How to Build a Market-based Social Media Strategy

Building a market-based social media strategy Brandon Chesnutt @bchesnutt [email_address] 11/3/2010 http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/

Social media opened doors http://www.flickr.com/photos/beardymonsta/3450480156/sizes/l/in/photostream/

“ We ARE doing social media” LOL http://www.flickr.com/photos/blogumentary/2233501328/sizes/o/in/photostream/

We need boundaries http://www.flickr.com/photos/31151995@N04/3973578160/

http://www.flickr.com/photos/54031162@N00/3156373103/ Can you hear me now?

http://www.flickr.com/photos/gillographic/3217536400/sizes/l/in/photostream/ Build a pilot program for Michigan

Program Goals:
Create conversations
Reduce churn
Amplify promoters
Address detractors
Share news
Support sales

http://www.flickr.com/photos/johnseb/188355568/sizes/l/in/photostream/ Strategy

Listen to conversations
Filter keywords
Segment by need / action
Report findings
Determine engagement
Track sentiment

Our field test

This is awesome http://www.flickr.com/photos/seanomalone/77492652/sizes/l/in/photostream/

1700+ Mentions 900+ Conversations http://www.flickr.com/photos/polandeze/1206596658/sizes/o/in/photostream/

Phones in the hands of 100+ influencers http://www.flickr.com/photos/strebkr/4975004653/sizes/l/in/photostream/

What we learned http://www.flickr.com/photos/76074333@N00/318034222/sizes/l/in/photostream/

Twitter is the gateway to local conversations http://www.flickr.com/photos/73532212@N00/3383916444/

Platforms are connected http://www.flickr.com/photos/mattimattila/4001221570/sizes/l/in/photostream/

You need to create bulletproof systems http://www.flickr.com/photos/rwr/2220085330/sizes/l/in/photostream/

Applying these concepts to your business http://www.flickr.com/photos/tedpercival/2117151437/sizes/l/in/photostream/

Start simple: Segment and scrub mailing lists http://www.flickr.com/photos/good_day/19705415/sizes/l/in/photostream/

Review location-specific web analytics http://www.flickr.com/photos/tom1231/254465359/sizes/l/in/photostream/

http://www.flickr.com/photos/ejpphoto/2314610838/sizes/o/in/photostream/ Create your hub

Local Influencer mapping: Bloggers Peer Influencers Discussion Boards

Define: Keywords Conversation Types Problems / Actions http://www.flickr.com/photos/revdancatt/3054135871/sizes/l/in/photostream/

Create location-specific landing pages http://www.flickr.com/photos/84263554@N00/255847189/sizes/l/in/photostream/

Invest in reporting tools http://www.flickr.com/photos/ex_libris_gul/219604159/sizes/l/in/photostream/

This presentation is available at: http://bit.ly/LA2MIdentity

Thank you http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/

http://www.olafmolenaar.com	87
http://www.socialmediavoorbedrijven.com	67
http://socialmedianederland.com	56
http://www.marketinginnovatie.org	39
http://www.socialmediaopleiding.com	30
http://www.workshopsocialmedia.net	17
http://www.digital-marketing-opleiding.com	16
http://www.nedted.com	15
http://www.socialmediaadvies.com	13
http://identitypr.com	13
http://www.digital-marketeers.org	6
http://posterous.com	5
http://www.socialmedianederland.info	4
http://www.socialmedia-strategie.info	3
http://www.sociale-media.info	2
http://feeds.feedburner.com	2
http://127.0.0.1	1
http://webcache.googleusercontent.com	1

How to Build a Market-based Social Media Strategy

by Brandon Chesnutt on Nov 03, 2010

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How to Build a Market-based Social Media Strategy — Presentation Transcript