Branding Trends 2007

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Branding Trends 2007 - Presentation Transcript

  1.  
  2. BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007
  3. Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007
  4.  
  5. 1 " Less traditional marketing & advertising. "
  6. " Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."
    • " We will see more product placement in films, TV, and on the bodies/lips of celebrities.”
  7. 2 " Technology and Brands merge ."
  8. break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .
  9. Ipods, MP3 Internet
  10. 3 Rise in 'experiential‘ marketing & advertising, and public relations.
    • It’s a free trial, no strings attached. TRYVERTISING, total relevance of placement, where people actually run. From athletic events to well-known running spots
  11.  
  12. 4 The over “flooded” Consumer
  13.  
    • " no longer enough for consumers to believe that brands are sincere in their communications; To succeed in 2007, brand communications must offer some additional value before the audience will even tune in "
  14. 5 Power to the people
    • Opportunities for consumers to be heard. Consumers are now listening to the voice of fellow consumers more than that of the marketer.
  15. 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .
  16. Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year
  17. 6 Design Redefined
  18. " convergence of value and design " Today's consumer is demanding both in their product offering. "
  19. 7 Green is King.
  20. Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.
  21. 8 Some things never really change
  22. Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .
  23.  
  24. In 2007… Change from focusing, on building: brand experiences to building: customer experiences .
  25. With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."
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  31. AN IDEA Brand
    • HAS AN IDEA
    • STANDS FOR SOMETHING
    • DEMONSTRATES THAT IDEA
    • PEOPLE CAN EXPERIENCE THAT IDEA
    • brand > logo
    • brand > slogan
    • brand = differentiation
  32. Do NOT be different like everybody else
    • “ There is a way to do it better – find it”
    Thomas A. Edison
            • Thanks

+ brandonblogbrandonblog, 3 years ago

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