Increasingly you read about Service Design and Design Thinking in the media. But what does it actually mean? What can Service Design mean for a company or organization? Sign up for an introductory Master Class and find out.
This hand-on course will take 4 hours during which time you will get introduced to the theory and several service design tools and methods.
Services are quickly becoming the most important factor in increasing competitive advantages and strong sustainable customer relationships. This is the central theme when we discuss what Service Design has to offer. During this Master Class we will share our professional experiences, knowledge and insights. Our aim is to share all the theoretical and practical information you need to put Service Design into practice.
Background: What is Service Design? Where does it come from and why now?
Critical questions: Why is it a unique design discipline? Or not. What are the challenges?
Situation: What are the main 'Schools of thoughts "within Service Design? What are the key cases? Where can you find more information?
Practice: Working with tools and methods such as Context Mapping, Emotional Journey Mapping, Priority Grid, Scenario Design.