The Social Pitch
Using Social Media Press Releases To Reach Influencers
Presented by: Brandon Uttley

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Traditional PR Distribution Model
In the Beginning
PR with press release Journalists Consumers
broadcast and print

Traditional PR Distribution Model
Pay-to-Distribute PR Wire Services Invented
PR with press releases More journalists Consumers
(and plenty of cash) broadcast and print

Where Traditional PR Distribution Model Fails
People Stop Relying Solely on Traditional Outlets
for News
PR with press releases More journalists Consumers turn to
(and plenty of cash) broadcast and print social networks,
online news sources,
friends and blogs in
addition to print and
broadcast media

Modern PR Distribution Model
Your PR Content Spreads Through Social Channels
Journalists
Influencers
Consumers
PR with social media release Bloggers
and rich social content

The Evolution of News
Fueled By Social Media Press Releases (SMPRs)

PitchEngine
www.pitchengine.com

Pricing
Build and Share Social Media Releases
Create a Social Media Release, host and share it
‣ Include PR content like videos, audio, images,
social links and more
‣ Share your release with your media contacts via
link or email or with thousands of consumers via
social sites like Facebook, Twitter and others
‣ Get tracking (number of views)
Cost: FREE (releases expire after 30 days)

Pricing
Archive All Your Brand’s Releases
Keep every release adding Brand Archiving
‣ Archive every release your brand puts out
‣ Grab the RSS Feed (provided) for your releases and
share with your contacts, clients and social sites or put
it on your site’s news page
‣ Each time a release is published, it will remain live and
available for media and consumers to find, and for you
to edit
‣ Your release is shared on the PitchFeed which is
crawled by Google News
Cost: $35/month ($400/year)

Pricing
Customized Social Media Newsroom (includes Archiving)
‣ Host all of your releases in a custom newsroom
‣ Choose from the headline font color that matches your
brand identity
‣ Give visitors a way to find and follow you on Twitter,
Facebook, Flickr, YouTube and more
‣ Each time you add a release using PitchEngine, it will be
automatically posted to your newsroom
‣ Link to the newsroom from your website (or your client’s)
for easy access to your news content, contact links, etc.
Cost: $50/month ($550/year)

PR was always supposed to be about public relations.
We’ve fallen into this idea that all PR is about journalists,
and it’s certainly not. Social media enables us to reach
real influencers who care about what we have to say –
as long as we’re genuine and honest.
Jason Kintzler
Founder, Pitchengine.com

?

Thank You!
@BrandonUttley
facebook.com/brandonuttley
linkedin.com/in/brandonuttley
friendfeed.com/brandonuttley