0
Webinar/
INTRODUCING THE NEXT GENERATION
SOCIAL MEDIA COMMAND CENTER
September 2013
Housekeeping/
• HAVE QUESTIONS?
Feel free to ask them in the session chat. We’ll share and answer them at the end
of the p...
SEBASTIAN HEMPSTEAD
EVP, N. America, Brandwatch
@sebhempstead
EVE SANGENITO
VP of Marketing, Brandwatch
@esangenito
3
Pres...
© 2013 Brandwatch | www.brandwatch.com 4
“THE PURPOSE OF BUSINESS IS TO
CREATE AND KEEP A CUSTOMER.”
- Peter Drucker
© 2013 Brandwatch | www.brandwatch.com 5
“THIS PUBLIC COMMITMENT TO LISTENING
IN SOCIAL IS A PROMISE TO CUSTOMERS
YOU’RE G...
© 2013 Brandwatch | www.brandwatch.com 6
SEPARATE THE SIGNALS
FROM THE NOISE
© 2013 Brandwatch | www.brandwatch.com 7
ENGAGE & RESPOND
AT THE SPEED OF SOCIAL
© 2013 Brandwatch | www.brandwatch.com 8
EMPOWER TEAMS
TO SCALE
© 2013 Brandwatch | www.brandwatch.com 9
MANAGE SMARTER
& WITH MORE EFFICIENCY
ACCESSIBLE TO
ANYONE, ANYWHERE
© 2013 Brandwatch | www.brandwatch.com
INTEGRATED & IN SYNC
© 2013 Brandwatch | www.brandwatch.com
PERSONALIZED
TO YOUR EXPERIENCE
© 2013 Brandwatch | www.brandwatch.com
PUBLIC
RELATION
S MARKETING SALES CUSTOMER
SERVICE
LINES OF
BUSINESS
LISTENING &
ANALYTICS
CUSTOMERS
USE CASE
DISPLAY
ENGA...
© 2013 Brandwatch | www.brandwatch.com 14
INTRODUCING BRANDWATCH VIZIA
QUESTIONS?
THANK YOU!
To learn more, visit us at
Brandwatch.com or
info@brandwatch.com
© 2013 Brandwatch | www.brandwatch.com
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Brandwatch Vizia Webinar: US 25th Sept 2013

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These are the slides used in our Brandwatch Vizia US webinar held on 25th September 2013, hosted by Eve Sangenito and Seb Hempstead. More info here: http://www.brandwatch.com/brandwatch-vizia/

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Transcript of "Brandwatch Vizia Webinar: US 25th Sept 2013"

  1. 1. Webinar/ INTRODUCING THE NEXT GENERATION SOCIAL MEDIA COMMAND CENTER September 2013
  2. 2. Housekeeping/ • HAVE QUESTIONS? Feel free to ask them in the session chat. We’ll share and answer them at the end of the presentation • TWEET, TWEET Our community managers are available during the webinar as well. Just tweet to @brandwatch or #brandwatch • SLIDES & RECORDING We’re happy to provide a copy of both. We should have them posted within 1-2 business days 2 © 2013 Brandwatch | www.brandwatch.com
  3. 3. SEBASTIAN HEMPSTEAD EVP, N. America, Brandwatch @sebhempstead EVE SANGENITO VP of Marketing, Brandwatch @esangenito 3 Presenters/ © 2013 Brandwatch | www.brandwatch.com
  4. 4. © 2013 Brandwatch | www.brandwatch.com 4 “THE PURPOSE OF BUSINESS IS TO CREATE AND KEEP A CUSTOMER.” - Peter Drucker
  5. 5. © 2013 Brandwatch | www.brandwatch.com 5 “THIS PUBLIC COMMITMENT TO LISTENING IN SOCIAL IS A PROMISE TO CUSTOMERS YOU’RE GOING TO BE THERE... SHINY TWITTER ROOM WON’T CUT IT.” - Jeremiah Owyang
  6. 6. © 2013 Brandwatch | www.brandwatch.com 6 SEPARATE THE SIGNALS FROM THE NOISE
  7. 7. © 2013 Brandwatch | www.brandwatch.com 7 ENGAGE & RESPOND AT THE SPEED OF SOCIAL
  8. 8. © 2013 Brandwatch | www.brandwatch.com 8 EMPOWER TEAMS TO SCALE
  9. 9. © 2013 Brandwatch | www.brandwatch.com 9 MANAGE SMARTER & WITH MORE EFFICIENCY
  10. 10. ACCESSIBLE TO ANYONE, ANYWHERE © 2013 Brandwatch | www.brandwatch.com
  11. 11. INTEGRATED & IN SYNC © 2013 Brandwatch | www.brandwatch.com
  12. 12. PERSONALIZED TO YOUR EXPERIENCE © 2013 Brandwatch | www.brandwatch.com
  13. 13. PUBLIC RELATION S MARKETING SALES CUSTOMER SERVICE LINES OF BUSINESS LISTENING & ANALYTICS CUSTOMERS USE CASE DISPLAY ENGAGEMENTVISUALIZATIONS SOCIAL HUB USE CASE DISPLAY USE CASE DISPLAY THE NEW MODEL © 2013 Brandwatch | www.brandwatch.com
  14. 14. © 2013 Brandwatch | www.brandwatch.com 14 INTRODUCING BRANDWATCH VIZIA
  15. 15. QUESTIONS?
  16. 16. THANK YOU! To learn more, visit us at Brandwatch.com or info@brandwatch.com © 2013 Brandwatch | www.brandwatch.com
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