How to use social media for ministry

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    How to use social media for ministry How to use social media for ministry Presentation Transcript

    • A Basic Guide to Using Social MediaA Basic Guide to Using Social Media For a Church Staff MemberFor a Church Staff Member
    • The Basics...The Basics... Be onBe on FacebookFacebook to connect with friends, family, neighbors, andto connect with friends, family, neighbors, and church members. It’s the single greatest toolchurch members. It’s the single greatest tool currentlycurrently availableavailable for church communication, within the body and to the masses.for church communication, within the body and to the masses. Be onBe on TwitterTwitter to connect with people in the community andto connect with people in the community and peers in your area of ministry.peers in your area of ministry. Be onBe on LinkedInLinkedIn to build a professional profile and contactto build a professional profile and contact database.database. Be onBe on Google+Google+ because... you just may as well.because... you just may as well. InstagramInstagram is a good addition also.is a good addition also.
    • Grace Hills Is BIG on Social MediaGrace Hills Is BIG on Social Media We started with two couples (including the Cox’s). We spent $0We started with two couples (including the Cox’s). We spent $0 on traditional advertising but had 35 at our first gathering in Julyon traditional advertising but had 35 at our first gathering in July of 2011.of 2011. We grew to approximately 80 within six months by word-of-We grew to approximately 80 within six months by word-of- mouth and while spending $0 on traditional advertising.mouth and while spending $0 on traditional advertising. We launched with 176 on our first Sunday, mostly gatheredWe launched with 176 on our first Sunday, mostly gathered through Facebook, word-of-mouth, and search engines.through Facebook, word-of-mouth, and search engines. Today, we’re the most “liked” church in northwest Arkansas andToday, we’re the most “liked” church in northwest Arkansas and an estimated 30% of our first time guests found us on the web.an estimated 30% of our first time guests found us on the web.
    • Therefore...Therefore... YouYou DODO “have time for this.” It’s not a fun little bonus. It’s ministry.“have time for this.” It’s not a fun little bonus. It’s ministry. YouYou AREARE expected to utilize social media in your ministry, thoughexpected to utilize social media in your ministry, though we do not controlwe do not control howhow you use it personally.you use it personally.
    • Forming ConnectionsForming Connections OnOn TwitterTwitter, follow community leaders, other church leaders, and, follow community leaders, other church leaders, and anyone you know who has connected with Grace Hillsanyone you know who has connected with Grace Hills somehow.somehow. OnOn FacebookFacebook, “friend” people who come to Grace Hills - the, “friend” people who come to Grace Hills - the faithful as well as new guests, volunteers in your area, fellow smallfaithful as well as new guests, volunteers in your area, fellow small group members, etc.group members, etc.
    • Establishing a Personal BrandEstablishing a Personal Brand People must trust a Christian before they can trust the gospel, soPeople must trust a Christian before they can trust the gospel, so your brand matters. It’s not about your ego. It’s about youryour brand matters. It’s not about your ego. It’s about your witness.witness. Building your brand online is no longer optional for anyone hopingBuilding your brand online is no longer optional for anyone hoping to have an influence today and into the future.to have an influence today and into the future. We build an audience by what we write about and talk aboutWe build an audience by what we write about and talk about online.online. You have an open opportunity to write for gracehillschurch.comYou have an open opportunity to write for gracehillschurch.com and you’re encouraged to maintain a personal/professionaland you’re encouraged to maintain a personal/professional independently.independently. As you read helpful content, share it and discuss it online.As you read helpful content, share it and discuss it online.
    • Promoting Your Church OnlinePromoting Your Church Online Make sure you “like” all pages and follow Twitter accountsMake sure you “like” all pages and follow Twitter accounts associated with Grace Hills and its staff members.associated with Grace Hills and its staff members. Our website is a constant stream of web-based content. This isOur website is a constant stream of web-based content. This is very intentional. It creates a flow of materials that can be sharedvery intentional. It creates a flow of materials that can be shared by clicking a social sharing button on the page.by clicking a social sharing button on the page. ‣ Daily devotionalsDaily devotionals ‣ Weekly sermon videosWeekly sermon videos ‣ Announcements and newsAnnouncements and news ‣ StoriesStories You should also beYou should also be creatingcreating content by blogging or posting newscontent by blogging or posting news to the website related to your area of ministry.to the website related to your area of ministry.