juice"
W...
Brandwatch Operators 101
© 2013 Brandwatch | www.brandwatch.com 8
OPERATOR EXAMPLE DESCRIPTION
the raw: operator raw:#Just...
Brandwatch Operators 101
© 2013 Brandwatch | www.brandwatch.com 9
• Now there are two additional operators as well
• at_me...
© 2014 Brandwatch | www.brandwatch.com 10
author:
What they don’t
cover in the
booklet
author: Operator
© 2014 Brandwatch | www.brandwatch.com 11
• Searches for all contents
written by a specific author
• It l...
Author Operators /Brandwatch Quirks
12
author: operator looks at different fields depending on the
platform
• For Twitter
...
Author Operators /Brandwatch Quirks
13
author: operator looks at different fields depending on the
platform
• For Facebook...
© 2014 Brandwatch | www.brandwatch.com 14
author:
White House
Example
Let's Visit White House's Google+ Page
© 2014 Brandwatch | www.brandwatch.com 15
• http://plus.google.com/+whitehouse
How would we search content published BY the
White House on Google Plus?
© 2014 Brandwatch | www.brandwatch.com 16
A. auth...
The Answer is
© 2013 Brandwatch | www.brandwatch.com 17
A
© 2014 Brandwatch | www.brandwatch.com 18
author:
Columbia
College
Example
Columbia College
© 2014 Brandwatch | www.brandwatch.com 19
• Undergraduate division of the
Columbia University in New
York...
author: Operator on Facebook Page
© 2014 Brandwatch | www.brandwatch.com 20
• author: operator works the
same way on Faceb...
Columbia College - II
© 2014 Brandwatch | www.brandwatch.com 21
• BUT there are many other
Columbia Colleges around
the wo...
© 2014 Brandwatch | www.brandwatch.com 22
Well Done Brandwatch
© 2014 Brandwatch | www.brandwatch.com 23
• And actually there is another
Columbia College based in
C...
Before You Start Firing Gunshots Us
© 2013 Brandwatch | www.brandwatch.com 24
• There is a way to differentiate
between th...
© 2014 Brandwatch | www.brandwatch.com 25
author:
Differentiating
Contents
To & From
author: searches for mentions written by certain
accounts
© 2013 Brandwatch | www.brandwatch.com 26
• Some clients make th...
author: operator vs. at_mentions: operators
on Twitter
© 2014 Brandwatch | www.brandwatch.com 27
• When you want to search...
© 2013 Brandwatch | www.brandwatch.com 28
site:
When you can be lazy with site:
© 2013 Brandwatch | www.brandwatch.com 29
• site:("www.twitter.com" OR
"www.facebook.com" ...
© 2014 Brandwatch | www.brandwatch.com 30
raw:
raw: Doesn't do what I want it to do WHY?
© 2014 Brandwatch | www.brandwatch.com 31
• General use cases of raw are
• Anyti...
First understanding how Brandwatch normally
sees special characters when raw: isn't turned on
© 2013 Brandwatch | www.bran...
Using Proximity with raw:
© 2013 Brandwatch | www.brandwatch.com 33
• One of the reason why Brandwatch is better than most...
Now You Try
© 2013 Brandwatch | www.brandwatch.com 34
• Try raw:(#tbt) NEAR/5 ketchup
• Now try tilde (~) within raw:
• No...
New Operators
© 2013 Brandwatch | www.brandwatch.com 35
• Again there are two additional operators as well
• at_mentions:
...
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Brandwatch Masterclass: Tricky Operators

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NY Masterclass Session, May 8

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  • While Brandwatch Boolean strings are definitely NOT rocket science, nor magic, sometimes you have to write it right, because leviosarrrraintgonna make that feather fly.
