New Media  Ain’t No Disco. Brandon Chesnutt Maverick Marketing Mondays http://www.flickr.com/photos/45889748@N00/82665549/
http://www.flickr.com/photos/69293320@N00/388212565/
http://www.flickr.com/photos/24256351@N04/2958237819/
http://www.flickr.com/photos/levitateme/195355984/ Social technology  is great...
But   success   is hard to duplicate. http://www.flickr.com/photos/40143737@N02/4546803623/
http://theconversationprism.com/
http://www.flickr.com/photos/51035614490@N01/1317231016/
Social media has created  new expectations. http://www.flickr.com/photos/55996202@N00/438947005/
 
Everyone is  broadcasting. http://www.flickr.com/photos/63702881@N00/4511283058/
Where is this going?
http://www.flickr.com/photos/93978447@N00/50892860/
Customer   experience. http://www.flickr.com/photos/36306924@N04/4560800065/
http://www.flickr.com/photos/scholz/21130263/in/photostream/ Attraction  vs.  Retention
Your  brand  is being researched. http://www.flickr.com/photos/33617912@N00/205896386/
 
What you need to start doing.
Become an  educator. http://www.flickr.com/photos/11445550@N00/1413647425/
Audit external  perception. http://www.flickr.com/photos/35558328@N04/4429392449/
Focus on  accessibility. http://www.flickr.com/photos/37355847@N02/4591849724/
Create   listening dashboards. http://www.flickr.com/photos/17008125@N00/184989507/
Develop a  content   house. http://www.flickr.com/photos/10177557@N08/4138969832/
Put your  database  to work. http://www.flickr.com/photos/8052628@N05/3835366881/
 
Turn   existing clients  into promoters. http://www.flickr.com/photos/95457978@N00/2766167180/
Develop strategies for  individual communities. http://www.flickr.com/photos/60497128@N00/154273020/
Hire   internal   support. http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/
Things  that will help you. http://www.flickr.com/photos/98528214@N00/312210315/
http://www.flickr.com/photos/79833786@N00/4332491021/
http://www.flickr.com/photos/28069288@N00/4002520901/
Brandon Chesnutt Company: www.identitypr.com Blog: www.communityirl.com E-mail: brandonchesnutt@gmail.com Twitter: @bchesn...
http://www.flickr.com/photos/71574840@N00/286942958/ View this presentation: http://identitypr.com/presentations/disco
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New Media Ain't No Disco

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My presentation from the Detroit Regional Chamber's Maverick Marketing Mondays. The topic - New Media Ain't No Disco.

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  • Customers can talk to you Customers can talk to each other Customers can talk to everyone Whether you like it or not
  • New Media Ain't No Disco

    1. 1. New Media Ain’t No Disco. Brandon Chesnutt Maverick Marketing Mondays http://www.flickr.com/photos/45889748@N00/82665549/
    2. 2. http://www.flickr.com/photos/69293320@N00/388212565/
    3. 3. http://www.flickr.com/photos/24256351@N04/2958237819/
    4. 4. http://www.flickr.com/photos/levitateme/195355984/ Social technology is great...
    5. 5. But success is hard to duplicate. http://www.flickr.com/photos/40143737@N02/4546803623/
    6. 6. http://theconversationprism.com/
    7. 7. http://www.flickr.com/photos/51035614490@N01/1317231016/
    8. 8. Social media has created new expectations. http://www.flickr.com/photos/55996202@N00/438947005/
    9. 10. Everyone is broadcasting. http://www.flickr.com/photos/63702881@N00/4511283058/
    10. 11. Where is this going?
    11. 12. http://www.flickr.com/photos/93978447@N00/50892860/
    12. 13. Customer experience. http://www.flickr.com/photos/36306924@N04/4560800065/
    13. 14. http://www.flickr.com/photos/scholz/21130263/in/photostream/ Attraction vs. Retention
    14. 15. Your brand is being researched. http://www.flickr.com/photos/33617912@N00/205896386/
    15. 17. What you need to start doing.
    16. 18. Become an educator. http://www.flickr.com/photos/11445550@N00/1413647425/
    17. 19. Audit external perception. http://www.flickr.com/photos/35558328@N04/4429392449/
    18. 20. Focus on accessibility. http://www.flickr.com/photos/37355847@N02/4591849724/
    19. 21. Create listening dashboards. http://www.flickr.com/photos/17008125@N00/184989507/
    20. 22. Develop a content house. http://www.flickr.com/photos/10177557@N08/4138969832/
    21. 23. Put your database to work. http://www.flickr.com/photos/8052628@N05/3835366881/
    22. 25. Turn existing clients into promoters. http://www.flickr.com/photos/95457978@N00/2766167180/
    23. 26. Develop strategies for individual communities. http://www.flickr.com/photos/60497128@N00/154273020/
    24. 27. Hire internal support. http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/
    25. 28. Things that will help you. http://www.flickr.com/photos/98528214@N00/312210315/
    26. 29. http://www.flickr.com/photos/79833786@N00/4332491021/
    27. 30. http://www.flickr.com/photos/28069288@N00/4002520901/
    28. 31. Brandon Chesnutt Company: www.identitypr.com Blog: www.communityirl.com E-mail: brandonchesnutt@gmail.com Twitter: @bchesnutt Questions/Comments
    29. 32. http://www.flickr.com/photos/71574840@N00/286942958/ View this presentation: http://identitypr.com/presentations/disco
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