IIEE Presentation

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Presentation for a group of high school entrepreneur students.

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IIEE Presentation

  1. 1. An introductory look at social networking for entrepreneurs
  2. 2. Brandon Zeman  Social Media- WeSeed  weseed.com  Facebook  Twitter  ChicagoTweetups.com  AdSpongeBlog.com  BrandonZeman.com 
  3. 3. LakeShore Branding.com
  4. 4. But… … do you know how to use them for your businesses? Photo: http://www.flickr.com/photos/ihatepigeons/3025187799/ 
  5. 5. Use these networks to become an expert, build  your brand around these communities and connect with those who look up to your expertise Twitter, Linkedin answers, other communities-  find your evangelists
  6. 6. As Jeremiah Owyang says, “Fish where the fish  are” (link)
  7. 7. Pages- Threadless- Red Bull- Chicago Tribune 
  8. 8. Advertisements   Not overly successful, but good for targeting, cheap.  Most don’t look at ads on Facebook
  9. 9. A.K.A.; Listening  Alerts, opinions, experiences, optimization 
  10. 10. Social Media  Mashable  Jeremiah Owyang  Inside Facebook  Jason Falls  Chris Brogan  Seth Godin  Shannon Paul
  11. 11. SEO  Matt Cutts  SEO Moz  SEO Book  David Mihm
  12. 12. Analytics, Usability and Data  Hitwise  UserEffect  SEO Book Keyword Tools  Google Trends  Google Analytics
  13. 13. I’ll try to have answers 

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