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How to Build a Market-based Social Media Strategy

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This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.

This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.

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http://www.olafmolenaar.com 90
http://www.socialmediavoorbedrijven.com 67
http://socialmedianederland.com 56
http://www.marketinginnovatie.org 39
http://www.socialmediaopleiding.com 30
http://www.workshopsocialmedia.net 17
http://www.digital-marketing-opleiding.com 16
http://www.nedted.com 15
http://www.socialmediaadvies.com 13
http://identitypr.com 13
http://www.digital-marketeers.org 8
http://posterous.com 5
http://www.socialmedianederland.info 4
http://www.socialmedia-strategie.info 3
http://www.sociale-media.info 2
http://feeds.feedburner.com 2
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How to Build a Market-based Social Media Strategy How to Build a Market-based Social Media Strategy Presentation Transcript

  • Building a market-based social media strategy Brandon Chesnutt @bchesnutt [email_address] 11/3/2010 http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/
  • Social media opened doors http://www.flickr.com/photos/beardymonsta/3450480156/sizes/l/in/photostream/
  • “ We ARE doing social media” LOL http://www.flickr.com/photos/blogumentary/2233501328/sizes/o/in/photostream/
  • We need boundaries http://www.flickr.com/photos/31151995@N04/3973578160/
  • http://www.flickr.com/photos/54031162@N00/3156373103/ Can you hear me now?
  • http://www.flickr.com/photos/gillographic/3217536400/sizes/l/in/photostream/ Build a pilot program for Michigan
    • Program Goals:
    • Create conversations
    • Reduce churn
    • Amplify promoters
    • Address detractors
    • Share news
    • Support sales
  • http://www.flickr.com/photos/johnseb/188355568/sizes/l/in/photostream/ Strategy
    • Listen to conversations
    • Filter keywords
    • Segment by need / action
    • Report findings
    • Determine engagement
    • Track sentiment
  • Our field test
  • This is awesome http://www.flickr.com/photos/seanomalone/77492652/sizes/l/in/photostream/
  • 1700+ Mentions 900+ Conversations http://www.flickr.com/photos/polandeze/1206596658/sizes/o/in/photostream/
  • Phones in the hands of 100+ influencers http://www.flickr.com/photos/strebkr/4975004653/sizes/l/in/photostream/
  • What we learned http://www.flickr.com/photos/76074333@N00/318034222/sizes/l/in/photostream/
  • Twitter is the gateway to local conversations http://www.flickr.com/photos/73532212@N00/3383916444/
  • Platforms are connected http://www.flickr.com/photos/mattimattila/4001221570/sizes/l/in/photostream/
  • You need to create bulletproof systems http://www.flickr.com/photos/rwr/2220085330/sizes/l/in/photostream/
  • Applying these concepts to your business http://www.flickr.com/photos/tedpercival/2117151437/sizes/l/in/photostream/
  • Start simple: Segment and scrub mailing lists http://www.flickr.com/photos/good_day/19705415/sizes/l/in/photostream/
  • Review location-specific web analytics http://www.flickr.com/photos/tom1231/254465359/sizes/l/in/photostream/
  • http://www.flickr.com/photos/ejpphoto/2314610838/sizes/o/in/photostream/ Create your hub
  • Local Influencer mapping: Bloggers Peer Influencers Discussion Boards
  • Define: Keywords Conversation Types Problems / Actions http://www.flickr.com/photos/revdancatt/3054135871/sizes/l/in/photostream/
  • Create location-specific landing pages http://www.flickr.com/photos/84263554@N00/255847189/sizes/l/in/photostream/
  • Invest in reporting tools http://www.flickr.com/photos/ex_libris_gul/219604159/sizes/l/in/photostream/
  • This presentation is available at: http://bit.ly/LA2MIdentity
  • Thank you http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/