Schawk, BLUE for consumer brands


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BLUE: Helping make consumer brands compelling, consistent and efficient.

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Schawk, BLUE for consumer brands

  1. 1. schawk for coNsUMEr BraNDsBrand management technology to help you meet your unique challenges. Business has never been more challenging for consumer-products brands. Competition from retailers, global pressures and demanding consumers call for efficiency in the creation of branded communications that are compelling and consistent wherever shoppers experience them. Schawk understands. We’ve been a trusted partner in brand development and deployment for six decades, and today we supply best-in-class BLUE™ brand management technology solutions that directly address the challenges of consumer brands worldwide. read on.
  2. 2. Schawk and BLUE help you meet your challenges. How? ™ We drive more effective development of branded and Schawk brand management technology, informational materials. BLUE technology: including BLUE enterprise software, fosters • All but eliminates unnecessary asset recreation and searching time. • Drives strict brand consistency. strategic and creative collaboration across • Enables highly efficient XML-based copy management and a widely distributed brand team, crucial artwork creation with extremely tight tolerances. as brands expand their product portfolios • Organizes and protects official versions and fosters efficient and global footprint. This is proven to drive proofing collaboration. cost savings and measurable ROI at every We drive more efficient deployment of materials across process stage. all artwork and production phases. BLUE technology: • Has a huge impact on timelines, stage-gates and deadlines, and on Talk to the experts at Schawk. the coordination of input from disparate divisions and locations. • Reduces cycle times and overall cycles required for approvals. Schawk Digital Solutions developed the first brand management • Stores full audit trails of all project activity, which can be retrieved software more than a decade ago and now offers the most comprehensive and exported easily. software-and-services solution available. Whether you require a single-country deployment or a global deployment What is brand management technology from with thousands of users, BLUE is proven to be scalable, reliable and Schawk Digital Solutions? capable of meeting the exacting demands of consumer brands. • BLUE enterprise software with five web-based modules: Digital asset Management copy Management workflow Management online Proofing key Performance Indicator reporting Much more information on Schawk Digital Solutions, BLUE and brand management • Full workflow analysis and consulting services. technology is available at in the Technology section and in the Knowledge Center. Or simply talk to a Schawk expert: email us at • Fully validated installation and integration, plus training and or contact one of our regional offices: The combination of Schawk expertise support services. Americas +1 866 856 9945 and BLUE technology can save a brand with • Seamless integration with company-side ERP systems to EMEA +44 (0)207 861 7777 support the entire graphics-related workflow. 5,000 asset pieces at least $2 million a year. Asia Pacific +65 3158 1449 • Available on-site services for workflow optimization and or BLUE can pay for itself in a single year, and brand asset management. its benefits continue permanently. © 2011 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the property of their respective owners.