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Slideshow transcript
Slide 1: brand driven innovation tm A practical approach to fulfill brand promise through product innovation Erik Roscam Abbing MSc Mdm & Christa van Gessel MSc Dmi academic conference 2008 Essec business school Paris April 14-15th 2008
Slide 2: What is BDI? Why BDI? How does it work?
Slide 3: brand driven innovation is: establishing the symbiosis between branding innovation and design a method a vision
Slide 4: brand driven innovation is: Using the brand to drive innovation Using innovation to fulfill the brand’s promise Using design to make them tangible
Slide 5:Why?
Slide 6:Brand: The brand is a shared vision on the relationship between an organization and its end- user. This brand implies a promise from
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