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Embrace Social - Trends & Strategies for Innkeeprs

Embrace Social - Trends & Strategies for Innkeeprs



Learn the latest news & statistics about Google+, Facebook, Twitter, Tumblr and Pinterest, and explore strategies on how to leverage each to promote your inn or bed and breakfast.

Learn the latest news & statistics about Google+, Facebook, Twitter, Tumblr and Pinterest, and explore strategies on how to leverage each to promote your inn or bed and breakfast.



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    Embrace Social - Trends & Strategies for Innkeeprs Embrace Social - Trends & Strategies for Innkeeprs Presentation Transcript

    • EMBRACE SOCIAL MEDIA!Not convinced? Come learn more.
    • The State ofSocial Media TODAY
    • Adult Internet Users who Use Social Networks66%65%64%63% Adult Internet Users who62% Use Social Networks61%60%59% 2010 2011
    • THE PURCHASE DECISION What percentage of buyers BOUGHT somethingbased on a social media suggestion from a friend?71% Listens to friends!29% Ignores friends
    • RETURN CUSTOMERSPeople who interact with your social spaces are more likely to become return customers Stay at Your Inn Follow Tell a Your Social Friend Media
    • THE AVERAGE LARGE COMPANY HAS178 Social Media Accounts Q. How many do you need? A. Only as many as your guests need.
    • ACTION• Give each network a clear, distinct purpose.• Be consistent with updates.• Interact with guests.• Make your networks visible to the world.
    • Google+Changing the social game
    • Over 3,000,000,000 searches each day on Google
    • GOOGLE+ FAST STATS• Over 90 million users• Projected 400 million by end of 2012• 55% increase in December alone• 77 of the worlds top 100 brands have a Google+ page
    • Google+ News
    • GOOGLE+ YOUR WORLDGoogle now gives you personalized search results based on your Google+ circles
    • FREE GOOGLE PROMINENCEGoogle now gives popular profiles and pages search prominence
    • FAVOR GIVEN TO GOOGLE+ PROFILESGoogle appears to give favorable search results to G+ profiles
    • GREATER SEARCH VISIBILITYGoogle gives greater visibility with images in organic search results
    • Google+ Strategy
    • OPTIMIZE YOUR PAGE FOR SEARCH Title Tag SEO Rich Do-follow Copy Links
    • LINK YOUR WEBSITE WITH YOUR PAGEPlace this code inyour website headerPlace this badge and/orbutton on your website
    • FacebookLeveraging the power of the world’s most popular social network
    • FACEBOOK FAST STATS• Over 850 million active Facebook users to top 1 billion by August• 200 million added in 2011 alone• 77% say they interact with brands through the wall; by reading posts & updates• Auto-posting decreases likes by 70%• 58% like brands “because they are a customer”• 57% like brands “for deals & coupons”• 56% say they are more likely to recommend a brand they follow on Facebook
    • ROOM TO IMPROVE ON FACEBOOK 65% of hospitality property owners who knowabout Facebook, use Facebook to drive bookings Only 9% of lodging website visits came from FacebookOnly 1% of online bookings came from Facebook
    • Facebook News
    • TIMELINE • Allows people to “subscribe” to updates • Meant for public figures; celebrities, brand evangelists, etc. • Incompatible with many applications, like-gates, etc. • Guests can’t “check-in” • Not suitable for hospitality properties
    • PAGE REACH• Your posts only reach 17% of your fans (1 out of 6)• Your page is devalued by Facebook if you have many posts with few “likes”• Impressions (post view) = Reach (unique fans who read it) * Frequency (the number of times they read it)• There has been a 56% decrease in impressions since June 2011
    • Facebook Strategy
    • CREATE DEALS & COUPONSGive guests a reason to visit your page and encourage likes by offeringdeals and coupons.
    • SHOW OFF YOUR PROPERTY’S INFOIt’s all about rooms, photos and maps. Allow guests to make areservation right from Facebook.
    • CREATE FACEBOOK ADS Facebook ads are a very good way to snag guests who do most of their browsing on FacebookFacebook alone accounts for over5% of ad spending on theInternet. Ad Spending Everyone Else Facebook
