Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
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Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

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In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations ...

In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations where the relationship is more like oil and water as opposed to a happy marriage.

Michelle Gilbert (Public Relations Manager for Verizon Wireless in Michigan, Indiana and Kentucky) and I have worked with numerous bloggers throughout the country. Over the course of several years, we've built many fantastic, long-term relationships with individuals covering a variety of verticals and topics. We've also experienced their fair share of cringe-worthy scenarios.

This talk, delivered at the 2013 Mitten Moms Conference, was focused on sharing stories of blogger relationships through the lens of the brand.

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Happy Brand. Happy Blogger - The Secrets Behind Great Relationships Happy Brand. Happy Blogger - The Secrets Behind Great Relationships Presentation Transcript

  • The Secrets Behind Great Relationships
  • WELCOME! From Michelle and Brandon
  • We’ve worked with all types of bloggers across the U.S.
  • What makes an ideal partner?
  • Engaging Stories Consistent Content Clear Purpose
  • QUALITY QUANTITY
  • The majority of our blogger relationships are great
  • Others simply haven’t worked out
  • How can you build awesome relationships with brands?
  • 1 UNDERSTAND THERE IS GIVE AND TAKE
  • STAY TRUE TO YOUR WORD 2
  • Hitting DEADLINES
  • Returning PRODUCT
  • Sharing CONTENT
  • COME TO THE TABLE WITH IDEAS 3
  • KNOW WHAT MAKES US HAPPY 4
  • What does SUCCESS look like?
  • TRANSPARENCY IS KEY 5
  • Compensation requirements and disclosures should be crystal clear
  • Ask for support or guidance when necessary
  • KNOW WHEN TO SURPRISE AND DELIGHT 6
  • PROTIP: Marketing & PR often run very different programs
  • MARKETING CAMPAIGN DRIVEN START CAMPAIGN END CAMPAIGN
  • PUBLIC RELATIONS RELATIONSHIP DRIVEN CREATE ONGOING OPPORTUNITIES
  • Here are some of our favorite stories
  • The Gadgeteer
  • Cris Goode
  • Jackie Harper
  • Marybeth Feutz
  • Now you know our secrets
  • 1 UNDERSTAND THERE IS GIVE AND TAKE 4 KNOW WHAT MAKES US HAPPY 2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY IS KEY 3 COME TO THE TABLE WITH IDEAS 6 KNOW WHEN TO SURPRISE AND DELIGHT
  • THE SECRET TO GREAT RELATIONSHIPS
  • Photo Credits Photos Selected Under Creative Commons I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/ Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/ Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/ Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/ Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/ THANK YOU! Michelle Gilbert - @VZWMichelle Brandon Chesnutt - @bchesnutt