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Finding Influencers: the who, the why and the how

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Without people, social media would just be 'media', so it stands to reason that people form an incredibly important part of most marketing strategies. ...

Without people, social media would just be 'media', so it stands to reason that people form an incredibly important part of most marketing strategies.

But why would you want to find influential people online, and how can they help benefit your business? What's more, how do you even go about finding the right kind of people you're looking for?

In this webinar, we discuss:

- The different definitions and types of influencers
- Why brands should harness the power of these influencers
- Different tools and techniques to discover and engage with the people who matter

This webinar is ideal for both marketers looking to learn more about influencers, and Brandwatch users keen on maximising their usage of the platform.

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