  • Brandwatch Masterclass: Tricky Operators

    1. 1. Brandwatch Masterclass / Tricky Operators Doh Jung doh@brandwatch.com | +1 646-657-2694 May 2014
    2. 2. How We Interact Today © 2013 Brandwatch | www.brandwatch.com 2 • Send e-mails to brandwatchnymasterclass.doh@gmail.com • Your Temporary Brandwatch Account is brandwatchnymasterclass.doh@gmail.com • Password is eventi0508 • Remember to tweet #brandwatchtips • Wifi SSID: Kimpton • Password: psav123
    3. 3. © 2013 Brandwatch | www.brandwatch.com 3 Time to show off
    4. 4. What clients usually write for queries © 2013 Brandwatch | www.brandwatch.com 4 • Most clients, when interested in looking for "Blue Moon" writes queries that looks like the one below • "Blue Moon" OR Bluemoon
    5. 5. What Brandwatch usually writes for queries © 2013 Brandwatch | www.brandwatch.com 5 • Professional Services Team usually write the same search this way (Bluemoonbrew* OR (("Blue Moon" OR Bluemoon) NEAR/35 (((thirst* OR drink* OR drank* OR sip OR sips OR sipping OR beverage* OR booze* OR liquor* OR cocktail* OR bottle* OR beer* OR brew* OR draft* OR craft* OR bier* OR pub OR pubs OR bar OR bars OR malt* OR barley* OR hop OR hops OR hoppy* OR ale OR ales OR paleale* OR brownale* OR amberale* OR stout* OR lager* OR wheatbeer* OR ryebeer* OR witbier* OR pils*ner OR IPA OR "I.P.A." OR weizen OR O?toberfest OR (O?tober NEAR/0f fest))) OR (orange OR belgian* OR Coors* OR Millercoors*)))) NOT (("View Image here" OR sale* OR deal* OR coupon* OR image* OR offer*) NEAR/10 (tinyurl OR "bit ly" OR "owl ly")) NOT (raw:@ NEAR/2 (raw:_ NEAR/0 raw:(BLUEMOON OR Bluemoon OR BlueMoon OR bluemoon))) NOT (CNBLUE OR "CN BLUE" OR Kpop OR "K Pop" OR (("Blue Moon" OR bluemoon) NEAR/10 (tour OR "world tour" OR worldtour))) NOT ("Pale moon" NEAR/10 (browser* OR webbrowser* OR firefox OR "fire fox")) NOT ("forums.bluemoon.co.uk"~10 OR (("Blue Moon" OR Bluemoon) AND (MCFC OR "Wimbledon 94" OR Arsenal OR "Aston Villa" OR "Cardiff City" OR Chelsea OR "Crystal Palacea" OR Everton OR Fulhamb OR "Hull City" OR Liverpool OR "Manchester Citya" OR "Manchester United" OR "Newcastle United" OR "Norwich City" OR Southamptona OR "Stoke City" OR Sunderland OR "Swansea City" OR "Tottenham Hotspur" OR "West Bromwich Albion" OR "West Ham United"))) NOT (site:(bluemoon*) NOT (site:(bluemoonbrew*) OR (("Blue Moon" OR Bluemoon) NEAR/5 (belgian* OR beer* OR craft* OR brew* OR draft* OR witbier*))))
    6. 6. © 2013 Brandwatch | www.brandwatch.com 6 Basic Operators
    7. 7. Brandwatch Operators 101 © 2013 Brandwatch | www.brandwatch.com 7 OPERATOR EXAMPLE DESCRIPTION "" (quotes) "apple juice" Will find mentions of the exact phrase 'apple juice' on any webpage The AND operator apple AND juice Will find mentions of 'apple' and 'juice' on the SAME webpage. Must be capitalised The OR operator apple OR juice Will find mentions of 'apple' or mentions of 'juice' on any webpage. Must be capitalised The NOT operator apple NOT juice Will find mentions of 'apple' on a page as long as 'juice' is not mentioned on that page. Must be capitalised Brackets ( ) (apple AND juice) OR (apple AND sauce) Will find mentions of 'apple' and 'juice' on the same page or mentions of 'apple' and 'sauce' on the same page the proximity operator ~ (tilde) "apple juice"~5 Will find mentions of the exact phrase 'apple juice' and mentions of 'apple' and 'juice' within 5 words of each other, e.g. 'This drink was made with fresh apple, orange and pear juice' the NEAR/x operator (apple OR orange) NEAR/5 (smartphone OR phone) Will find mentions of 'apple' within 5 words of 'smartphone' or 'phone' and mentions of 'orange' within 5 words of 'smartphone' or 'phone' the NEAR/xf operator logitech NEAR/2f keyboard Will find mentions where 'logitech' appears before 'keyboard' with 2 or fewer words in- between e.g. 'logitech keyboard', 'Logitech Bluetooth Keyboard', 'Logitech Solar Keyboard' etc.
