Doing more with Queries & Rules - Doing More With Social

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In this practical demonstration, our Professional Services team will show you how you can go further with Queries and Rules, carrying out advanced data segmentation that forms the foundations of impactful social listening.

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  • Your query is not your report
  • Categories and Tags act as folders
  • Doing more with Queries & Rules - Doing More With Social

    1. 1. Doing More with Queries and Rules Best Practices for Advanced Social Intelligence SARAH BARBER/ SR. PROJECT MANAGER, PROFESSIONAL SERVICES
    2. 2. Goals • Push beyond basic listening • Lay foundation for comprehensive Social Intelligence • Review best practices • Utilise advanced functionalities within Brandwatch Analytics • Reveal exciting opportunities for insight NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
    3. 3. Where Do I Start?
    4. 4. Steps to Success/ Social Listening Implementation • Question or Goal(s) • Possible Outcomes • Necessary Info • Define Relevant Segments • Create Tags & Categories • Construct Custom Rules • Utilise Pre-built Filters BRANDWATCH.COM • Specify Relevant Data • Exclude Irrelevant Data • Advanced Operators for Max. Flexibility • Chart by Custom Segment • Powerful Dashboard Filters • Separate Data or Show Insightful Comparisons Plan Gather Segment Explore
    5. 5. Forget “how”; think about what you need to know. Case Study: jetBlue Use Cases: • Brand Health Monitoring & Reporting • Product Feedback • Marketing Measurement & Strategy • Crisis Management • Future(?): Increase investment in Social Customer Service • Topical Research: In-Flight Wifi
    6. 6. Queries
    7. 7. Life is better when you simplify.
    8. 8. Go Ahead…. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM QUERY Take It All.
    9. 9. But HOW? NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
    10. 10. comprehensive… NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
    11. 11. “I know I’ve got a ton of data…” NOW YOU KNOW | #NYKCONF BRANDWATCH.COM “…Now what?”
    12. 12. Rules
    13. 13. Quick Review / Categories, Tags & Rules • Categories: a structured way to segment and group data by related attributes • Tags: light-weight and free-form segmentation for a single attribute • Rules: automatically perform actions on mentions in your dataset
    14. 14. Limitless Flexibility / Segmentation to Consider • Tip: Utilise pre-built filters to make rules more specific NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • Operational Attributes • Retweets, Owned/Earned, On/off Channel, Media Type • Products or Services • Marketing • Hashtags, Slogans, Campaigns, Spokespeople • Crisis Issues • Consumer • Behavior, Mindset, Experience
    15. 15. Questions?
    16. 16. Email sarahb@brandwatch.com Office +44 (0)1273 234 290 Mobile +44 (0)7487 888 126 Contact Sarah Barber Senior Project Manager, Professional Services BRANDWATCH.COM
    17. 17. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM BRANDWATCH.COM | #NYKCONF

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