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Motivation wave
 

Motivation wave

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    Motivation wave Motivation wave Presentation Transcript

    • Case Study:Stanford University Health andWellness Program: Stanford BeWellFriday, May 10, 13
    • Case Study: Stanford BeWellCLIENT:Stanford BeWell is the corporate wellness arm ofStanford University, responsible for over 10,000employees.  Friday, May 10, 13
    • Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Friday, May 10, 13
    • Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Why?Building a daily habit of walking is proven to1) notably improve overall health2) increase productivity3) lowers insurance costs for the employerFriday, May 10, 13
    • Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223Friday, May 10, 13
    • Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223Narrowed Stanford BeWells abstract goal of "exercising more" intowalking for 30 minutes with their co-workers during their lunch hour.Friday, May 10, 13
    • Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223We interviewed 33 current Stanford employees on their currentexercise habits and the office environments.Friday, May 10, 13
    • Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223With this client, we prototyped a wide range of ideas over a 6-weektimeframe.Friday, May 10, 13
    • Case Study: Stanford BeWellRESULTS:PRE-MOMENTUM3333 Stanford employees walk0.5 miles per weekday onaverage (self-reported)Friday, May 10, 13
    • PRE-MOMENTUM33 Stanford employees walk0.5 miles per weekday onaverage (self-reported)Case Study: Stanford BeWellRESULTS:24 POST-MOMENTUM73% of 33 employees walked1.5 miles per weekday onaverage (self-reported)Friday, May 10, 13
    • Case Study: Stanford BeWellKey Psychological Insight for This Client:Find the existing habits of users withintheir environment and design aroundthem.Friday, May 10, 13
    • Want Momentum?We are accepting 3 clients for the month ofMay 2013.call us: 702 858 3338email us: team@momentumlabs.orgMOMENTUMLABS.ORGFriday, May 10, 13