The 4 Cs of Social Media
Presented by Justin Foster

Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Worked with large corporations like Fred Meyer to
personal brands like Troy McClain.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.

The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands

Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand

What is
Social Media?

The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter

Heard of these?
• WordPress
• Blogger
• MySpace
• Facebook
• LinkedIn
• Twitter
• Digg
• StumbleUpon
• Delicious
• FriendFeed
• Diigo
• Jott
• Skype
• Ning

Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.

Tricycle’s 5 Rules of Social Media
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. Farming, not hunting.
5. There is no “kiddy pool”

The 4 Cs
• Culture
• Content
• Conversations
• Conversions

CULTURE
• Social media is not a Magic Pill
• Must have a “social” brand.
• Authenticity
• Transparency
• Accountability

CONTENT
• Tell stories.
• Distribute responsibility.
• Be consistent.
• 80/20 rule

CONVERSATIONS
• Signals v Noise
• Be interesting
• 3 ways to participate
• Create multiple touch-points within
your brand.

CONVERSIONS
• Conversations create relationships
which create transactions.
• Farming, not hunting.
• Build the “pipes”.
• Social media-only promotions

Getting Started
• Don’t over-think it.
• The tools are easy. Really.
• You are interesting.
• Manage your time.
• Be patient.

Must Haves
• Personal & Company blog
• Facebook personal profiles.
• Facebook company profile and/or fan
page.
• Twitter

Branding & Social Media
1. Go back to your roots
2. Strip out the BS
3. Deputize everyone
4. Be social
5. Own the experience

Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions

THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter
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