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Social Media Monitoring is bit like finding a needle in a haystack, or lots of needles but in a big haystack. For most brands there are dozens or hundreds of interesting mentions every day, but the problem is that they are hidden among thousands of less interesting or completely irrelevant mentions.
Defining the query properly, with Boolean words like AND, NOT, OR etc., can reduce this problem so that it feels more like looking for needles in a mere handful of hay.
Here are a few top tips for advanced query writing we wanted to share with you.