The Emerging Social Media Landscape        The future of social media and how next     generation social media will affect...
Agency Life IsFun, Isn’t It?                 2
Social Media, eh?                                     We should get                                     some of that….    ...
The Present                 Question Marks                                          Stars                High Growth, Low ...
THE FUTURE….© 2012 Brandware Public Relationsbrandwarepr.com                     5
Next Generation Social Media     Apps                             Mobile Technology   Novelty            © 2012 Brandware ...
Intelligence               7
8
Intelligence               9
YOUR CUSTOMERS© 2012 Brandware Public Relationsbrandwarepr.com                     10
© 2012 Brandware Public Relationsbrandwarepr.com                     11
YOUR BOTTOM LINE© 2012 Brandware Public Relationsbrandwarepr.com                     12
Aligning KPIs To Your Sales Funnel                                                   Reach         Awareness              ...
YOUR ORGANIZATION© 2012 Brandware Public Relationsbrandwarepr.com                     14
© 2012 Brandware Public Relationsbrandwarepr.com                     15
© 2012 Brandware Public Relationsbrandwarepr.com                     16
© 2012 Brandware Public Relationsbrandwarepr.com                     17
SituationIndustrial manufacturing giant Airgas Inc. wanted toboost their bottom line for their consumerdivision, Penguin B...
Customer Intelligence         © 2012 Brandware Public Relations         brandwarepr.com                     19
http://youtu.be/t19Xc-7DuJE                              20
Bottom Line Intelligence                                                                   Stores that were active in the ...
Organizational Intelligence        24                                        20%        New Retailers                     ...
Finalist: 2012 Best Social Media Campaign                                            23
The Future of Social Media                                        Figure out how social                                   ...
Jared DegnanSocial & Digital Media ManagerBrandware Public RelationsEmail Me: jared@brandwarepr.comTweet Me: @jareddegnanh...
Social Intelligence ATL: The Emerging Social Media LandscapeTHANK YOU!!!
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The Emerging Social Media Landscape

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The future of social media and how next generation social media will affect business. Presented at Social Media Intelligence Atlanta, Tuesday, November 13, 2012

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The Emerging Social Media Landscape

  1. 1. The Emerging Social Media Landscape The future of social media and how next generation social media will affect business Social Media Intelligence Atlanta Tuesday, November 13, 2012
  2. 2. Agency Life IsFun, Isn’t It? 2
  3. 3. Social Media, eh? We should get some of that…. THE PAST….© 2012 Brandware Public Relationsbrandwarepr.com 3
  4. 4. The Present Question Marks Stars High Growth, Low Mind Share High Growth, High Mind ShareGROWTH Dogs Cows Low Growth, Low Mind Share Low Growth, High Mind Share MIND-SHARE © 2012 Brandware Public Relations brandwarepr.com 4
  5. 5. THE FUTURE….© 2012 Brandware Public Relationsbrandwarepr.com 5
  6. 6. Next Generation Social Media Apps Mobile Technology Novelty © 2012 Brandware Public Relations brandwarepr.com 6
  7. 7. Intelligence 7
  8. 8. 8
  9. 9. Intelligence 9
  10. 10. YOUR CUSTOMERS© 2012 Brandware Public Relationsbrandwarepr.com 10
  11. 11. © 2012 Brandware Public Relationsbrandwarepr.com 11
  12. 12. YOUR BOTTOM LINE© 2012 Brandware Public Relationsbrandwarepr.com 12
  13. 13. Aligning KPIs To Your Sales Funnel Reach Awareness Click-Through Interest Content Consumption Desire POS Activation Action © 2012 Brandware Public Relations brandwarepr.com 13
  14. 14. YOUR ORGANIZATION© 2012 Brandware Public Relationsbrandwarepr.com 14
  15. 15. © 2012 Brandware Public Relationsbrandwarepr.com 15
  16. 16. © 2012 Brandware Public Relationsbrandwarepr.com 16
  17. 17. © 2012 Brandware Public Relationsbrandwarepr.com 17
  18. 18. SituationIndustrial manufacturing giant Airgas Inc. wanted toboost their bottom line for their consumerdivision, Penguin Brand® Dry Ice. This would betheir first foray into consumer marketing. © 2012 Brandware Public Relations brandwarepr.com 18
  19. 19. Customer Intelligence © 2012 Brandware Public Relations brandwarepr.com 19
  20. 20. http://youtu.be/t19Xc-7DuJE 20
  21. 21. Bottom Line Intelligence Stores that were active in the locator saw a 31% Increase in Same Store Sales vs. Stores Not Active In LocatorCustom Store Locator Front-End Custom Store Locator Back-End w/Search Data © 2012 Brandware Public Relations brandwarepr.com 21
  22. 22. Organizational Intelligence 24 20% New Retailers User-Generated Content19%Average Increase InOverall Division 22% Increase in Dry IceRevenue in Last 2 Years Conversation © 2012 Brandware Public Relations brandwarepr.com 22
  23. 23. Finalist: 2012 Best Social Media Campaign 23
  24. 24. The Future of Social Media Figure out how social media can provide intelligence into the Use social media as a purchase cycle. source of intelligence to connect andYOUR CUSTOMERS improve your organization. YOUR BOTTOM LINE Tap sources of intelligence to find out what your YOUR ORGANIZATION customers want. Build content that enriches your bottom line by serving customers. © 2012 Brandware Public Relations brandwarepr.com 24
  25. 25. Jared DegnanSocial & Digital Media ManagerBrandware Public RelationsEmail Me: jared@brandwarepr.comTweet Me: @jareddegnanhttp://jareddegnan.comhttp://brandwarepr.com 25
  26. 26. Social Intelligence ATL: The Emerging Social Media LandscapeTHANK YOU!!!

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