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Listening to the Buzz at EuroComm 2013

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We recently attended EuroComm 2013 in Brussels. We've put together this short report with some quick analysis of the event's buzz, using Brandwatch. www.brandwatch.com

We recently attended EuroComm 2013 in Brussels. We've put together this short report with some quick analysis of the event's buzz, using Brandwatch. www.brandwatch.com

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  • 1. Listening to the buzz atEuroComm 2013By Simon McDermott - @simonmc© 2013 Brandwatch | www.brandwatch.com
  • 2. IABC EuroComm 2013We had a great time at the EuroComm conference in Brussels this month. It was goodfun and very diverse; we recommend it to fellow communicators!We decided to take a quick look at the buzz surrounding the event using our socialmedia monitoring platform, Brandwatch. Here are some of our findings …Over 95% of the buzz was on Twitter© 2013 Brandwatch | www.brandwatch.com 2
  • 3. The event’s theme of ‘Disruptive Communications’was discussed often© 2013 Brandwatch | www.brandwatch.com 3
  • 4. Top 3 Twitter sharers1. @simplycomm2. @CelineSchill3. @Claudia_v_© 2013 Brandwatch | www.brandwatch.com 4
  • 5. There were lots of influencers in attendance Top tweeters ranked by Kred scoreNegative sentiment tended not to be about the event itself, but rather about specific themes raised duringthe talks© 2013 Brandwatch | www.brandwatch.com 5
  • 6. If you want impact, it helps to be there and tweetTop tweeters ranked by Impact© 2013 Brandwatch | www.brandwatch.com 6
  • 7. The official #EuroComm hashtag had just shy of 1million potential impressions© 2013 Brandwatch | www.brandwatch.com 7
  • 8. In Conclusion• There was plenty of social media conversation about the event, the vast majority of which was on Twitter• Social media has some serious reach at an event like this• The buzz was generally very positive• People liked the variety of the speakers, and sharing was done by both those at the event and those not in attendance• There was plenty of offline ‘social media’ too, with plenty of face-to-face interactions in the bars and restaurants!© 2013 Brandwatch | www.brandwatch.com 8
  • 9. Some of the Brandwatch team with other attendees Want more information about Brandwatch? Get in touch. Brandwatch.com/demo© 2013 Brandwatch | www.brandwatch.com 9
  • 10. ContactEmail /contact@brandwatch.comWeb /www.brandwatch.comTwitter /@brandwatchTelephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59Fax /UK: +44 (0)1273 234 291Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatchshall not be liable for any errors or omissions.Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom© 2013 Brandwatch | www.brandwatch.com 10