Monitoring Social Media April 15, 2009

Social Apps & Profiles Facebook Applications Open Social Applications Content Distribution Applications (NetVibes, iGoogle) Profile Management (Facebook, MySpace, Twitter) Discoveries Application loyalty is to the use, not the author. Viral isn’t hands-free, promotion still necessary. Authenticity versus Absence. Why not When. ROI in the age of PPC. Build it and they will …

Social Apps & Profiles

Facebook Applications

Open Social Applications

Content Distribution Applications (NetVibes, iGoogle)

Profile Management (Facebook, MySpace, Twitter)

Discoveries

Application loyalty is to the use, not the author.

Viral isn’t hands-free, promotion still necessary.

Authenticity versus Absence.

Why not When.

ROI in the age of PPC.

Monitoring the Conversation BLOG MENTIONS COMMENTING SOCIAL MENTIONS QUESTION & ANSWERS REVIEWS USER GENERATED

BLOG MENTIONS

COMMENTING

SOCIAL MENTIONS

QUESTION & ANSWERS

REVIEWS

USER GENERATED

Applications SocialMention Twitter Search BackType Omgili BlogPulse Google Blogsearch Technorati FriendFeed Search

Client wanted to expand into the Social Space Blogging & YouTube primarily Audited client in the Social Space Monitored Conversations and Competitors Analyzed Results Created Recommendations Examples

Client wanted to expand into the Social Space

Blogging & YouTube primarily

Audited client in the Social Space

Monitored Conversations and Competitors

Analyzed Results

Created Recommendations

Social Audit Status in the Social Arena Conversations Media (Video/Imagery) Network Profiles Question & Answer Common References Negative or Positive Competitor Analysis Recommendations

Status in the Social Arena

Conversations

Media (Video/Imagery)

Network Profiles

Question & Answer

Common References

Negative or Positive

Competitor Analysis

Recommendations

RELEVANCY Brand Monitoring Customer Service Understanding the Customer Marketing Research Comment Marketing Blog Strategies Managing the Hype LEVERAGING

Brand Monitoring

Customer Service

Understanding the Customer

Marketing Research

Comment Marketing

Blog Strategies

Managing the Hype

Approaching Social 5 4 3 2 6 1 Discovery Expectations & Recommendations Audit Monitor Analyze Implement