Book launch presentation small

BOOKLAUNCH TU Delft October 27th 2010 Erik Roscam Abbing Jos van der Zwaal Jan Buijs Igor Kluin Guido Stompff Aldo de Jong Ralf Beuker Linda Knapen Arne van Oosterom Judith van Zanten

JOS VAN DER ZWAAL

ERIK ROSCAM ABBING founder/owner Zilver innovation bv

what is Brand Driven Innovation ???

well…., err….

the essence, in 10 slides…

branding?

innovation?

design?

branding is about relationships between people

brands imply a promise that needs to be kept

slide stolen from arne by developing products or services that fulﬁll that promise

innovation is about creating new value that has real meaning to people

so brand driven innovation is branding innovation fulﬁlling a brand’s promise through new products and services and infusing these new products and services with meaningful value

branding design innovation and design is essential for BDI

design turns complex ambitions into tangible, human solutions

this requires a whole new way of working

photo: thundershead jamming

photo: juan n only jamming jamming = crossing borders

photo: thundershead jamming = challenging conventions

photo: maria cecita jamming = working together

photo: jazzuality jamming = focussing on the process

photo: ptcentrum jamming = ﬁnding a shared vision

JAN BUIJS professor product innovation and creativity TU Delft

IGOR KLUIN founder/owner Qurrent

GUIDO STOMPFF senior designer Océ

ALDO DE JONG founder owner Claro partners, Barcelona

RALF BEUKER dean Design School, Münster University of Applied Sciences

LINDA KNAPEN Marketing manager NLISIS / DSM

ARNE VAN OOSTEROM Founder/owner Designthinkers

JUDITH VAN ZANTEN Design Manager Priva

CEES DE BONT Dean Industrial Design Engineering, TU Delft

THANK YOU All speakers Jos van der Zwaal Cees de Bont Zilver: Christa van gessel Robert Zwamborn Marieke Rietbergen Jan Heijting Ava academia: Katherine Nelson Sarah Turner Colette Meacher

www.zilverinnovation.com www.branddriveninnovation.com erik@zilverinnovation.com twitter: @roscamabbing twitter hashtag #bdibook

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Book launch presentation small

by Erik Roscam Abbing on Oct 30, 2010

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