Alerts - How to use ‘em proper good
 

Alerts - How to use ‘em proper good

on

  • 162 views

From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet. ...

From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet.

There are many reasons why we recommend using them. Perhaps you have a busy boss who doesn’t want to log into a social media platform each day but needs to be updated on the conversation about your brand.

Or you want to know if your competitor is being mentioned, if a campaign is doing well or if one of your key bloggers has been chattering away about one of your products.

Alerts can help you by pinging an email straight to your and other people’s inbox, bringing you key insights when you’re too busy to deep dive into the data itself.

This masterclass presentation will show you how easy Alerts are to use and how helpful they can be so that you can get the benefits of utilising such a great feature.

Statistics

Views

Total Views
162
Views on SlideShare
162
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Alerts - How to use ‘em proper good Alerts - How to use ‘em proper good Presentation Transcript

    • Alerts /How to use ‘em proper good Joel Windels | marketing@brandwatch.com | Tel: +44 (0)1273 234 290 | @LinkYeah March 2014
    • Slides /Can be boring © 2013 Brandwatch | www.brandwatch.com 2
    • © 2013 Brandwatch | www.brandwatch.com 3 What is a lert?
    • Alerts /What they is © 2013 Brandwatch | www.brandwatch.com 4
    • Alerts /What they is © 2013 Brandwatch | www.brandwatch.com 5
    • Alerts /What they is © 2013 Brandwatch | www.brandwatch.com 6
    • © 2013 Brandwatch | www.brandwatch.com 7 Real-time
    • Real-time Alerts /As it happens © 2013 Brandwatch | www.brandwatch.com 8
    • © 2013 Brandwatch | www.brandwatch.com 9 Regular
    • Regular Alerts /The digest © 2013 Brandwatch | www.brandwatch.com 10
    • © 2013 Brandwatch | www.brandwatch.com 11 Thresholds
    • Threshold Alerts /Auto-insights © 2013 Brandwatch | www.brandwatch.com 12
    • Threshold Alerts /Auto-insights © 2013 Brandwatch | www.brandwatch.com 13
    • Threshold Alerts /Auto-insights © 2013 Brandwatch | www.brandwatch.com 14
    • © 2013 Brandwatch | www.brandwatch.com 15 Showing off
    • Alerts /The filter bit © 2013 Brandwatch | www.brandwatch.com 16
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 17
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 18
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 19
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 20
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 21
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 22
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 23
    • Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 24 1/ Select solely negative sentiment and limit page types to weed out complaints on Twitter and Facebook for your online support team 2/ Use MozRank with page type filters to identify important news coverage for your PR team 3/ Set different influence metric restrictions to only find influential mentions, to help identify potential crises or discover new advocates 4/ Use categorisation to decipher discussion of a particular aspect of your product (the screen, the engine etc) to isolate only the mentions you’re interested in (like a product recall) 5/ Set a threshold alert for category within a sector-based query to discover emerging trends (waiting for good launch moment)
    • Contact 25 Email /joel@brandwatch.com Web /http://www.brandwatch.com Twitter /@Brandwatch /@LinkYeah Telephone / UK: +44 (0)1273 234 290 US: +1 212 229 2240 Germany: +49 (0)711 912 441 59 Fax / UK: +44 (0)1273 234 291 Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom © 2013 Brandwatch | www.brandwatch.com