    8. 8. Brandwatch Operators 101 © 2013 Brandwatch | www.brandwatch.com 8 OPERATOR EXAMPLE DESCRIPTION the raw: operator raw:#JustinBeiber Will find mentions containing the hashtag #JustinBeiber, specifically with a capital 'J' and 'B'. Note: if the raw: operator is not used for hashtags, relevant mentions may not be found because the '#' character will be ignored. the country: operator country:uk AND "apple juice" Will only find mentions of the exact phrase 'apple juice' that have been identified as from the UK. Other location operators (e.g. for cities and states) are available from the "Locations" drop-down when creating a Query. the site: operator site:twitter.com AND "apple juice" Will find mentions on a particular site, e.g. any mention of 'apple juice' on Twitter the url: operator url:"msn.com/news" AND "Simon Cowell" Will find mentions on a particular part of a site, in this example any mention of 'Simon Cowell' on the news section of the MSN website the title: operator title:"apple juice" Will find any mentions where 'apple juice' appears in the page title the author: operator author:justinbieber Will find mentions across all page types with a specific author name, e.g. tweets, blogs, forums, by any author called justinbieber the wildcard operator * complain* Will find mentions with the root word complain, e.g. 'complain', 'complaints', 'complained' etc. the wildcard operator ? customi?e Will find mentions where ? can be replaced by another letter, e.g. 'customise', 'customize'
    9. 9. Brandwatch Operators 101 © 2013 Brandwatch | www.brandwatch.com 9 • Now there are two additional operators as well • at_mentions: • hashtags:
    10. 10. © 2014 Brandwatch | www.brandwatch.com 10 author: What they don’t cover in the booklet
    11. 11. author: Operator © 2014 Brandwatch | www.brandwatch.com 11 • Searches for all contents written by a specific author • It looks for a different field, based on channels • I'll be honest here, I don't personally believe our author: operator behavior to be the most ideal method
    12. 12. Author Operators /Brandwatch Quirks 12 author: operator looks at different fields depending on the platform • For Twitter • author: will search for “Twitter Handles” the username you see in the url and also following the @ in at mentions • For Example, if you take a look at http://twitter.com/googleglass username is googleglass but page name says “Google Glass” • Correct method of searching for this page is (author:googleglass AND site:Twitter) © 2013 Brandwatch | www.brandwatch.com
    13. 13. Author Operators /Brandwatch Quirks 13 author: operator looks at different fields depending on the platform • For Facebook • Contrary to Twitter, author: will search for either numeric page ID OR the name you see displayed on the Page but not the id you see in the URL • For example, if you take a look at the page http://www.facebook.com/dietpepsi • Correct method of searching for this page is (author:”Diet Pepsi” AND site:Facebook) • For Google+ • Similar to Facebook, it’s the page name NOT user ID that the author: operator will search for • For example, if you want to search for the White House on Google+, https://plus.google.com/+whitehouse, correct method of search is • (author:”The White House” AND site:plus.google.com) • For YouTube • Again, similar to Facebook, it’s the name of the channel actually displayed on the Page and not necessarily the ID you see in the URL • For example, if you want to search for videos on Jimmy Kimmel Live channel, http://www.youtube.com/user/JimmyKimmelLive, correct method of search is • (author:”Jimmy Kimmel Live” AND site:Youtube) • For most other page types, • Best practice is to test in the query builder to make sure your search string is pulling in the results you want © 2013 Brandwatch | www.brandwatch.com
    14. 14. © 2014 Brandwatch | www.brandwatch.com 14 author: White House Example
    15. 15. Let's Visit White House's Google+ Page © 2014 Brandwatch | www.brandwatch.com 15 • http://plus.google.com/+whitehouse
    16. 16. How would we search content published BY the White House on Google Plus? © 2014 Brandwatch | www.brandwatch.com 16 A. author:("The White House") AND site:("plus.google.com") B. author:(+whitehouse) AND site:("plus.google.com") C. author:("The White House") AND site:("www.whitehouse.gov")
    17. 17. The Answer is © 2013 Brandwatch | www.brandwatch.com 17 A
    18. 18. © 2014 Brandwatch | www.brandwatch.com 18 author: Columbia College Example
