Tricycle SM & Internal Customers Presentation
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Tricycle SM & Internal Customers Presentation

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This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full ...

This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full day workshop.

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Tricycle SM & Internal Customers Presentation Tricycle SM & Internal Customers Presentation Presentation Transcript

  • Social Media & Internal Customers Presented by Justin Foster
  • Why listen to us? • Tricycle helps organizations define and communicate their ideas. • Name dropping: Gold’s Gym, Fred Meyer, Saltzer Medical Group, Bodybuilding.com. • Over 250 presentations from Payette to Malaysia. • Early pioneers of social media in Idaho. • Over 10,000 connections in the social space.
  • The Perfect Storm • Commoditization • Fragmentation • Access to technology • Rise of Personal Brands View slide
  • Meet Gen Y • Connected • Multi-tasking • Influential • 24/7 Brand View slide
  • What is Social Media?
  • The Evolution 1. Forums and message boards 2. Chat rooms and IM 3. Commenting 4. Blogs 5. Social networking 6. Twitter
  • Startling Statistics • 276% growth in 35-54 year old Facebook users. • 104 Million people on Facebook. • Feb 09 to April 09: 3 mill to 17 mill Twitter members • 1 billion page views of Twitter. • Average age on Facebook is 37. • Average age on Twitter is 42. • Fastest growing segment is women over 55.
  • 5 Myths of Social Media 1. This is just a fad. 2. It is just for kids. 3. You can control it. 4. It is expensive to implement. 5. It has no application to my job.
  • Social Media is simply human behavior.
  • The 4 Cs • Culture • Content • Conversations • Conversions
  • CULTURE • Social media is not a Magic Pill • Must have a “social” brand. • Authenticity • Transparency • Accountability
  • CONTENT • Tell stories. • Distribute responsibility. • Be consistent. • 80/20 rule
  • CONVERSATIONS • Signals v Noise • Be interesting • Participate – 3 ways • Create multiple touch-points.
  • CONVERSIONS • Conversations create relationships which create behavior. • Farming, not hunting. • Build the “pipes”. • Have a plan.
  • Internal Communications • Work on the culture. • Establish the rules. • Build the “pipes”. • Lead from the front. • Analyze the results.
  • The Principle of Automation Automating repetition improves productivity, creates more efficiency, and provides measurable data.
  • Must Haves • Company blog w/ internal feed. • Facebook personal profiles for everyone. • Facebook company profile and/or fan page. • Twitter – two philosophies.
  • Open Discussion >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions
  • THANK YOU! www.thetricycle.com for more information. @brandmilitia & @johnhardesty on Twitter