Brandwatch Masterclass: Basic Query Writing

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NY Masterclass Session, May 8

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No notes for slide
  • Compare to a fancy Google search
  • ----- Meeting Notes (5/2/14 12:34) -----
    Comparison to conjunctions
    Change bold to different color
    ----- Meeting Notes (5/6/14 11:15) -----
    show comparison between search with and without boolean (shows how it cuts down on spam, etc.)
  • ----- Meeting Notes (5/6/14 11:15) -----
    will show keywords anywhere on the page
  • Call out list of operators
  • ----- Meeting Notes (5/6/14 11:15) -----
    "either the first term"
  • ----- Meeting Notes (5/2/14 12:34) -----
    Picture of corgi puppies
    Throw examples in bullets
    ----- Meeting Notes (5/6/14 11:15) -----
    "to create"
    people will call them brackets, they mean parentheses
  • special characters will be recognized as "and" otherwise
  • Directions:
    Each team has a piece of paper, write down the queries as as team and we’ll go through it together at the end
  • Brandwatch Masterclass: Basic Query Writing

    1. 1. Brandwatch Masterclass/Basic Query Writing Alyssa Edelman brains@brandwatch.com | Brandwatch Masterclass | May 2014
    2. 2. Agenda © 2013 Brandwatch | www.brandwatch.com 2 •Introduction to Queries •Introduction to Boolean Search •“Home Base” Operators •Other Useful Operators •Query Writing Game!
    3. 3. 3 The Brandwatch Query © 2013 Brandwatch | www.brandwatch.com
    4. 4. What is a Query? © 2014 Brandwatch | www.brandwatch.com 4 Queries are specialized Web searches. They rely on Boolean Operators to link together keywords. Queries return mentions, which can be a Tweet, Facebook post, blog post, forum post, or any other Web- based post that matches your search. These mentions, once pulled in to Brandwatch with a query, can be visualized on a dashboard. Queries are always running in the background, bringing new data in to the app as new content is created and made public across the Web.
    5. 5. © 2013 Brandwatch | www.brandwatch.com 5 Defining Boolean Operators
    6. 6. Boolean 101 © 2014 Brandwatch | www.brandwatch.com 6 “A type of search allowing users to combine keywords with operators such as AND, NOT, and OR to further produce more relevant results.” Boolean operators help limit a search to help find the information that’s most meaningful. Think of them as conjunctions. Did you know? You can use Boolean search terms on Google!
    7. 7. © 2013 Brandwatch | www.brandwatch.com 7 Basic Operators
    8. 8. What are your Go-To Operators? © 2014 Brandwatch | www.brandwatch.com 8 These are your most basic operators: AND, OR, and NOT These must be capitalized to work within a query. To use these as an actual keyword in your search, they must be in quotes or you’ll receive an error message.
    9. 9. © 2014 Brandwatch | www.brandwatch.com 9 AND
    10. 10. AND © 2014 Brandwatch | www.brandwatch.com 10 Linking search terms with an AND operator will look for mentions that include both the first term and the second term anywhere within the mention. Always use the Test Query button to preview the results the query, as written, will return.
    11. 11. © 2014 Brandwatch | www.brandwatch.com 11
    12. 12. © 2014 Brandwatch | www.brandwatch.com 12
    13. 13. © 2014 Brandwatch | www.brandwatch.com 13 OR
    14. 14. OR © 2014 Brandwatch | www.brandwatch.com 14 Linking search terms with an OR operator will look for mentions that include either the first term or the second term.
    15. 15. © 2014 Brandwatch | www.brandwatch.com 15 NOT
    16. 16. NOT © 2014 Brandwatch | www.brandwatch.com 16 Linking search terms with a NOT operator will look for mentions that include the first term, but not the second term.
    17. 17. © 2014 Brandwatch | www.brandwatch.com 17 Using Quotes and Parentheses
    18. 18. Quotes and Parentheses (Brackets) © 2014 Brandwatch | www.brandwatch.com 18 Quotes are used to group together two or more words that should be searched for together as part of a phrase. • “corgi puppies” will search for mentions of corgi puppies • corgi puppies will be recognized as corgi AND puppies Parentheses are used to group together search terms and operators to created more sophisticated, targeted queries.
    19. 19. © 2014 Brandwatch | www.brandwatch.com 19
    20. 20. © 2014 Brandwatch | www.brandwatch.com 20
    21. 21. © 2014 Brandwatch | www.brandwatch.com 21
    22. 22. © 2013 Brandwatch | www.brandwatch.com 22 Other Useful Operators
    23. 23. © 2014 Brandwatch | www.brandwatch.com 23 NEAR/x and NEAR/xf
