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Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
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Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

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In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations …

In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations where the relationship is more like oil and water as opposed to a happy marriage.

Michelle Gilbert (Public Relations Manager for Verizon Wireless in Michigan, Indiana and Kentucky) and I have worked with numerous bloggers throughout the country. Over the course of several years, we've built many fantastic, long-term relationships with individuals covering a variety of verticals and topics. We've also experienced their fair share of cringe-worthy scenarios.

This talk, delivered at the 2013 Mitten Moms Conference, was focused on sharing stories of blogger relationships through the lens of the brand.

Published in: Technology, Business
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Transcript

  • 1. The Secrets Behind Great Relationships
  • 2. WELCOME! From Michelle and Brandon
  • 3. We’ve worked with all types of bloggers across the U.S.
  • 4. What makes an ideal partner?
  • 5. Engaging Stories Consistent Content Clear Purpose
  • 6. QUALITY QUANTITY
  • 7. The majority of our blogger relationships are great
  • 8. Others simply haven’t worked out
  • 9. How can you build awesome relationships with brands?
  • 10. 1 UNDERSTAND THERE IS GIVE AND TAKE
  • 11. STAY TRUE TO YOUR WORD 2
  • 12. Hitting DEADLINES
  • 13. Returning PRODUCT
  • 14. Sharing CONTENT
  • 15. COME TO THE TABLE WITH IDEAS 3
  • 16. KNOW WHAT MAKES US HAPPY 4
  • 17. What does SUCCESS look like?
  • 18. TRANSPARENCY IS KEY 5
  • 19. Compensation requirements and disclosures should be crystal clear
  • 20. Ask for support or guidance when necessary
  • 21. KNOW WHEN TO SURPRISE AND DELIGHT 6
  • 22. PROTIP: Marketing & PR often run very different programs
  • 23. MARKETING CAMPAIGN DRIVEN START CAMPAIGN END CAMPAIGN
  • 24. PUBLIC RELATIONS RELATIONSHIP DRIVEN CREATE ONGOING OPPORTUNITIES
  • 25. Here are some of our favorite stories
  • 26. The Gadgeteer
  • 27. Cris Goode
  • 28. Jackie Harper
  • 29. Marybeth Feutz
  • 30. Now you know our secrets
  • 31. 1 UNDERSTAND THERE IS GIVE AND TAKE 4 KNOW WHAT MAKES US HAPPY 2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY IS KEY 3 COME TO THE TABLE WITH IDEAS 6 KNOW WHEN TO SURPRISE AND DELIGHT
  • 32. THE SECRET TO GREAT RELATIONSHIPS
  • 33. Photo Credits Photos Selected Under Creative Commons I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/ Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/ Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/ Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/ Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/ THANK YOU! Michelle Gilbert - @VZWMichelle Brandon Chesnutt - @bchesnutt

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