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Understanding your market with new demographic insights (webinar)

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Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location. …

Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location.

Find out more here: http://bit.ly/1jAsX14

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Transcript

  • 1. Understanding your community: Getting to know the people behind the buzz Jasmine Jaume Product Marketing Manager Nate Walton Data Scientist jasmine@brandwatch.com @tales_of_cake nate@brandwatch.com @molten_tofu
  • 2. • Understanding your audience • Why are demographics useful • What can demographics tell you • Live demo • Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 2
  • 3. Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion: @brandwatch #brandwatchtips A copy of this presentation and a recording of this webinar will be made available after the webinar #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 3
  • 4. What is a community? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 4
  • 5. Why are demographics useful? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 5
  • 6. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 6
  • 7. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 7
  • 8. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 8
  • 9. What can demographics tell you? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 9
  • 10. New or unexpected audiences #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 10
  • 11. The interests and professions of your audience #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 11
  • 12. Which content is resonating #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 12
  • 13. Topics of conversation in different segments #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 13
  • 14. Gender Profession Interests Location #brandwatchtips Individual or Organisation? © 2014 Brandwatch | www.brandwatch.com | 14
  • 15. Some live examples #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 15
  • 16. Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 16
  • 17. www.brandwatch.com/blog Email contact@brandwatch.com Web www.brandwatch.com Google+ plus.google.com/+Brandwatch1 Facebook www.facebook.com/Brandwatch Twitter @brandwatch