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LateRooms.com is the UK’s leading hotel booking site. From online bookings, review sites and blogs to online travel publications, the worldwide web is a vast ocean of travel conversation, knowledge and advice.
Monitoring this volume of conversation and online data is essential to any travel organization’s success in a highly competitive market.
Working with Brandwatch, LateRooms.com is now able to dive straight into relevant conversations with advice, information and support – before their competitors.
Download this case study to find out how LateRooms.com:
- Developed their new ‘Concierge’ service, resulting in an impressive 30% sales conversion rate
- Provided targeted influence metrics to enable them to spend their time as wisely as possible
- Identified new marketing opportunities