Social Media & Internal
Customers
Presented by Justin Foster

Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Name dropping: Gold’s Gym, Fred Meyer, Saltzer
Medical Group, Bodybuilding.com.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.

The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands

Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand

What is
Social Media?

The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter

Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.

5 Myths of Social Media
1. This is just a fad.
2. It is just for kids.
3. You can control it.
4. It is expensive to implement.
5. It has no application to my job.

Social Media is simply
human behavior.

The 4 Cs
• Culture
• Content
• Conversations
• Conversions

CULTURE
• Social media is not a Magic Pill
• Must have a “social” brand.
• Authenticity
• Transparency
• Accountability

CONTENT
• Tell stories.
• Distribute responsibility.
• Be consistent.
• 80/20 rule

CONVERSATIONS
• Signals v Noise
• Be interesting
• Participate – 3 ways
• Create multiple touch-points.

CONVERSIONS
• Conversations create relationships
which create behavior.
• Farming, not hunting.
• Build the “pipes”.
• Have a plan.

Internal Communications
• Work on the culture.
• Establish the rules.
• Build the “pipes”.
• Lead from the front.
• Analyze the results.

The Principle of Automation
Automating repetition improves
productivity, creates more efficiency,
and provides measurable data.

Must Haves
• Company blog w/ internal feed.
• Facebook personal profiles for
everyone.
• Facebook company profile and/or fan
page.
• Twitter – two philosophies.

Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions

THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter