Mobile Optimization for Hotels

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Mobile browsing is a relatively new innovation that is set to eclipse desktop browsing by 2014. A myriad of mobile solutions have appeared; some better than others. In this webinar, we will cover the …

Mobile browsing is a relatively new innovation that is set to eclipse desktop browsing by 2014. A myriad of mobile solutions have appeared; some better than others. In this webinar, we will cover the primary types of mobile solutions--mobile directories, mobile subdomains and mobile sub-directories--weigh the pros and cons and offer suggestions for hoteliers and innkeepers.

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  • 1. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 2. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 3. During his first ever keynoteaddress at the 2010 MobileWorld Congresstradeshow, Google CEO EricSchmidt announced that more ofhis companys focus is now onsmartphones than on desktops.He summed this up with a newmotto: “Mobile first". help buuteeq
  • 4. 63% growth in 2011 alone• 118 smartphones sold in Q3, 2011• 43% of U.S. mobile phones are smartphones 2009• 35% of all U.S. adults own 2010 smartphones 2011 2015 Smartphones Sold Worldwide help buuteeq
  • 5. Image & Stats Courtesy of Googlehelp buuteeq
  • 6. Image & Stats Courtesy of Googlehelp buuteeq
  • 7. You Are Here 2000 1800 1600 1400 1200 MobileUnits in millions(smart & 1000 Internet Usersfeature phones) 800 Desktop 600 Internet Users 400 200 0 7 9 11 13 14 help buuteeq
  • 8. help buuteeq
  • 9. Image & Stats Courtesy of Googlehelp buuteeq
  • 10. Image & Stats Courtesy of Googlehelp buuteeq
  • 11. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 12. Super-fast mobile optimized browsingPerfectly Formatted Unified DomainYour beautiful, large photography is Your mobile optimized website livesstill the first thing guests at the same URL as yoursee, perfectly formatted for smaller website, making it easier for guestsscreen sizes. Navigation buttons to remember you and find you, andare large with appropriate fonts and helping to keep your web authoritysizes, using simple colors better under one domain.suited for mobile browsing.Mobile Reservations The Mobile ChoiceGuests can easily make a If they choose, guests can switch toreservation no matter what page of your regular website, which alsoyour mobile optimized site they are works perfectly on mobile devices.browsing. The dynamic reservationbutton is impossible to miss.Your Same Great Content Harness the Power of MobileThe same great content you Your mobile website fully utilizescreated for your online marketing is the power of mobile operatingon your mobile website, adjusted to systems to load incredibly fast andfit on smaller screens. Any change aid in blink-of-the-eye mobileyou make in the BackOffice is consumption.instantly pushed to your mobileoptimized template. help buuteeq
  • 13. Easy AccessUsers gain access to allyour property’s contentin a format optimizedfor their screen. help buuteeq
  • 14. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 15. Mobile Directories• Don’t offer true mobile optimization. -• The only people who find your mobile optimized site are those who habitually browse the directory already. -• They cause you to compete with yourself on search engines. - help buuteeq
  • 16. help buuteeq
  • 17. help buuteeq
  • 18. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 19. Mobile Subdomain• Hosted on your true domain. +• Gains little-to-no benefit from your domain’s SEO -• Requires a redirect to function properly ° help buuteeq
  • 20. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 21. www.root.comMobile Subdomain root.com/folder-1 root.com/folder-2• Hosted on your true domain. +• Gains benefit from your root.com/folder-1/ domain’s SEO + sub-folder• Requires a redirect to function properly ° Page Page Page help buuteeq
  • 22. help buuteeq COPYRIGHT 2012, BUUTEEQ INC.
  • 23. • Mobile redirects detects mobile users and sends them to the mobile optimized template ° www.domain.com• Without a mobile redirect, followed links www.domain.com/mb and bookmarks don’t direct to the right content - help buuteeq
  • 24. Sources:Forrester ResearchGoogle:http://services.google.com/fh/files/blogs/final_global_smartphone_user_study_2012.pdf help buuteeq COPYRIGHT 2012, BUUTEEQ INC.