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Mobile Marketing
   Strategies
  www.mobileMatradee.com



       Presented by
  Brandon Munson, FACHE
    Fulcrum Design, LLc
 www.fulcrumdesignllc.com
Fulcrum Design, LLc
Fulcrum Design, LLc, was established in 2001 to
provide management consulting services and
interactive technology solutions to a wide range
of industries ranging from health care to sports
entertainment and hospitality.

Fulcrum Design has developed a dynamic mobile
marketing solution specifically for innovative
organizations who are seeking to reach new
members and establish a dialogue with their
existing members on arguably the most direct
and personal channel the mobile phone.

The Mobile VIP Solution is a flexible and turn-
key marketing tool that allows brands to bring
marketing programs to market in a more cost
efficient, timely and trackable way than other
marketing tactics.
The Power of SMS Text
 Average response rate is 12% vs. 2%
  traditional media
 94% of SMS are read; 75% are read instantly.
 According to the latest studies 53% of all
  mobile users text message.
 The average age is 38 and the heaviest users
  are 18-24
 51% of mobile users who saw and ad
  responded with a text message, click through
  or called a number
Source: Mobile Marketing Association November 2008
The Power of Mobile Internet
 January 2009 the number of users that accessed
  news and information daily on their mobile phones in
  the US was 22.4 million, double the 10.8 million
  registered in January 2008. The second most
  widespread activity among consumers was social
  networking, as around 9.3 million mobile users tend to
  access such sites every day, including blogs,
  (ComSource, Inc).
 With over 405 million mobile internet users, the trend
  is expected to double by 2012
 75% of mobile internet users are over 25 years old.
 The mobile phone is our first screen
 Learn more at http://mobilevipbiz.blogspot.com
Increase in Local Mobile
                  Search
Why Mobile is Important
Mobile Matradee™ A Hospitality
                       Solution
 A 3 in 1 restaurant text pager solution
    Web hosted wait management systems
    Notify guests when their table or room is ready
     with either a voice or text alert to their cell
     phone
    eliminate restaurant pager replacement costs
     (save money)
    Harvest cell numbers for permission opt-in
     mobile marketing campaigns
    Integrated mobile marketing program, Mobile
     VIP. Send promos, drive traffic
    Go to www.mobilematradee.com
Mobile Matradee
The Restaurant Text Pager System
Mobile SMS Solution
 Restaurant marketing idea - SMS Text Campaign
    Objective- Develop mobile (direct) marketing capacity to
     attract new members and drive traffic.
    Exclusive Mobile VIP offers such as “first alerts, sneak
     previews, discounts and promotional offers.
    Step 1: Lunching a mobile subscribers campaign
            Text “Ctscience” to 313131 to enter to win free Premiere 4
             membership to the Science Center
            Integrated SMS call to action campaign
                 on website,
                 direct mail and
                 in-house collateral material.
        Step 2: Leverage mobile database to drive traffic with
         exclusive mobile campaigns
        Step 3: Measure ROI
        Learn more at http://www.mobiletendz.wordpress.com
Mobile Web Solution
 Objective: leverage the reach and utility of
  the mobile web to:
   Increase mobile search results and drive traffic by-
      Providing meaningful and accessible mobile content to
       your customers on the fly.
      Offering a pleasant mobile site presentation adaptable to
       most mobile phones
      Increase mobile search relevance
   Mobile web as a personal interactive tool:
      Offer a mobile GPS or Click to Call to drive traffic.
      Live mobile RSS feeds on various topics i.e. sports
      Mobile web trivia application that’s fun and drives traffic
Mobile Web Applications
 Mobile RSS Feeds    Mobile Trivia
Contact Us
 Brandon Munson, FACHE
  (203)715-4780
  Emailfulcrum@yahoo.com
  www.fulcrumdesignllc.com
  www.mobilematradee.com
  http://mobilevipbiz.blogspot.com
  http://mobiletrendz.wordpress.com

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First the Guest Pager, then the Coaster Pagers and now the Restaurant Text Pager.

  • 1. Mobile Marketing Strategies www.mobileMatradee.com Presented by Brandon Munson, FACHE Fulcrum Design, LLc www.fulcrumdesignllc.com
  • 2. Fulcrum Design, LLc Fulcrum Design, LLc, was established in 2001 to provide management consulting services and interactive technology solutions to a wide range of industries ranging from health care to sports entertainment and hospitality. Fulcrum Design has developed a dynamic mobile marketing solution specifically for innovative organizations who are seeking to reach new members and establish a dialogue with their existing members on arguably the most direct and personal channel the mobile phone. The Mobile VIP Solution is a flexible and turn- key marketing tool that allows brands to bring marketing programs to market in a more cost efficient, timely and trackable way than other marketing tactics.
  • 3. The Power of SMS Text  Average response rate is 12% vs. 2% traditional media  94% of SMS are read; 75% are read instantly.  According to the latest studies 53% of all mobile users text message.  The average age is 38 and the heaviest users are 18-24  51% of mobile users who saw and ad responded with a text message, click through or called a number Source: Mobile Marketing Association November 2008
  • 4. The Power of Mobile Internet  January 2009 the number of users that accessed news and information daily on their mobile phones in the US was 22.4 million, double the 10.8 million registered in January 2008. The second most widespread activity among consumers was social networking, as around 9.3 million mobile users tend to access such sites every day, including blogs, (ComSource, Inc).  With over 405 million mobile internet users, the trend is expected to double by 2012  75% of mobile internet users are over 25 years old.  The mobile phone is our first screen  Learn more at http://mobilevipbiz.blogspot.com
  • 5. Increase in Local Mobile Search
  • 6. Why Mobile is Important
  • 7. Mobile Matradee™ A Hospitality Solution  A 3 in 1 restaurant text pager solution  Web hosted wait management systems  Notify guests when their table or room is ready with either a voice or text alert to their cell phone  eliminate restaurant pager replacement costs (save money)  Harvest cell numbers for permission opt-in mobile marketing campaigns  Integrated mobile marketing program, Mobile VIP. Send promos, drive traffic  Go to www.mobilematradee.com
  • 8. Mobile Matradee The Restaurant Text Pager System
  • 9. Mobile SMS Solution  Restaurant marketing idea - SMS Text Campaign  Objective- Develop mobile (direct) marketing capacity to attract new members and drive traffic.  Exclusive Mobile VIP offers such as “first alerts, sneak previews, discounts and promotional offers.  Step 1: Lunching a mobile subscribers campaign  Text “Ctscience” to 313131 to enter to win free Premiere 4 membership to the Science Center  Integrated SMS call to action campaign  on website,  direct mail and  in-house collateral material.  Step 2: Leverage mobile database to drive traffic with exclusive mobile campaigns  Step 3: Measure ROI  Learn more at http://www.mobiletendz.wordpress.com
  • 10. Mobile Web Solution  Objective: leverage the reach and utility of the mobile web to:  Increase mobile search results and drive traffic by-  Providing meaningful and accessible mobile content to your customers on the fly.  Offering a pleasant mobile site presentation adaptable to most mobile phones  Increase mobile search relevance  Mobile web as a personal interactive tool:  Offer a mobile GPS or Click to Call to drive traffic.  Live mobile RSS feeds on various topics i.e. sports  Mobile web trivia application that’s fun and drives traffic
  • 11. Mobile Web Applications  Mobile RSS Feeds  Mobile Trivia
  • 12. Contact Us  Brandon Munson, FACHE (203)715-4780 Emailfulcrum@yahoo.com www.fulcrumdesignllc.com www.mobilematradee.com http://mobilevipbiz.blogspot.com http://mobiletrendz.wordpress.com