Your website is not enoughPAII Little Rock AR, 2012
Websites are not enough                 Mobile · Social · Web                   Copyright 2010 buuteeq™ inc. All rights re...
Why inns are “in”          Connecting                                                                             Experien...
Why are you great?                                                                        “I skate to where the           ...
A word (or two) about design
Design is inevitable“Questions about whether design is necessary oraffordable are quite beside the point: design isinevita...
Great design can save your life                     Copyright 2010 buuteeq™ inc. All rights reserved
Copyright 2010 buuteeq™ inc. All rights reserved
“IA” - Information Architecture  Some variability in layout                                                               ...
Are you mobile? Your guests are
What does your website look like on an iPad207% growth in 2011 alone                                                      ...
Mobile         Copyright 2010 buuteeq™ inc. All rights reserved
MobileDuring his first ever keynoteaddress at the 2010 MobileWorld Congresstradeshow, Google CEO EricSchmidt announced tha...
Smart Phone Growth                                                                            63% growth in 2011 alone    ...
Mobile phones are taking over the planet                    2000                    1500                                  ...
What does Mobile Optimization mean? Standard                                                            Optimized         ...
Mobile Optimized Rooms Standard                                                            Optimized                  Copy...
Are you social? Your guests are
Facebook Growth       Growth       driven by     Growth of Facebook       users 50-701200                                 ...
Are you well liked?                      Copyright 2010 buuteeq™ inc. All rights reserved
Facebook is easy, free and positive                     Copyright 2010 buuteeq™ inc. All rights reserved
Have a dialogue not a monologue                   Copyright 2010 buuteeq™ inc. All rights reserved
Facebook profile and a Facebook page    PROFILE                               PAGE                        Page Advantages ...
Why Facebook Marketing Works     • Your friends have gone there before you and “liked” it.     • You trust your friends mo...
SEO: Can you really trick Google?
SEO      If Google Ran Heaven                             Copyright 2010 buuteeq™ inc. All rights reserved
SEO"Our primary goal is to make sure wereturn the best websites we can," saidMatt Cutts, who leads Googles spam-fighting e...
Google and Search                    Copyright 2010 buuteeq™ inc. All rights reserved
What can you do to help Google find you?   Good                   Great On-page                                        Loc...
Oh, yeah. Your website still matters!
“IA” - Information Architecture  Some variability in layout                                                               ...
Hospitality IA                                                                                                     This IA...
Not-so-great websites 101                    Copyright 2010 buuteeq™ inc. All rights reserved
Simple sells rooms                                                          Bacon!!                     Copyright 2010 buu...
Global         Copyright 2010 buuteeq™ inc. All rights reserved
So . . .. . . what have we learned?Inns are importantMobile + Social + Web. . . and a touch of design
THANKS!
Sources• http://www.webpronews.com/apple%E2%80%99s-record-quarter-  record-iphone-ipad-mac-sales-and-other-key-stats-2012-...
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Your Website is Not Enough

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Your website is not enough! Learn why mobile and social are blowing up, and why your inn or bed and breakfast must embrace them.

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Transcript of "Your Website is Not Enough"

