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Understanding your community:
Getting to know the people behind the buzz

Jasmine Jaume
Product Marketing Manager

Nate Wa...
•

Understanding your audience

•

Why are demographics useful

•

What can demographics tell you

•

Live demo

•

Q&A

#...
Don’t be shy/ We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion:

@brandwatch
...
What is a community?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 4
Why are
demographics
useful?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 5
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 6
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 7
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 8
What can
demographics
tell you?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 9
New or unexpected audiences

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 10
The interests and professions of your audience

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 11
Which content is resonating

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 12
Topics of conversation in different segments

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 13
Gender
Profession
Interests
Location

#brandwatchtips

Individual or
Organisation?

© 2014 Brandwatch | www.brandwatch.com...
Some live
examples

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 15
Q&A

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 16
www.brandwatch.com/blog
Email

contact@brandwatch.com

Web

www.brandwatch.com

Google+

plus.google.com/+Brandwatch1

Fac...
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Understanding your market with new demographic insights (webinar)

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Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location.

Find out more here: http://bit.ly/1jAsX14

Published in: Social Media
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Transcript of "Understanding your market with new demographic insights (webinar)"

  1. 1. Understanding your community: Getting to know the people behind the buzz Jasmine Jaume Product Marketing Manager Nate Walton Data Scientist jasmine@brandwatch.com @tales_of_cake nate@brandwatch.com @molten_tofu
  2. 2. • Understanding your audience • Why are demographics useful • What can demographics tell you • Live demo • Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 2
  3. 3. Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion: @brandwatch #brandwatchtips A copy of this presentation and a recording of this webinar will be made available after the webinar #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 3
  4. 4. What is a community? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 4
  5. 5. Why are demographics useful? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 5
  6. 6. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 6
  7. 7. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 7
  8. 8. #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 8
  9. 9. What can demographics tell you? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 9
  10. 10. New or unexpected audiences #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 10
  11. 11. The interests and professions of your audience #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 11
  12. 12. Which content is resonating #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 12
  13. 13. Topics of conversation in different segments #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 13
  14. 14. Gender Profession Interests Location #brandwatchtips Individual or Organisation? © 2014 Brandwatch | www.brandwatch.com | 14
  15. 15. Some live examples #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 15
  16. 16. Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 16
  17. 17. www.brandwatch.com/blog Email contact@brandwatch.com Web www.brandwatch.com Google+ plus.google.com/+Brandwatch1 Facebook www.facebook.com/Brandwatch Twitter @brandwatch
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