Brand Ministry Cas Client Eram e-You

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Découvrez l'application Facebook & le dispositif social2-to-shop mis en place par Eram pour fêter le lancement de sa marque E-You pour les 12/25 ans.

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Brand Ministry Cas Client Eram e-You

  1. 1. e-you campaign March 2012Shoe brand for the 12-25 segment
  2. 2. • Campaign conceptbased on Lucha Libreto develop the brandawareness across the12 -25 segment• 300 Point Of Salesre-branded with theBrand colour for the6 week-campaign
  3. 3. Campaign conceptStep OneEarn points by participating tothe Photo-Contest - retrieve amask in your nearest shop,take a funny photo & upload itonto the Facebook page
  4. 4. Campaign conceptStep TwoEarn more points by playingthe battle game on theFacebook page
  5. 5. Rewards1 trip to MexicoPS Vita consoles (1 every week)Coupons - to be redeemed inshops for all participants
  6. 6. A few figures+10 000 fans within 6 weeks10% of all participants have shared ontheir wall1 comment on the wall every 10participants

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