    24. 24. NEAR/x and NEAR/xf © 2014 Brandwatch | www.brandwatch.com 24 The NEAR operator is used to find keywords within x number of words of each other. Adding a lowercase f at the end searches for the keywords in the order you’ve written them. This leads to more targeted results than the AND operator.
    25. 25. © 2014 Brandwatch | www.brandwatch.com 25
    26. 26. © 2014 Brandwatch | www.brandwatch.com 26
    27. 27. © 2014 Brandwatch | www.brandwatch.com 27 raw:
    28. 28. raw: © 2014 Brandwatch | www.brandwatch.com 28 The raw: operator is used in front of a keyword versus between keywords (as is any operator with a :). Any search terms written after a raw: operator will be searched for exactly as written, so if symbols ($, %, !) or letter case (a versus A) are important to your search, use it! You can use parentheses with an OR operator between keywords to link together keywords you’re searching for: raw:(LOVE OR HATE OR FastPass OR iPhone)
    29. 29. © 2014 Brandwatch | www.brandwatch.com 29
    30. 30. © 2014 Brandwatch | www.brandwatch.com 30 hashtags:
    31. 31. hashtags: © 2014 Brandwatch | www.brandwatch.com 31 This is one of the newest operators at Brandwatch! The hashtags: operator will search for any keywords you put after it that are preceded by a # symbol. You do not need to write the # symbol when using the hashtags: operator. You can use parentheses with an OR operator between keywords to link together hashtags you’re searching for: hashtags:(puppies OR corgis OR ilovepuppies)
    32. 32. © 2014 Brandwatch | www.brandwatch.com 32
    33. 33. © 2014 Brandwatch | www.brandwatch.com 33 Wildcards
    34. 34. Wildcards: * and ? © 2014 Brandwatch | www.brandwatch.com 34 Adding a * to the end of a keyword will add any appropriate suffixes to the keyword when searching: pupp* would search for puppy, puppies, puppying? The ? wildcard is used within a word to account for spelling variations and common misspellings: prioriti?e would search for prioritize and prioritise
    35. 35. © 2014 Brandwatch | www.brandwatch.com 35
    36. 36. © 2014 Brandwatch | www.brandwatch.com 36
    37. 37. © 2014 Brandwatch | www.brandwatch.com 37 Location
    38. 38. Location Narrow down your results to continent, country, city, state, or county Use the Locations drop-down to search for the abbreviation and copy/paste into your query © 2014 Brandwatch | www.brandwatch.com 38
    39. 39. © 2014 Brandwatch | www.brandwatch.com 39
    40. 40. Recap © 2014 Brandwatch | www.brandwatch.com 40
    41. 41. Key Takeaways •Queries are elaborate Web searches •AND, OR, and NOT are your go-to operators •Use quotation marks around search terms that are more than one word, and parenthesis to group together search terms •Clicking “List of Operators” will open a handy quick-reference guide © 2014 Brandwatch | www.brandwatch.com 41
    42. 42. © 2014 Brandwatch | www.brandwatch.com 42 Query Writing Game!
    43. 43. © 2014 Brandwatch | www.brandwatch.com 43 Write a query that searches for both strawberries and Florida oranges. Write a query that looks for strawberries and oranges, but not bananas. Write a query that searches for people who HATE bananas. Write a query that searches for people who are talking about picking strawberries (or strawberry picking) in Florida. (use location filter or keyword search) Write a query that looks for #strawberry, #floridaorange, or #banana, but not #gross or #ew
    44. 44. Write a query that searches for both strawberries and Florida oranges. strawberries AND “florida oranges” © 2014 Brandwatch | www.brandwatch.com 44
    45. 45. Write a query that looks for strawberries and oranges, but not bananas. (strawberries AND oranges) NOT bananas © 2014 Brandwatch | www.brandwatch.com 45
    46. 46. Write a query that searches for people who HATE bananas. bananas AND raw:HATE © 2014 Brandwatch | www.brandwatch.com 46
    47. 47. Write a query that searches for people who are talking about picking strawberries (or strawberry picking) in Florida. (“picking strawberries” OR “strawberry picking”) AND florida (“picking strawberries” OR “strawberry picking”) AND state:flof ((strawberry OR strawberries) NEAR/0 picking) AND florida ((strawberry OR strawberries) NEAR/0 picking) AND state:flof ((strawberr*) NEAR/0 picking) AND (state:flof OR florida) © 2014 Brandwatch | www.brandwatch.com 47
    48. 48. Write a query that looks for #strawberry, #floridaorange, and #banana, but not #gross or #ew. (hashtags:(strawberry OR floridaorange OR banana)) NOT hashtags:ew © 2014 Brandwatch | www.brandwatch.com 48

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