Launch Sales And Marketing: Secrets Of Phone Success

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This is from a presentation I made to the Utah Technology Council last week.
We had a great discussion. Hope this makes sense without the dialogue!

www.launchsalesandmarketing.com

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Launch Sales And Marketing: Secrets Of Phone Success

  1. 1. Secrets of Success for Selling on the Phone<br />Brandt Page<br />www.launchsalesandmarketing.com<br />
  2. 2. Definition of a Cold Call- A phone call to someone who is not expecting contactOtherwise known as: <br />Is it true? Does everyone HATE cold calling?<br />
  3. 3. Understand the Mindset Your Prospect<br />Let&apos;s say you&apos;re at your office and you&apos;re working away.<br />Caller: &quot;Hello, my name&apos;s Mark. I&apos;m with Financial Solutions International. We offer a broad array of financial solutions. Do you have a few minutes?“<br />You think: &quot;Uh-oh, another salesperson. I&apos;m about to be sold something. How fast can I get this person off the phone?“<br />Let’s talk about how to overcome this.<br />Cold calling is a viable lead source for any company.<br />
  4. 4. Average Daily Cold Call Stats<br />
  5. 5. Secrets of the Cold Call<br />Key Tips<br />The Introduction<br />The Gatekeeper<br />The Appointment<br />Turn 30 seconds into 3 minutes<br />Email Secrets<br />
  6. 6. Start with Dialogue, Not Selling<br />
  7. 7. The Introduction<br />
  8. 8. What is your most pressing concern about gatekeepers (executive assistants)? How to:<br />
  9. 9. The Gatekeeper: Gain Access or Info<br />
  10. 10. The Appointment<br />
  11. 11. Turn 30 Seconds into 3 Minutes<br />
  12. 12. Email Secrets<br />
  13. 13. Secrets of Success for Selling on the Phone<br />Brandt Page<br />www.launchsalesandmarketing.com<br />

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