    19. 19. Columbia College © 2014 Brandwatch | www.brandwatch.com 19 • Undergraduate division of the Columbia University in New York City • Part of Ivy League • Sucks at Football pretty bad
    20. 20. author: Operator on Facebook Page © 2014 Brandwatch | www.brandwatch.com 20 • author: operator works the same way on Facebook as it does on Google Plus • Based on the answers from previous slide, how we search for this page is • author:"Columbia College" AND site:Twitter
    21. 21. Columbia College - II © 2014 Brandwatch | www.brandwatch.com 21 • BUT there are many other Columbia Colleges around the world • Important thing here is that this school ALSO has a Facebook Page named "Columbia College", the same name for Columbia College in NYC
    22. 22. © 2014 Brandwatch | www.brandwatch.com 22
    23. 23. Well Done Brandwatch © 2014 Brandwatch | www.brandwatch.com 23 • And actually there is another Columbia College based in Calgary that also has the Facebook page name "Columbia College" • author:("Columbia College") AND site:Facebook will bring in mentions written by all Columbia College-s
    24. 24. Before You Start Firing Gunshots Us © 2013 Brandwatch | www.brandwatch.com 24 • There is a way to differentiate between these pages • Each Facebook pages have a numeric ID associated with them (Page admin should be able to see this and you can also figure this out via Facebook's Graph API explorer) • For example, Columbia College in NYC's unique Facebook numeric ID is 140689345975323 • url:140689345975323 AND site:Facebook
    25. 25. © 2014 Brandwatch | www.brandwatch.com 25 author: Differentiating Contents To & From
    26. 26. author: searches for mentions written by certain accounts © 2013 Brandwatch | www.brandwatch.com 26 • Some clients make the mistake of thinking that if they do (author:dietpepsi AND site:Twitter), they are going to collet everything about the Diet Pepsi Twitter page
    27. 27. author: operator vs. at_mentions: operators on Twitter © 2014 Brandwatch | www.brandwatch.com 27 • When you want to search mentions TO a specific author • at_mentions:(Brandwatch) AND site:(Twitter) • When you want to search mentions BY a specific author • author:(Brandwatch) AND site:(Twitter)
    28. 28. © 2013 Brandwatch | www.brandwatch.com 28 site:
    29. 29. When you can be lazy with site: © 2013 Brandwatch | www.brandwatch.com 29 • site:("www.twitter.com" OR "www.facebook.com" OR "www.yahoo.com" OR "www.flickr.com") • 85 Characters • I've seen clients do this and while this isn't incorrect, it takes up a lot of space in the query builder that has a character limit • Above string is identical to the string below which is 45 characters • site:(Twitter OR Facebook OR Yahoo OR Flickr) • You can safely do this because there are not that many other legitimate site with those words in their domain
    30. 30. © 2014 Brandwatch | www.brandwatch.com 30 raw:
    31. 31. raw: Doesn't do what I want it to do WHY? © 2014 Brandwatch | www.brandwatch.com 31 • General use cases of raw are • Anytime you are searching for keywords that contain special characters • Anytime you want the case sensitivity of the search string to be considered • However raw: can be frustrating to work with • First let's understand what how queries work without the raw: operator
    32. 32. First understanding how Brandwatch normally sees special characters when raw: isn't turned on © 2013 Brandwatch | www.brandwatch.com 32 • A tweet that goes • I don't give a f!($@)(* what he says he can get lost :-P #sorrynotsorry • How Brandwatch searches sees this without the raw: • I don t give a f what he says he can get lost sorrynotsorry • Special characters are treated as an empty "space" and multiple, consecutive spaces get condensed into one
    33. 33. Using Proximity with raw: © 2013 Brandwatch | www.brandwatch.com 33 • One of the reason why Brandwatch is better than most other tools is the fact that we can use NEAR operator instead of AND • Obviously when trying to detect presence of two groups of equivalent keywords, having more power over how far these two groups can be from each other is a big plus • But using NEAR operator with raw: can be difficult
    34. 34. Now You Try © 2013 Brandwatch | www.brandwatch.com 34 • Try raw:(#tbt) NEAR/5 ketchup • Now try tilde (~) within raw: • Now try raw: NEAR/X raw:
    35. 35. New Operators © 2013 Brandwatch | www.brandwatch.com 35 • Again there are two additional operators as well • at_mentions: • hashtags:

    ×