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An Operations Guide: When the Subscription Economy Gets Social

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As the leading social monitoring brand, it is essential that Brandwatch demonstrate that they are listening to their own customers' needs. A company who are deeply committed to innovation with 40%......

As the leading social monitoring brand, it is essential that Brandwatch demonstrate that they are listening to their own customers' needs. A company who are deeply committed to innovation with 40% of their workforce dedicated to improving their platform, Brandwatch have demonstrated that by managing their subscriptions on Zuora, they are ahead of the curve in all areas, offering intuitive and flexible pricing models to suit their diverse customer base. Since migrating to Zuora, Brandwatch's customer focus has allowed them to accelerate their expansion from 78% year on year growth to 118%.

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