Introduction Luigi’s Italiano is in need of a new Point of Sale (POS) system. This hometown Italian bistro is serving more and more customers every day and needs to become more efficient to increase revenue and productivity. Apple offers the iPad that carries a state of the art POS system. ShopKeep software can be used to create and manage all types of POS systems for any corporation. Multiple restaurants in our area, that we compete with, have switched to this system and we must do the same to stay competitive.
Luigi’s Italiano A family owned and operated Italian Bistro located in Northern Pittsburgh. Serving the finest Italian cuisine in Pennsylvania. Rapidly growing. Aspiring to branch out and franchise into numerous bistros across the country. Our main competition includes Olive Garden and Carabba’s Italian Grill. Currently in need of a new Point of Sale (POS) system.
Apple History Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne (Business Insider). Wayne left the company after just two weeks with the feeling that there was no money to be made. He sold his 10% stake in the company back to Jobs and Wozniak for $800. It is estimated that this share of the stock is worth about $35billion now (Pitsilos). Apple’s first release was the Apple I (Business Insider). In the coming years Apple released the Apple II, Apple III and the Macintosh in 1984(Business Insider). Steve Jobs resigned from Apple in 1985 but would later return in 1996 (Business Insider).
Apple History (cont.) In 1997, Apple announced that it would join Microsoft with a $150 million investment that would create Microsoft Office programs for Apple products (Business Insider). In 2001 Apple released the Mac Operating System X as well as its first retail store (Business Insider). Late 2001 was the time that the iPod was released allowing people to store large amounts of media all in the palm of your hand (Business Insider). This was revolutionary technology compared to the mp3 players that came before. In the coming years, the iPod has grown from the original to the Mini, iPod Touch, Shuffle, iPod Classic, Nano, iPhone and iPad (Business Insider).
Apple History (cont.) iTunes was released in October of 2003 (Stanford). In 2005, Jobs announced the Intel-based Mac computers (Business Insider). These new processors would replace the buggy predecessors and would be instilled in all Apple products. Apple Inc. stock is currently the largest publicly traded corporation in the United States (Business Insider).
Apple Stock is currently at approx $500 per share (CNN).
What is a POS system? A system most often used in restaurants and hotels where a computer is linked with a cash register. In restaurants they are best used to submit orders to the kitchen in an efficient manor. In addition, they can be used to accept credit cards, record transactions, track inventory and manage payroll.
Benefits of iPad POS Lower start up costs. A standard POS costs between $15,000 and $20,000 while an iPad tablet system costs between $2,000 and 5,000 (Moxon). Highly portable and run off of a wireless connection inside the restaurant. Gets rid of lines at normal POS terminals (Moxon). Orders will be sent to the kitchen directly from the table (Moxon). This will help avoid any errors that are sent to the kitchen.
Benefits of iPad POS (cont.) Servers will be able to connect their iPad to a cash drawer as well as run credit cards directly at the table (Moxon). Guests will have the choice of going green where they can have their receipt e-mailed to them instead of having a printed copy brought to the table (Moxon). Management’s job will also be made much easier with the ability to manage inventory, generate reports and manage pay roll from these handheld devices (Moxon).
Drawbacks of iPad POS Apple iPads are known to be highly fragile. Risk of theft. The wireless internet may fail shutting down the ability for the iPad to work effectively (Moxon).
Strengths Opportunities Revolutionary technology iPhone Branding and marketing iPad Highly stable operating systems iPod Applications and features Mac computers Loyal customer following Retail stores Rapid growing corporation Largely unexplored market Excellent customer service New models, features, applications and Largest American corporation inventionsWeaknesses Threats Expensive Intense competition Different operating system from the Cheaper substitutes normal PC Dependence on a specific supplier Few options in products Manufacturers utilizing Android Steve Jobs death operating systems Limited editions Failing economy
Conclusion Based on our research, I strongly believe that investing in Apple iPads would be a highly beneficial choice for Luigi’s Italiano. It will increase profits, efficiency of work and will lead to better company morale among our staff. iPad POS systems have been installed in our competition’s restaurants and have resulted in success. In order to stay competitive and continue to grow as a corporation we should do the same. Apple is a successful company itself and is growing at a steady and fast rate so we should invest in their software now.
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