Your SlideShare is downloading. ×
  • Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Build a Market-based Social Media Strategy

  • 3,306 views
Published

This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.

This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,306
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
106
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Location
  • Location

Transcript

  • 1. Building a market-based social media strategy Brandon Chesnutt @bchesnutt [email_address] 11/3/2010 http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/
  • 2. Social media opened doors http://www.flickr.com/photos/beardymonsta/3450480156/sizes/l/in/photostream/
  • 3. “ We ARE doing social media” LOL http://www.flickr.com/photos/blogumentary/2233501328/sizes/o/in/photostream/
  • 4. We need boundaries http://www.flickr.com/photos/31151995@N04/3973578160/
  • 5. http://www.flickr.com/photos/54031162@N00/3156373103/ Can you hear me now?
  • 6. http://www.flickr.com/photos/gillographic/3217536400/sizes/l/in/photostream/ Build a pilot program for Michigan
  • 7.
    • Program Goals:
    • Create conversations
    • Reduce churn
    • Amplify promoters
    • Address detractors
    • Share news
    • Support sales
  • 8. http://www.flickr.com/photos/johnseb/188355568/sizes/l/in/photostream/ Strategy
  • 9.
    • Listen to conversations
    • Filter keywords
    • Segment by need / action
    • Report findings
    • Determine engagement
    • Track sentiment
  • 10. Our field test
  • 11. This is awesome http://www.flickr.com/photos/seanomalone/77492652/sizes/l/in/photostream/
  • 12. 1700+ Mentions 900+ Conversations http://www.flickr.com/photos/polandeze/1206596658/sizes/o/in/photostream/
  • 13. Phones in the hands of 100+ influencers http://www.flickr.com/photos/strebkr/4975004653/sizes/l/in/photostream/
  • 14. What we learned http://www.flickr.com/photos/76074333@N00/318034222/sizes/l/in/photostream/
  • 15. Twitter is the gateway to local conversations http://www.flickr.com/photos/73532212@N00/3383916444/
  • 16. Platforms are connected http://www.flickr.com/photos/mattimattila/4001221570/sizes/l/in/photostream/
  • 17. You need to create bulletproof systems http://www.flickr.com/photos/rwr/2220085330/sizes/l/in/photostream/
  • 18. Applying these concepts to your business http://www.flickr.com/photos/tedpercival/2117151437/sizes/l/in/photostream/
  • 19. Start simple: Segment and scrub mailing lists http://www.flickr.com/photos/good_day/19705415/sizes/l/in/photostream/
  • 20. Review location-specific web analytics http://www.flickr.com/photos/tom1231/254465359/sizes/l/in/photostream/
  • 21. http://www.flickr.com/photos/ejpphoto/2314610838/sizes/o/in/photostream/ Create your hub
  • 22. Local Influencer mapping: Bloggers Peer Influencers Discussion Boards
  • 23. Define: Keywords Conversation Types Problems / Actions http://www.flickr.com/photos/revdancatt/3054135871/sizes/l/in/photostream/
  • 24. Create location-specific landing pages http://www.flickr.com/photos/84263554@N00/255847189/sizes/l/in/photostream/
  • 25. Invest in reporting tools http://www.flickr.com/photos/ex_libris_gul/219604159/sizes/l/in/photostream/
  • 26. This presentation is available at: http://bit.ly/LA2MIdentity
  • 27. Thank you http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/