  1. 1. Your website is not enoughPAII Little Rock AR, 2012
  2. 2. Websites are not enough Mobile · Social · Web Copyright 2010 buuteeq™ inc. All rights reserved
  3. 3. Why inns are “in” Connecting Experience with People & the Exotic & Ideas Adventures Sense of Well Being Personal Style Boston Consulting Group/Trading Up on Brands Copyright 2010 buuteeq™ inc. All rights reserved
  4. 4. Why are you great? “I skate to where the puck in going to be, not where it has been.” Wayne Gretzky Copyright 2010 buuteeq™ inc. All rights reserved
  5. 5. A word (or two) about design
  6. 6. Design is inevitable“Questions about whether design is necessary oraffordable are quite beside the point: design isinevitable.The alternative to good design is bad design, notno design at all.” Douglas Martin Copyright 2010 buuteeq™ inc. All rights reserved
  7. 7. Great design can save your life Copyright 2010 buuteeq™ inc. All rights reserved
  8. 8. Copyright 2010 buuteeq™ inc. All rights reserved
  9. 9. “IA” - Information Architecture Some variability in layout …information architecture isand visual presentation exists… Speed Revs consistent, which improves usability Temp Fuel Copyright 2010 buuteeq™ inc. All rights reserved
  10. 10. Are you mobile? Your guests are
  11. 11. What does your website look like on an iPad207% growth in 2011 alone 50+ mil. Units Sold (150 mil. by 2015) April 2, 2010 Jan 2, 2012 0 Units Sold Copyright 2010 buuteeq™ inc. All rights reserved
  12. 12. Mobile Copyright 2010 buuteeq™ inc. All rights reserved
  13. 13. MobileDuring his first ever keynoteaddress at the 2010 MobileWorld Congresstradeshow, Google CEO EricSchmidt announced that more ofhis companys focus is now onsmartphones than on desktops.He summed this up with a newmotto: “Mobile first". Copyright 2010 buuteeq™ inc. All rights reserved
  14. 14. Smart Phone Growth 63% growth in 2011 alone 982 mil.118 smartphones sold in Q3, 201143% of U.S. mobile phones are smartphones 200935% of all U.S. adults own smartphones 472 mil. 2010 2011 78.2 mil. 2015 33.626 mil. Smartphones Sold • Source: IDC Worldwide Quarterly Mobile Phone Tracker Worldwide Copyright 2010 buuteeq™ inc. All rights reserved
  15. 15. Mobile phones are taking over the planet 2000 1500 Mobile Internet 1000 UsersUnits in millions(smart & feature Desktop Internetphones) 500 Users 0 2007 2009 2011 2013 2014 Copyright 2010 buuteeq™ inc. All rights reserved
  16. 16. What does Mobile Optimization mean? Standard Optimized Copyright 2010 buuteeq™ inc. All rights reserved
  17. 17. Mobile Optimized Rooms Standard Optimized Copyright 2010 buuteeq™ inc. All rights reserved
  18. 18. Are you social? Your guests are
  19. 19. Facebook Growth Growth driven by Growth of Facebook users 50-701200 1 billlion1000 850 mil.800 750 mil.600400 350 mil.200 0 2010 2011 Jan-12 Aug-12 Copyright 2010 buuteeq™ inc. All rights reserved
  20. 20. Are you well liked? Copyright 2010 buuteeq™ inc. All rights reserved
  21. 21. Facebook is easy, free and positive Copyright 2010 buuteeq™ inc. All rights reserved
  22. 22. Have a dialogue not a monologue Copyright 2010 buuteeq™ inc. All rights reserved
  23. 23. Facebook profile and a Facebook page PROFILE PAGE Page Advantages • Track Check-ins • Reward Activity & Loyalty • Unlimited Fans • Website Integration For For Individuals Businesses, Places, Public figures, Brands, etc. Copyright 2010 buuteeq™ inc. All rights reserved
  24. 24. Why Facebook Marketing Works • Your friends have gone there before you and “liked” it. • You trust your friends more than advertisers. Copyright 2010 buuteeq™ inc. All rights reserved
  25. 25. SEO: Can you really trick Google?
  26. 26. SEO If Google Ran Heaven Copyright 2010 buuteeq™ inc. All rights reserved
  27. 27. SEO"Our primary goal is to make sure wereturn the best websites we can," saidMatt Cutts, who leads Googles spam-fighting efforts. Copyright 2010 buuteeq™ inc. All rights reserved
  28. 28. Google and Search Copyright 2010 buuteeq™ inc. All rights reserved
  29. 29. What can you do to help Google find you? Good Great On-page LocalizeInformation Content LanguagesArchitecture Copyright 2010 buuteeq™ inc. All rights reserved
  30. 30. Oh, yeah. Your website still matters!
  31. 31. “IA” - Information Architecture Some variability in layout …information architecture isand visual presentation exists… Speed Revs consistent, which improves usability Temp Fuel Copyright 2010 buuteeq™ inc. All rights reserved
  32. 32. Hospitality IA This IA pattern can be applied to best practice common IA easily integrate with operations Yield Management Promotions SeasonalityRooms Photos Map Promotions E-Booking Loyalty Programs Shoulder Stays Packages REVPAR Copyright 2010 buuteeq™ inc. All rights reserved
  33. 33. Not-so-great websites 101 Copyright 2010 buuteeq™ inc. All rights reserved
  34. 34. Simple sells rooms Bacon!! Copyright 2010 buuteeq™ inc. All rights reserved
  35. 35. Global Copyright 2010 buuteeq™ inc. All rights reserved
  36. 36. So . . .. . . what have we learned?Inns are importantMobile + Social + Web. . . and a touch of design
  37. 37. THANKS!
  38. 38. Sources• http://www.webpronews.com/apple%E2%80%99s-record-quarter- record-iphone-ipad-mac-sales-and-other-key-stats-2012-01• http://www.guardian.co.uk/technology/2011/sep/22/tablet- forecast-gartner-ipad• http://www.techradar.com/news/phone-and- communications/mobile-phones/smartphone-and-tablet-growth- to-slow-in-2012-1041997• http://www.email-marketing-reports.com/wireless- mobile/smartphone-statistics.htm• http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts- marketing-infographic/ Copyright 2010 buuteeq™ inc. All rights reserved

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