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Brandwatch Masterclass: Categories, Tags & Rules

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NY Masterclass Session, May 8

NY Masterclass Session, May 8

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  • **USED COMPUTER
  • Examples: tracking hashtags, events,
  • Search for specific rules
    Shows you what query and action that rules is set to take
    Can pause or copy rules to other projects
  • - From these actions, you can also choose to create new Tags & Categories

Transcript

  • 1. Brandwatch Masterclass / Categories, Tags, & Rules Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217 May 8th , 2014
  • 2. Agenda © 2013 Brandwatch | www.brandwatch.com 2 •Defining Tags, Categories, & Rules •Sorting your data with Tags & Categories •Automating your Actions via Rules
  • 3. © 2014 Brandwatch | www.brandwatch.com 3 Tags
  • 4. Tags / Defined 4 •Allow you to segment data by customer profile, by emotion, by conversation type or anything you want. •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
  • 5. © 2014 Brandwatch | www.brandwatch.com 5 Categories
  • 6. Categories / Defined 6 •Provide a structured way to segment your data •Similar to Tags, but allow you to group related data attributes with sub-categories •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
  • 7. © 2014 Brandwatch | www.brandwatch.com 7 Rules
  • 8. Rules / Defined 8 •Allows you to automatically perform actions on mentions, both in the future & historically, based on searches & filters you define. •Use to automatically tag, categorize or adjust sentiment of all your mentions in real time. © 2013 Brandwatch | www.brandwatch.com
  • 9. © 2014 Brandwatch | www.brandwatch.com 9 Setting Up in Brandwatch
  • 10. © 2014 Brandwatch | www.brandwatch.com 10 Tags
  • 11. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 11
  • 12. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 12
  • 13. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 13
  • 14. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 14
  • 15. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 15
  • 16. Tags / In Action! © 2014 Brandwatch | www.brandwatch.com 16
  • 17. © 2014 Brandwatch | www.brandwatch.com 17 Categories
  • 18. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 18
  • 19. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 19
  • 20. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 20
  • 21. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 21
  • 22. Categories / In Action! © 2014 Brandwatch | www.brandwatch.com 22
  • 23. © 2014 Brandwatch | www.brandwatch.com 23 Automating with Rules!
  • 24. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 24
  • 25. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 25
  • 26. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 26
  • 27. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 27
  • 28. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 28
  • 29. Recap © 2014 Brandwatch | www.brandwatch.com 29 •Defining Tags, Categories, & Rules •How to sort your data •Automating your Actions with Rules
  • 30. © 2014 Brandwatch | www.brandwatch.com 30 Questions?