New Media Ain't No Disco

New Media Ain’t No Disco. Brandon Chesnutt Maverick Marketing Mondays http://www.flickr.com/photos/45889748@N00/82665549/

http://www.flickr.com/photos/69293320@N00/388212565/

http://www.flickr.com/photos/levitateme/195355984/ Social technology is great...

But success is hard to duplicate. http://www.flickr.com/photos/40143737@N02/4546803623/

http://theconversationprism.com/

Social media has created new expectations. http://www.flickr.com/photos/55996202@N00/438947005/

Everyone is broadcasting. http://www.flickr.com/photos/63702881@N00/4511283058/

Where is this going?

Customer experience. http://www.flickr.com/photos/36306924@N04/4560800065/

http://www.flickr.com/photos/scholz/21130263/in/photostream/ Attraction vs. Retention

Your brand is being researched. http://www.flickr.com/photos/33617912@N00/205896386/

What you need to start doing.

Become an educator. http://www.flickr.com/photos/11445550@N00/1413647425/

Audit external perception. http://www.flickr.com/photos/35558328@N04/4429392449/

Focus on accessibility. http://www.flickr.com/photos/37355847@N02/4591849724/

Create listening dashboards. http://www.flickr.com/photos/17008125@N00/184989507/

Develop a content house. http://www.flickr.com/photos/10177557@N08/4138969832/

Put your database to work. http://www.flickr.com/photos/8052628@N05/3835366881/

Turn existing clients into promoters. http://www.flickr.com/photos/95457978@N00/2766167180/

Develop strategies for individual communities. http://www.flickr.com/photos/60497128@N00/154273020/

Hire internal support. http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/

Things that will help you. http://www.flickr.com/photos/98528214@N00/312210315/

Brandon Chesnutt Company: www.identitypr.com Blog: www.communityirl.com E-mail: brandonchesnutt@gmail.com Twitter: @bchesnutt Questions/Comments

http://www.flickr.com/photos/71574840@N00/286942958/ View this presentation: http://identitypr.com/presentations/disco

by Brandon Chesnutt on May 10, 2010