Book launch presentation small

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the backbone of the various presentations held at the launch of the book 'Brand Driven Innovation' by Erik Roscam Abbing. Videos will soon be posted on youtube.

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Book launch presentation small

  1. 1. BOOKLAUNCH TU Delft October 27th 2010 Erik Roscam Abbing Jos van der Zwaal Jan Buijs Igor Kluin Guido Stompff Aldo de Jong Ralf Beuker Linda Knapen Arne van Oosterom Judith van Zanten
  2. 2. JOS VAN DER ZWAAL
  3. 3. ERIK ROSCAM ABBING founder/owner Zilver innovation bv
  4. 4. what is Brand Driven Innovation ???
  5. 5. well…., err….
  6. 6. the essence, in 10 slides…
  7. 7. branding?
  8. 8. innovation?
  9. 9. design?
  10. 10. branding is about relationships between people
  11. 11. brands imply a promise that needs to be kept
  12. 12. by developing products or services that fulfill that promise slide stolen from arne 
  13. 13. innovation is about creating new value that has real meaning to people
  14. 14. branding innovation  fulfilling a brand’s promise through new products and services and infusing these new products and services with meaningful value so brand driven innovation is
  15. 15. and design is essential for BDI branding innovation design
  16. 16. design turns complex ambitions into tangible, human solutions
  17. 17. this requires a whole new way of working
  18. 18. jamming photo: thundershead
  19. 19. jamming photo: juan n only jamming = crossing borders
  20. 20. photo: thundershead jamming = challenging conventions
  21. 21. jamming = working together photo: maria cecita
  22. 22. photo: jazzuality jamming = focussing on the process
  23. 23. jamming = finding a shared vision photo: ptcentrum
  24. 24. JAN BUIJS professor product innovation and creativity TU Delft
  25. 25. IGOR KLUIN founder/owner Qurrent
  26. 26. GUIDO STOMPFF senior designer Océ
  27. 27. ALDO DE JONG founder owner Claro partners, Barcelona
  28. 28. RALF BEUKER dean Design School, Münster University of Applied Sciences
  29. 29. LINDA KNAPEN Marketing manager NLISIS / DSM
  30. 30. ARNE VAN OOSTEROM Founder/owner Designthinkers
  31. 31. JUDITH VAN ZANTEN Design Manager Priva
  32. 32. CEES DE BONT Dean Industrial Design Engineering, TU Delft
  33. 33. THANK YOU All speakers Jos van der Zwaal Cees de Bont Zilver: Christa van gessel Robert Zwamborn Marieke Rietbergen Jan Heijting Ava academia: Katherine Nelson Sarah Turner Colette Meacher
  34. 34. www.zilverinnovation.com www.branddriveninnovation.com erik@zilverinnovation.com twitter: @roscamabbing twitter hashtag #bdibook

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