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The Homepage

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buuteeq's presentation on The Homepage covers why the homepage is important, what makes up a good homepage.

buuteeq's presentation on The Homepage covers why the homepage is important, what makes up a good homepage.

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  • Guests that visit your homepage and immediately click away are said to have “bounced”. Obviously, bounced guests won’t be staying at your hotel, so it is important to optimize your homepage to decrease the bounce rate as much as possible.
  • The homepage is the first thing guests see. Guests make their decision about staying within 50 milliseconds of loading the page.
  • Typical bounce rate is between 30-50%. Optimizing home page with good content decreases bounce rate, leads to more conversions. An optimized homepage includes:Architecture (Fast Load, Information Architecture)Content & Presentation (Branding & Design, Quality of On-Page Content, Relevance of Content)SEO (Keyword Targeting)
  • Modern, up-to-date web design is essential for website to perform well within a constantly evolving cyberspace. Good design means fast page loads.
  • Information Architecture is a geeky way to say, “Design a homepage to give guests what they are looking for”. Hotel guests are looking for rooms, photos, locations and easy access to contact information and reservations.
  • Having great design simply gives you the structure you need to provide the necessary content your guests are looking for. Without good content, your homepage will have more bounces, regardless of its architecture.
  • Since guests make their decision to stay within the blink of an eye, time must be spent to make sure your homepage not only has great content, but looks good too. buuteeq has a number of basic and advanced branding options to customize your homepage.
  • Since guests make their decision to stay within the blink of an eye, time must be spent to make sure your homepage not only has great content, but looks good too. buuteeq has a number of basic and advanced branding options to customize your homepage.
  • Quality content includes relevant information about your hotel shown in a diversity of media.
  • Copy should be more than block after block of text. Text is very good, but it should also be visually stimulating to maintain interest. To include: Headers, sub-headers, stylized text and bulleted lists.
  • Search Engine Optimization (SEO) is essential to rank well organically on search engines like Google. SEO won’t give you a great rank alone, but when combined with great IA and quality content, SEO can give you the edge you need to oust your competitors from a coveted rank.
  • Copy should be more than block after block of text. Text is very good, but it should also be visually stimulating to maintain interest. To include: Headers, sub-headers, stylized text and bulleted lists.

The Homepage The Homepage Presentation Transcript

  • The Homepagebuuteeq on the importance of astellar homepage
  • Why It’s ImportantYour homepage is often the first page guests see. Optimize it to keep guests there longer and increase conversions. Pro tip: View our short video about the buuteeq-powered Homepage: http://www.buuteeq.com/hotel-homepage
  • Bounce Guests that bounce don’t book rooms Copyright 2010 buuteeq™ inc. All rights reserved
  • Blink of an Eye Guests decide to stay on your homepage within 50 milliseconds of the page loading Copyright 2010 buuteeq™ inc. All rights reserved
  • Bounce Rate 3 ways to reduce homepage bounce rate: OptimizeThe typical bounce rate for hotel websites is between • Architecture • Content 30-50% • SEO Copyright 2010 buuteeq™ inc. All rights reserved
  • ArchitectureThe Anatomy of a Powerful Homepage
  • Modern Technology Your website architecture must keep current with technological advances to work properly. Copyright 2010 buuteeq™ inc. All rights reserved
  • Information Architecture (IA)Design a homepage that givesguests what they want wherethey want to find it Pro tip: View our short video that explains Information Architecture: http://www.buuteeq.com/hotel-web-architecture Copyright 2010 buuteeq™ inc. All rights reserved
  • RoomsThe first thing guests want tosee are your rooms. Give themquick, easy access right fromyour homepage Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-rooms Copyright 2010 buuteeq™ inc. All rights reserved
  • PhotosThe next thing guests want tosee are beautiful, high-resolution photos of yourproperty Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-photos Copyright 2010 buuteeq™ inc. All rights reserved
  • LocationsThird, guests want to see localattractions, points of interestand directions to your property Pro tip: View our short video about buuteeq Locations: http://www.buuteeq.com/hotel-maps Copyright 2010 buuteeq™ inc. All rights reserved
  • Reservations & Contact InfoLastly, don’t make it hard toreserve a room. Give guestsreservation and contact inforight on your homepage Copyright 2010 buuteeq™ inc. All rights reserved
  • Content & PresentationWithout good content, your homepage will have more bounces, regardless of its architecture.
  • Branding Your homepage must visually impress guests as soon as they see it. Copyright 2010 buuteeq™ inc. All rights reserved
  • Branding Your homepage must visually impress guests as soon as they see it. Copyright 2010 buuteeq™ inc. All rights reserved
  • QualityYour homepage should haverich, detailed and qualityinformation that guests willenjoy Copyright 2010 buuteeq™ inc. All rights reserved
  • Photos & Video Photos are essential, and video adds a nice touch Copyright 2010 buuteeq™ inc. All rights reserved
  • Local InformationProvide local information soguests know what to expectupon arrival and can plan theirstay. Copyright 2010 buuteeq™ inc. All rights reserved
  • SocialMake it easy for guests toconnect with you on theirfavorite social network Copyright 2010 buuteeq™ inc. All rights reserved
  • CopyHomepage copy (text) should notonly be quality and relevant, butshould look interesting to keeppeople reading. Avoid giant textblocks. Use• Headers• Sub-headers• Bulleted lists• Bold & italics when appropriate• Images and links Copyright 2010 buuteeq™ inc. All rights reserved
  • SEOSearch Engine Optimization
  • What is SEO?• A broad set of best practices that as a whole increase the organic traffic to a website. Organic refers to search terms typed by a user which lead to a visit to your website: palo alto hotel, or best bed & breakfast in seattle• Higher organic traffic can be highly profitable, once Google starts preferring your website over local competitors.• Hoteliers care about SEO because the better theirs is, the more direct reservations they will receive.• SEO won’t give you a great rank alone, but when combined with great IA and quality content, SEO can give you the edge you need to oust your competitors from a coveted rank. Copyright 2010 buuteeq™ inc. All rights reserved
  • Healthy SEO for your Homepage• Keyword-rich domain name• Meta Title with targeted keywords• Targeted keywords should be property name, property location, (property type)• Meta descriptions (150 words or less) and keywords (6 or fewer) Pro tip: Read our blog post on SEO for• No more than one header tips and an overview of what buuteeq• Use multiple sub-headers does to help:• Write lots of quality content http://www.buuteeq.com/blog/buute• Social integration eq-seo-what-we-do-to-optimize-your- site/ Copyright 2010 buuteeq™ inc. All rights reserved
  • View the Presentation Deckhttp://www.slideshare.net/brandonbuuteeq/the-homepage Sourceshttp://blog.kissmetrics.com/bounce-rate/http://news.bbc.co.uk/2/hi/technology/4616700.stm