0
The Secrets Behind Great Relationships
WELCOME!
From Michelle and
Brandon
We’ve worked with all types of
bloggers across the U.S.
What makes an ideal partner?
Engaging Stories
Consistent Content
Clear Purpose
QUALITY
QUANTITY
The majority of our
blogger relationships are great
Others simply
haven’t worked out
How can you build
awesome relationships
with brands?
1
UNDERSTAND THERE IS
GIVE AND TAKE
STAY TRUE TO
YOUR WORD
2
Hitting DEADLINES
Returning PRODUCT
Sharing CONTENT
COME TO THE TABLE
WITH IDEAS
3
KNOW WHAT
MAKES US HAPPY
4
What does
SUCCESS
look like?
TRANSPARENCY IS
KEY
5
Compensation requirements and
disclosures should be crystal clear
Ask for support or guidance
when necessary
KNOW WHEN TO
SURPRISE AND DELIGHT
6
PROTIP:
Marketing & PR often run
very different programs
MARKETING
CAMPAIGN DRIVEN
START CAMPAIGN END CAMPAIGN
PUBLIC RELATIONS
RELATIONSHIP DRIVEN
CREATE ONGOING
OPPORTUNITIES
Here are some of our
favorite stories
The Gadgeteer
Cris Goode
Jackie Harper
Marybeth Feutz
Now you know
our secrets
1
UNDERSTAND
THERE IS GIVE
AND TAKE
4
KNOW WHAT
MAKES US
HAPPY
2 STAY TRUE
TO YOUR WORD 5 TRANSPARENCY
IS KEY
3
COME TO TH...
THE SECRET TO GREAT
RELATIONSHIPS
Photo Credits
Photos Selected Under Creative Commons
I will follow you into the dark: http://www.flickr.com/photos/tranbin...
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
Upcoming SlideShare
Loading in...5
×

Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

441

Published on

In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations where the relationship is more like oil and water as opposed to a happy marriage.

Michelle Gilbert (Public Relations Manager for Verizon Wireless in Michigan, Indiana and Kentucky) and I have worked with numerous bloggers throughout the country. Over the course of several years, we've built many fantastic, long-term relationships with individuals covering a variety of verticals and topics. We've also experienced their fair share of cringe-worthy scenarios.

This talk, delivered at the 2013 Mitten Moms Conference, was focused on sharing stories of blogger relationships through the lens of the brand.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Happy Brand. Happy Blogger - The Secrets Behind Great Relationships"

  1. 1. The Secrets Behind Great Relationships
  2. 2. WELCOME! From Michelle and Brandon
  3. 3. We’ve worked with all types of bloggers across the U.S.
  4. 4. What makes an ideal partner?
  5. 5. Engaging Stories Consistent Content Clear Purpose
  6. 6. QUALITY QUANTITY
  7. 7. The majority of our blogger relationships are great
  8. 8. Others simply haven’t worked out
  9. 9. How can you build awesome relationships with brands?
  10. 10. 1 UNDERSTAND THERE IS GIVE AND TAKE
  11. 11. STAY TRUE TO YOUR WORD 2
  12. 12. Hitting DEADLINES
  13. 13. Returning PRODUCT
  14. 14. Sharing CONTENT
  15. 15. COME TO THE TABLE WITH IDEAS 3
  16. 16. KNOW WHAT MAKES US HAPPY 4
  17. 17. What does SUCCESS look like?
  18. 18. TRANSPARENCY IS KEY 5
  19. 19. Compensation requirements and disclosures should be crystal clear
  20. 20. Ask for support or guidance when necessary
  21. 21. KNOW WHEN TO SURPRISE AND DELIGHT 6
  22. 22. PROTIP: Marketing & PR often run very different programs
  23. 23. MARKETING CAMPAIGN DRIVEN START CAMPAIGN END CAMPAIGN
  24. 24. PUBLIC RELATIONS RELATIONSHIP DRIVEN CREATE ONGOING OPPORTUNITIES
  25. 25. Here are some of our favorite stories
  26. 26. The Gadgeteer
  27. 27. Cris Goode
  28. 28. Jackie Harper
  29. 29. Marybeth Feutz
  30. 30. Now you know our secrets
  31. 31. 1 UNDERSTAND THERE IS GIVE AND TAKE 4 KNOW WHAT MAKES US HAPPY 2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY IS KEY 3 COME TO THE TABLE WITH IDEAS 6 KNOW WHEN TO SURPRISE AND DELIGHT
  32. 32. THE SECRET TO GREAT RELATIONSHIPS
  33. 33. Photo Credits Photos Selected Under Creative Commons I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/ Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/ Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/ Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/ Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/ THANK YOU! Michelle Gilbert - @VZWMichelle Brandon Chesnutt - @bchesnutt
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×