Business Case for 'Seeing Tomorrow's Services' Panel

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+ guest3b682 8 months ago
1) User research the electricians. What sells, what could sell, what doesn’t sell, do electricians know how to sell or just repair?
2) Market research: find out how much money cash strapped homeowners could/would pay. What do they want, what do they need, how do they make decisions?
3) Stimulus Money: What can the government do to supply monies or credits toward this end? What’s needed to connect stimulus with homeowners?
4) Business Readiness: Does WWE have different packages to sell: Efficiency, Self Sufficiency, Redundancy, Repair, and ROI? Do they have financing available, Gov.or Private to offer, staff to support? Do you have training planned with electricians to give first line sales materials and talking points, and a second tier of expert referrals to close the deals? Can you sales train the current employees to avoid increasing payroll costs? Do you have model homes and proof of concepts to close the deals? Marketing Materials? Even installing/renting a power consumption monitor would really help people understand the kind of juice they waste an compel sales.

Notes on slide 1

Time to play that exciting game show, “How’d You Solve It?!”

Here’s our case: William Watt Electricians is a Bay Area company providing basic repairs, instillations, and troubleshooting for residential and small business customers.

Out of two offices they dispatch their team of two dozen electricians to service emergency calls, perform commissioned projects, and provide quotes.

Given broader economic trends, William Watt is interested in moving into the growing green market to help homes become more energy efficient. Their potential new offerings might include efficiency assessments, instillations of more efficient equipment, and suggestions for improvements that customers might may themselves, like better insulation.

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Business Case for 'Seeing Tomorrow's Services' Panel - Presentation Transcript

Howʼd You Solve It? A case to solve for the panelists of Seeing Tomorrowʼs Services: A Panel on Service Design March 17, 2009 at Adaptive Path For more information see: http://upcoming.yahoo.com/event/1768041
William Watt Electricians is a Bay Area company providing basic repairs, installations, and troubleshooting for residential and small business customers. Photo by I See Modern Britain, http://www.ﬂickr.com/photos/27128437@N07/2534505446/
Out of two offices they dispatch their team of two dozen electricians to service emergency calls, perform commissioned projects, and provide quotes. Given broader economic trends, William Watt is interested in moving into… Photo by Editor B, http://www.ﬂickr.com/photos/editor/320670284/
…the growing green market to help homes become more energy efficient. Their potential new offerings might include efficiency assessments, instillations of more efficient equipment, and suggestions for improvements. Photo by mjmonty, http://www.flickr.com/photos/36295747@N00/1519998876/
Youʼve been brought in to advise William Watt Electricians on how they should approach the development of this new service. ➜ How would you approach the problem? ➜ And why is this the right approach?