Social Media & Internal
      Customers
    Presented by Justin Foster
Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Name dropping: Gold’s Gym, Fred Mey...
The Perfect Storm
  • Commoditization

  • Fragmentation
  • Access to technology
  • Rise of Personal Brands
Meet Gen Y
  • Connected
  • Multi-tasking
  • Influential
  • 24/7 Brand
What is
Social Media?
The Evolution
  1. Forums and message boards
  2. Chat rooms and IM
  3. Commenting
  4. Blogs
  5. Social networking
  6....
Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 0...
5 Myths of Social Media
  1. This is just a fad.
  2. It is just for kids.
  3. You can control it.
  4. It is expensive t...
Social Media is simply
  human behavior.
The 4 Cs
  • Culture
  • Content
  • Conversations
  • Conversions
CULTURE
 • Social media is not a Magic Pill
 • Must have a “social” brand.
 • Authenticity
 • Transparency
 • Accountabili...
CONTENT
 • Tell stories.
 • Distribute responsibility.
 • Be consistent.
 • 80/20 rule
CONVERSATIONS
 • Signals v Noise
 • Be interesting
 • Participate – 3 ways
 • Create multiple touch-points.
CONVERSIONS
 • Conversations create relationships
 which create behavior.
 • Farming, not hunting.
 • Build the “pipes”.
 ...
Internal Communications
 • Work on the culture.
 • Establish the rules.
 • Build the “pipes”.
 • Lead from the front.
 • A...
The Principle of Automation

  Automating repetition improves
  productivity, creates more efficiency,
  and provides meas...
Must Haves
 • Company blog w/ internal feed.
 • Facebook personal profiles for
 everyone.
 • Facebook company profile and/...
Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and que...
THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter
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Tricycle SM & Internal Customers Presentation

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This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full day workshop.

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Tricycle SM & Internal Customers Presentation

  1. 1. Social Media & Internal Customers Presented by Justin Foster
  2. 2. Why listen to us? • Tricycle helps organizations define and communicate their ideas. • Name dropping: Gold’s Gym, Fred Meyer, Saltzer Medical Group, Bodybuilding.com. • Over 250 presentations from Payette to Malaysia. • Early pioneers of social media in Idaho. • Over 10,000 connections in the social space.
  3. 3. The Perfect Storm • Commoditization • Fragmentation • Access to technology • Rise of Personal Brands
  4. 4. Meet Gen Y • Connected • Multi-tasking • Influential • 24/7 Brand
  5. 5. What is Social Media?
  6. 6. The Evolution 1. Forums and message boards 2. Chat rooms and IM 3. Commenting 4. Blogs 5. Social networking 6. Twitter
  7. 7. Startling Statistics • 276% growth in 35-54 year old Facebook users. • 104 Million people on Facebook. • Feb 09 to April 09: 3 mill to 17 mill Twitter members • 1 billion page views of Twitter. • Average age on Facebook is 37. • Average age on Twitter is 42. • Fastest growing segment is women over 55.
  8. 8. 5 Myths of Social Media 1. This is just a fad. 2. It is just for kids. 3. You can control it. 4. It is expensive to implement. 5. It has no application to my job.
  9. 9. Social Media is simply human behavior.
  10. 10. The 4 Cs • Culture • Content • Conversations • Conversions
  11. 11. CULTURE • Social media is not a Magic Pill • Must have a “social” brand. • Authenticity • Transparency • Accountability
  12. 12. CONTENT • Tell stories. • Distribute responsibility. • Be consistent. • 80/20 rule
  13. 13. CONVERSATIONS • Signals v Noise • Be interesting • Participate – 3 ways • Create multiple touch-points.
  14. 14. CONVERSIONS • Conversations create relationships which create behavior. • Farming, not hunting. • Build the “pipes”. • Have a plan.
  15. 15. Internal Communications • Work on the culture. • Establish the rules. • Build the “pipes”. • Lead from the front. • Analyze the results.
  16. 16. The Principle of Automation Automating repetition improves productivity, creates more efficiency, and provides measurable data.
  17. 17. Must Haves • Company blog w/ internal feed. • Facebook personal profiles for everyone. • Facebook company profile and/or fan page. • Twitter – two philosophies.
  18. 18. Open Discussion >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions
  19. 19. THANK YOU! www.thetricycle.com for more information. @brandmilitia & @johnhardesty on Twitter
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