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Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
Your Website is Not Enough
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Your Website is Not Enough

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Your website is not enough! Learn why mobile and social are blowing up, and why your inn or bed and breakfast must embrace them.

Your website is not enough! Learn why mobile and social are blowing up, and why your inn or bed and breakfast must embrace them.

Published in: Travel, Business, Technology
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  • 1. Your website is not enoughPAII Little Rock AR, 2012
  • 2. Websites are not enough Mobile · Social · Web Copyright 2010 buuteeq™ inc. All rights reserved
  • 3. Why inns are “in” Connecting Experience with People & the Exotic & Ideas Adventures Sense of Well Being Personal Style Boston Consulting Group/Trading Up on Brands Copyright 2010 buuteeq™ inc. All rights reserved
  • 4. Why are you great? “I skate to where the puck in going to be, not where it has been.” Wayne Gretzky Copyright 2010 buuteeq™ inc. All rights reserved
  • 5. A word (or two) about design
  • 6. Design is inevitable“Questions about whether design is necessary oraffordable are quite beside the point: design isinevitable.The alternative to good design is bad design, notno design at all.” Douglas Martin Copyright 2010 buuteeq™ inc. All rights reserved
  • 7. Great design can save your life Copyright 2010 buuteeq™ inc. All rights reserved
  • 8. Copyright 2010 buuteeq™ inc. All rights reserved
  • 9. “IA” - Information Architecture Some variability in layout …information architecture isand visual presentation exists… Speed Revs consistent, which improves usability Temp Fuel Copyright 2010 buuteeq™ inc. All rights reserved
  • 10. Are you mobile? Your guests are
  • 11. What does your website look like on an iPad207% growth in 2011 alone 50+ mil. Units Sold (150 mil. by 2015) April 2, 2010 Jan 2, 2012 0 Units Sold Copyright 2010 buuteeq™ inc. All rights reserved
  • 12. Mobile Copyright 2010 buuteeq™ inc. All rights reserved
  • 13. MobileDuring his first ever keynoteaddress at the 2010 MobileWorld Congresstradeshow, Google CEO EricSchmidt announced that more ofhis companys focus is now onsmartphones than on desktops.He summed this up with a newmotto: “Mobile first". Copyright 2010 buuteeq™ inc. All rights reserved
  • 14. Smart Phone Growth 63% growth in 2011 alone 982 mil.118 smartphones sold in Q3, 201143% of U.S. mobile phones are smartphones 200935% of all U.S. adults own smartphones 472 mil. 2010 2011 78.2 mil. 2015 33.626 mil. Smartphones Sold • Source: IDC Worldwide Quarterly Mobile Phone Tracker Worldwide Copyright 2010 buuteeq™ inc. All rights reserved
  • 15. Mobile phones are taking over the planet 2000 1500 Mobile Internet 1000 UsersUnits in millions(smart & feature Desktop Internetphones) 500 Users 0 2007 2009 2011 2013 2014 Copyright 2010 buuteeq™ inc. All rights reserved
  • 16. What does Mobile Optimization mean? Standard Optimized Copyright 2010 buuteeq™ inc. All rights reserved
  • 17. Mobile Optimized Rooms Standard Optimized Copyright 2010 buuteeq™ inc. All rights reserved
  • 18. Are you social? Your guests are
  • 19. Facebook Growth Growth driven by Growth of Facebook users 50-701200 1 billlion1000 850 mil.800 750 mil.600400 350 mil.200 0 2010 2011 Jan-12 Aug-12 Copyright 2010 buuteeq™ inc. All rights reserved
  • 20. Are you well liked? Copyright 2010 buuteeq™ inc. All rights reserved
  • 21. Facebook is easy, free and positive Copyright 2010 buuteeq™ inc. All rights reserved
  • 22. Have a dialogue not a monologue Copyright 2010 buuteeq™ inc. All rights reserved
  • 23. Facebook profile and a Facebook page PROFILE PAGE Page Advantages • Track Check-ins • Reward Activity & Loyalty • Unlimited Fans • Website Integration For For Individuals Businesses, Places, Public figures, Brands, etc. Copyright 2010 buuteeq™ inc. All rights reserved
  • 24. Why Facebook Marketing Works • Your friends have gone there before you and “liked” it. • You trust your friends more than advertisers. Copyright 2010 buuteeq™ inc. All rights reserved
  • 25. SEO: Can you really trick Google?
  • 26. SEO If Google Ran Heaven Copyright 2010 buuteeq™ inc. All rights reserved
  • 27. SEO"Our primary goal is to make sure wereturn the best websites we can," saidMatt Cutts, who leads Googles spam-fighting efforts. Copyright 2010 buuteeq™ inc. All rights reserved
  • 28. Google and Search Copyright 2010 buuteeq™ inc. All rights reserved
  • 29. What can you do to help Google find you? Good Great On-page LocalizeInformation Content LanguagesArchitecture Copyright 2010 buuteeq™ inc. All rights reserved
  • 30. Oh, yeah. Your website still matters!
  • 31. “IA” - Information Architecture Some variability in layout …information architecture isand visual presentation exists… Speed Revs consistent, which improves usability Temp Fuel Copyright 2010 buuteeq™ inc. All rights reserved
  • 32. Hospitality IA This IA pattern can be applied to best practice common IA easily integrate with operations Yield Management Promotions SeasonalityRooms Photos Map Promotions E-Booking Loyalty Programs Shoulder Stays Packages REVPAR Copyright 2010 buuteeq™ inc. All rights reserved
  • 33. Not-so-great websites 101 Copyright 2010 buuteeq™ inc. All rights reserved
  • 34. Simple sells rooms Bacon!! Copyright 2010 buuteeq™ inc. All rights reserved
  • 35. Global Copyright 2010 buuteeq™ inc. All rights reserved
  • 36. So . . .. . . what have we learned?Inns are importantMobile + Social + Web. . . and a touch of design
  • 37. THANKS!
  • 38. Sources• http://www.webpronews.com/apple%E2%80%99s-record-quarter- record-iphone-ipad-mac-sales-and-other-key-stats-2012-01• http://www.guardian.co.uk/technology/2011/sep/22/tablet- forecast-gartner-ipad• http://www.techradar.com/news/phone-and- communications/mobile-phones/smartphone-and-tablet-growth- to-slow-in-2012-1041997• http://www.email-marketing-reports.com/wireless- mobile/smartphone-statistics.htm• http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts- marketing-infographic/ Copyright 2010 buuteeq™ inc. All rights reserved

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