Brand ministry Cas client Carita Avril 2012

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Présentation de la campagne Facebook de la marque Carita réalisée par Brand Ministry.

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Brand ministry Cas client Carita Avril 2012

  1. 1. presents2011 catwalk campaign Sep-Oct 2011
  2. 2. 1 Model recruitmentwithin the Facebook fan base
  3. 3. 4 weeksrecruitmentcampaign400 profilescollectedCasting withshort-list of100candidates25 modelsselected forthe catwalk
  4. 4. 2 Event VIP passesdistribution to fans
  5. 5. Quizz to win 5VIP passesfor the event+5k fanswithin 10days65% of newfans recruitedthroughvirality
  6. 6. 3Catwalk content posting
  7. 7. Event livevidéo coverage- on wallFull lengthcatwalk videoand sountrackpushed to thecommunityPost-catwalkQ&A sessionswith the officialCarita hairstyle designer
  8. 8. www.brandministry.frfacebook.com/brandministry contact@brandministry.fr +33 1 42 36 93 01

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