The Homepage

The Homepagebuuteeq on the importance of astellar homepage

Why It’s ImportantYour homepage is often the first page guests see. Optimize it to keep guests there longer and increase conversions. Pro tip: View our short video about the buuteeq-powered Homepage: http://www.buuteeq.com/hotel-homepage

ArchitectureThe Anatomy of a Powerful Homepage

Information Architecture (IA)Design a homepage that givesguests what they want wherethey want to find it Pro tip: View our short video that explains Information Architecture: http://www.buuteeq.com/hotel-web-architecture Copyright 2010 buuteeq™ inc. All rights reserved

RoomsThe first thing guests want tosee are your rooms. Give themquick, easy access right fromyour homepage Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-rooms Copyright 2010 buuteeq™ inc. All rights reserved

PhotosThe next thing guests want tosee are beautiful, high-resolution photos of yourproperty Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-photos Copyright 2010 buuteeq™ inc. All rights reserved

LocationsThird, guests want to see localattractions, points of interestand directions to your property Pro tip: View our short video about buuteeq Locations: http://www.buuteeq.com/hotel-maps Copyright 2010 buuteeq™ inc. All rights reserved

Content & PresentationWithout good content, your homepage will have more bounces, regardless of its architecture.

CopyHomepage copy (text) should notonly be quality and relevant, butshould look interesting to keeppeople reading. Avoid giant textblocks. Use• Headers• Sub-headers• Bulleted lists• Bold & italics when appropriate• Images and links Copyright 2010 buuteeq™ inc. All rights reserved

SEOSearch Engine Optimization

What is SEO?• A broad set of best practices that as a whole increase the organic traffic to a website. Organic refers to search terms typed by a user which lead to a visit to your website: palo alto hotel, or best bed & breakfast in seattle• Higher organic traffic can be highly profitable, once Google starts preferring your website over local competitors.• Hoteliers care about SEO because the better theirs is, the more direct reservations they will receive.• SEO won’t give you a great rank alone, but when combined with great IA and quality content, SEO can give you the edge you need to oust your competitors from a coveted rank. Copyright 2010 buuteeq™ inc. All rights reserved

Healthy SEO for your Homepage• Keyword-rich domain name• Meta Title with targeted keywords• Targeted keywords should be property name, property location, (property type)• Meta descriptions (150 words or less) and keywords (6 or fewer) Pro tip: Read our blog post on SEO for• No more than one header tips and an overview of what buuteeq• Use multiple sub-headers does to help:• Write lots of quality content http://www.buuteeq.com/blog/buute• Social integration eq-seo-what-we-do-to-optimize-your- site/ Copyright 2010 buuteeq™ inc. All rights reserved

View the Presentation Deckhttp://www.slideshare.net/brandonbuuteeq/the-homepage Sourceshttp://blog.kissmetrics.com/bounce-rate/http://news.bbc.co.uk/2/hi/technology/4616700.stm

http://www.buuteeq.com	300
http://feeds.feedburner.com	3
http://translate.googleusercontent.com	2
http://webcache.googleusercontent.com	1

The Homepage

by buuteeq, inc.

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 306

Statistics

The Homepage Presentation Transcript