Branding Trends 2007

Slide 2: Trends in brand building BY GLOBAL BRAND EXPERTS Limor Erlichman Creative ‫כנס‬ CEO, Brand Architect 8.3.2007 ‫ת"א‬

Slide 3: Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007

Slide 5: 1 " Less traditional marketing & advertising."

Slide 6: " Marketers and Branders will need to understand how to integrate their brands into this type of experience, building entertainment and viral value. Less sales messaging."

Slide 7: " We will see more product placement in films, TV, and on the bodies/lips of celebrities.”

Slide 8: 2 " Technology and Brands merge ."

Slide 9: break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology.

Slide 10: Ipods, MP3 Internet

Slide 11: 3 Rise in 'experiential‘ marketing & advertising, and public relations.

Slide 12: It’s a free trial, no strings attached. TRYVERTISING, total relevance of placement, where people actually run. From athletic events to well-known running spots

Slide 14: 4 The over “flooded” Consumer

Slide 16: " no longer enough for consumers to believe that brands are sincere in their communications; To succeed in 2007, brand communications must offer some additional value before the audience will even tune in"

Slide 17: 5 Power to the people

Slide 18: Opportunities for consumers to be heard. Consumers are now listening to the voice of fellow consumers more than that of the marketer.

Slide 19: 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative.

Slide 20: Empower the consumer. Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year

Slide 21: 6 Design Redefined

Slide 22: "convergence of value and design" Today's consumer is demanding both in their product offering."

Slide 23: 7 Green is King.

Slide 24: Think Good and Green. create new ideas, products, and experiences that make our world a better place. Achieve success by doing good. Consumers will likely to buy products from companies they perceive as socially responsible.

Slide 25: 8 Some things never really change

Slide 26: Brands that walk the talk with their promise, and become an active part in the customer conversation, will flourish.

Slide 28: In 2007… Change from focusing, on building: brand experiences to building: customer experiences.

Slide 29: With good clothes you notice how good the clothes look, with great clothes you notice how great the person looks. So [it goes] with great brands… customers shouldn't notice the branding, but the great experience."

Slide 35: Brand AN IDEA

Slide 36: HAS AN IDEA STANDS FOR SOMETHING DEMONSTRATES THAT IDEA PEOPLE CAN EXPERIENCE THAT IDEA

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