    • MAKE EACH UPDATE INTERESTINGBecause Facebook judges you by the quality of your posts, make everypost quality. Put thought into every wall post. How to write interesting posts: • Include photos • Post videos • Include humor • People respond to questions. Ask questions to get more likes and responses. • Respond to comments often • Like people’s comments.
    • TwitterStill there, still powerful
    • TWITTER FAST STATS• Over 456 million Twitter accounts, 100 million of which are active• 64 million in North America alone• 40% don’t tweet, but only read tweets• Tweets are more likely to be re-tweeted (shared) because: • The tweet was interesting (94%) • It was funny (84%) • The re-tweeter had a personal connection with the author (66%) • The Tweeter was a celebrity (21%) • The Tweeter offered incentive (32%) • The Tweeter said “Please re-tweet” (26%)
    • On January 18th, therewere 2,400,000 individual tweets about SOPA
    • Twitter News
    • BRAND PAGESBrand pages are coming SOON to Twitter
    • TwitterStrategy
    • MAKE YOURSELF WORTH FOLLOWINGMake sure your tweets are consistent, interesting and funny
    • FOLLOW INDUSTRY LEADERS• Follow industry leaders and strike up conversations with them• Respond to “mentions” and direct messages• Don’t be afraid to disagree with industry leaders• Include deals and offers
    • YouTubeThe video giant
    • YOUTUBE FAST STATS• Over 800,000,000 unique visitors each month• 100,000,000 people take a social action with a YouTube video each week• Over 3 BILLION videos are viewed each day• 150 years of YouTube videos are watched on Facebook every day• Every minute, over 500 tweets contain YouTube links
    • YouTube Strategy
    • SHOW OFF YOUR LOCATION & PROPERTY Create simple, short videos about your property and your property’s location. Ideas can include:• Take people on a video tour of your property, a local landmark or nearby shops and points of interest.• Take beautiful, high resolution photos of your property and local scenery and create a video photo slideshow set to music.
    • OPTIMIZE FOR SEARCHMake sure your videos are easy to discover on YouTube & Google search
    • Other OptionsTumblr. & Pinterest
    • FAST STATS Tumblr. Pinterest• 13 billion page views per • 11 million visits each month week• Over 10 billion unique • 5 million active users posts connected to Facebook• 40 million posts added • Already one of the top each day ten social sites• 72 million visitors each • It’s user growth is what month Facebook’s was 5 years ago
    • TUMBLR.A social blogging platform. Logged-in users account for most of its usage & page views
    • PINTERESTAn online bulletin board for photos, etc.
    • Tumblr. & Pinterest Strategy
    • POSTPost interesting content—particularly images Tumblr. Pinterest
    • FOLLOWFollow interesting people within your field who have large audiences Tumblr. Pinterest
    • SHARE Share their interesting posts to benefit youraudience, and also with the hope that they will share your posts in turn Tumblr. Pinterest
    • @buuteeqbuuteeq.com/blogbrandon@buuteeq.com The Digital Marketing System for Your Inn www.buuteeq.com
    • Sources:• http://www.seomoz.org/blog/a-peek-under-the-hood-how-we-manage-the-seomoz-community• http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy• http://www.stonetemple.com/real-time-quality-score-with-frederick-vallaeys/• http://support.google.com/places/bin/answer.py?hl=en&answer=7091• http://www.youtube.com/t/press_statistics• http://juliasegal.tumblr.com/post/16019804182• http://searchenginewatch.com/article/2124899/SEO-for-Google-Profiles-and-Pages• http://www.copyblogger.com/google-plus-content-marketers/• http://adage.com/article/the-media-guy/facebook-makes-52-sharing-web/231528/• http://www.wihphotel.com/mag/2011/when-social-media-for-hotels-works/• http://blog.hubspot.com/blog/tabid/6307/bid/30306/Facebook-Launches-Customized-Calls-to- Action-for-Apps.aspx• http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world- 107285• http://www.travelclick.com/press/releases/index.cfm• http://blog.milestoneinternet.com/education/webinar-top-10-marketing-trends-2012/• http://mashable.com/2012/01/19/google-plus-search- upgrade/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28 Mashable%29