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TECHNOLOGY + THE
DEMOCRATIZATION
        OF NEWS
Juliana Rotich   Erik Hersman   Ory Okolloh   David Kobia
“Citizens that were once only passive
recipients of information are now
contributors to the story.”
- Dale Zak, Ushahidi developer
January 2010: 3,584 reports and 500,000 views
“The 2010 Haiti earthquake response will
be remembered as the moment when the
level of access to mobile and online
communication enabled a kind of
collective intelligence to emerge.”
- Disaster Relief 2.0, the United Nations
Capturing
    Storing
  Calculating
Media monitoring
   Sourcing
 Geo-localizing
 Categorization
    Analysis
Report authoring
  Verification
Media monitoring
   Sourcing
 Geo-localizing
 Categorization
    Analysis
Report authoring
  Verification
Media monitoring   Geo-localizing
                      Sourcing


Media monitoring
   Sourcing            Analysis       Categorization
 Geo-localizing
 Categorization
    Analysis
Report authoring   Report authoring    Verification
  Verification
Media monitoring   Geo-localizing
   Sourcing




    Analysis       Categorization




Report authoring    Verification
It’s hard to make sense of
a lot of real-time information
in short periods of time.
Diversity of devices
disrupts the distribution
of digital media.
CREATE ONCE +
PUBLISH ANYWHERE
It’s hard to make sense of
a lot of real-time information
in short periods of time.

Diversity of devices
disrupts the distribution
of digital media.
swiftly.org
Make sense of
a lot of real-time information
in short periods of time.

Distribute digital media
everywhere.
DON’T JUST CREATE PRODUCTS
       SOLVE REAL PROBLEMS
BRANDON ROSAGE
email brandon@ushahidi.com
web brandonrosage.com
twitter @brosage
TECHNOLOGY + THE
DEMOCRATIZATION
        OF NEWS

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Technology + The Democratization of News