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Mountain State Marketers: ACE Social Media 2009
 

Mountain State Marketers: ACE Social Media 2009

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A few slides on the data behind some basic social media practices for ACE Adventure Resort

A few slides on the data behind some basic social media practices for ACE Adventure Resort

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    Mountain State Marketers: ACE Social Media 2009 Mountain State Marketers: ACE Social Media 2009 Presentation Transcript

    • ACE Adventure Resort Social Media 2009 Beth Gill, Marketing Director ACE Adventure Resort The Peer Networking Group for Senior Marketing Professionals in West Virginia
    • Blog Facebook Web Video Twitter (more to come)
    • The ACE Blog http://www.aceraft.com/ACE-blog
    • 14 authors : reservations, guides, marketing, retail, and guests
    • 116 posts in 8 months ~ 400 comments ~ 38,000 pageviews 25% new visitors/month
    • Blog Interconnects With Facebook
    •  
    • Interactions with new & returning customers Social Media Kiosk
    •  
    • >1,750 Fans drove >6,500 visitors to ACE website
    •  
    • 35 Videos
    • ~180,000 Total Views
    • Integrated Event Tracking Share-able Media Demographic Data
    • Facebook and YouTube Connect To Twitter
    •  
    • Word of Mouth & Network Effects