New Media Ain't No Disco

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My presentation from the Detroit Regional Chamber's Maverick Marketing Mondays. The topic - New Media Ain't No Disco.

My presentation from the Detroit Regional Chamber's Maverick Marketing Mondays. The topic - New Media Ain't No Disco.

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  • Customers can talk to you Customers can talk to each other Customers can talk to everyone Whether you like it or not

Transcript

  • 1. New Media Ain’t No Disco. Brandon Chesnutt Maverick Marketing Mondays http://www.flickr.com/photos/45889748@N00/82665549/
  • 2. http://www.flickr.com/photos/69293320@N00/388212565/
  • 3. http://www.flickr.com/photos/24256351@N04/2958237819/
  • 4. http://www.flickr.com/photos/levitateme/195355984/ Social technology is great...
  • 5. But success is hard to duplicate. http://www.flickr.com/photos/40143737@N02/4546803623/
  • 6. http://theconversationprism.com/
  • 7. http://www.flickr.com/photos/51035614490@N01/1317231016/
  • 8. Social media has created new expectations. http://www.flickr.com/photos/55996202@N00/438947005/
  • 9.  
  • 10. Everyone is broadcasting. http://www.flickr.com/photos/63702881@N00/4511283058/
  • 11. Where is this going?
  • 12. http://www.flickr.com/photos/93978447@N00/50892860/
  • 13. Customer experience. http://www.flickr.com/photos/36306924@N04/4560800065/
  • 14. http://www.flickr.com/photos/scholz/21130263/in/photostream/ Attraction vs. Retention
  • 15. Your brand is being researched. http://www.flickr.com/photos/33617912@N00/205896386/
  • 16.  
  • 17. What you need to start doing.
  • 18. Become an educator. http://www.flickr.com/photos/11445550@N00/1413647425/
  • 19. Audit external perception. http://www.flickr.com/photos/35558328@N04/4429392449/
  • 20. Focus on accessibility. http://www.flickr.com/photos/37355847@N02/4591849724/
  • 21. Create listening dashboards. http://www.flickr.com/photos/17008125@N00/184989507/
  • 22. Develop a content house. http://www.flickr.com/photos/10177557@N08/4138969832/
  • 23. Put your database to work. http://www.flickr.com/photos/8052628@N05/3835366881/
  • 24.  
  • 25. Turn existing clients into promoters. http://www.flickr.com/photos/95457978@N00/2766167180/
  • 26. Develop strategies for individual communities. http://www.flickr.com/photos/60497128@N00/154273020/
  • 27. Hire internal support. http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/
  • 28. Things that will help you. http://www.flickr.com/photos/98528214@N00/312210315/
  • 29. http://www.flickr.com/photos/79833786@N00/4332491021/
  • 30. http://www.flickr.com/photos/28069288@N00/4002520901/
  • 31. Brandon Chesnutt Company: www.identitypr.com Blog: www.communityirl.com E-mail: brandonchesnutt@gmail.com Twitter: @bchesnutt Questions/Comments
  • 32. http://www.flickr.com/photos/71574840@N00/286942958/ View this presentation: http://identitypr.com/presentations/disco