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Soul Factory | Content Fuels the Whitewater Movement  | Whitewater Symposium 2011
 

Soul Factory | Content Fuels the Whitewater Movement | Whitewater Symposium 2011

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A presentation to the Whitewater Paddling industry in Rock Island, TN on October 13, 2011

A presentation to the Whitewater Paddling industry in Rock Island, TN on October 13, 2011

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Soul Factory | Content Fuels the Whitewater Movement  | Whitewater Symposium 2011 Soul Factory | Content Fuels the Whitewater Movement | Whitewater Symposium 2011 Presentation Transcript

  • Content Fuels the Whitewater Movement Whitewater Symposium 2011 Brandon Holmes, Managing Partner, WELD
  • WHY AM I SPEAKING? Beliefs, Interests and Experience
  • WE BELIEVE...
  • STORIES ARE THE SOUL OF THE INDUSTRY
  • SOUL FACTORYCoordinated, Constant Cummunication
  • WORD-OF-MOUTH GENERATION
  • CONTENT MARKETING
  • Amy BonDurant Senior Marketing Manager of Content http://www.youtube.com/watch?v=udBk-P5Mvew“These are the shoes that help me live better stories.” - Denver Focus Group Participant, 2010
  • INDUSTRY AUDIT
  • TOOLS AND SMARTS
  • KNOW WHERE YOU STAND
  • CREATE CONTEXTUAL RELATIONSHIPSInstruction Training Events
  • Whitewater Symposium 2011Brandon Holmes, Managing Partner, WELD brandon@weldtheweb.com @brandoNRG