There is a wide array of practical uses of employing a monitoring tool, from tracking coverage to conducting market research. One use that many don’t often consider however, is to hunt for leads.
Starting out is a different act depending on which type of business you run/work for. It can be a particularly powerful weapon for B2B companies to source leads that may be willing to investigate their services.
This presentation explains how you can generate leads with social media.
Clipping is a handy way to collect important slides you want to go back to later.