Présentation de la campagne Facebook de la marque Carita réalisée par Brand Ministry.

1. presents
2011 catwalk campaign
Sep-Oct 2011

2. 1
Model recruitment
within the Facebook
fan base

3. 4 weeks
recruitment
campaign
400 profiles
collected
Casting with
short-list of
100
candidates
25 models
selected for
the catwalk

4. 2
Event VIP passes
distribution to fans

5. Quizz to win 5
VIP passes
for the event
+5k fans
within 10
days
65% of new
fans recruited
through
virality

6. 3
Catwalk content
posting

7. Event live
vidéo coverage
- on wall
Full length
catwalk video
and sountrack
pushed to the
community
Post-catwalk
Q&A sessions
with the official
Carita hair
style designer

8. www.brandministry.fr
facebook.com/brandministry
contact@brandministry.fr
+33 1 42 36 93 01