The 4 Cs of Social Media
     Presented by Justin Foster
Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Worked with large corporations like...
The Perfect Storm
  • Commoditization

  • Fragmentation
  • Access to technology
  • Rise of Personal Brands
Meet Gen Y
  • Connected
  • Multi-tasking
  • Influential
  • 24/7 Brand
What is
Social Media?
The Evolution
  1. Forums and message boards
  2. Chat rooms and IM
  3. Commenting
  4. Blogs
  5. Social networking
  6....
Heard of these?
•   WordPress
•   Blogger
•   MySpace
•   Facebook
•   LinkedIn
•   Twitter
•   Digg
•   StumbleUpon
•   D...
Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 0...
Tricycle’s 5 Rules of Social Media

   1. Social first; media second.
   2. Person first; corporation second.
   3. Keep i...
The 4 Cs
  • Culture
  • Content
  • Conversations
  • Conversions
CULTURE
 • Social media is not a Magic Pill
 • Must have a “social” brand.
 • Authenticity
 • Transparency
 • Accountabili...
CONTENT
 • Tell stories.
 • Distribute responsibility.
 • Be consistent.
 • 80/20 rule
CONVERSATIONS
 • Signals v Noise
 • Be interesting
 • 3 ways to participate
 • Create multiple touch-points within
 your b...
CONVERSIONS
 • Conversations create relationships
 which create transactions.
 • Farming, not hunting.
 • Build the “pipes...
Getting Started
 • Don’t over-think it.
 • The tools are easy. Really.
 • You are interesting.
 • Manage your time.
 • Be ...
Must Haves
 • Personal & Company blog
 • Facebook personal profiles.
 • Facebook company profile and/or fan
 page.
 • Twit...
Branding & Social Media
 1. Go back to your roots
 2. Strip out the BS
 3. Deputize everyone
 4. Be social
 5. Own the exp...
Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and que...
THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter
Join our Facebook Fan Page!
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Tricycle 4 Cs Of Social Media

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This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C's of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop.

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Tricycle 4 Cs Of Social Media

  1. 1. The 4 Cs of Social Media Presented by Justin Foster
  2. 2. Why listen to us? • Tricycle helps organizations define and communicate their ideas. • Worked with large corporations like Fred Meyer to personal brands like Troy McClain. • Over 250 presentations from Payette to Malaysia. • Early pioneers of social media in Idaho. • Over 10,000 connections in the social space.
  3. 3. The Perfect Storm • Commoditization • Fragmentation • Access to technology • Rise of Personal Brands
  4. 4. Meet Gen Y • Connected • Multi-tasking • Influential • 24/7 Brand
  5. 5. What is Social Media?
  6. 6. The Evolution 1. Forums and message boards 2. Chat rooms and IM 3. Commenting 4. Blogs 5. Social networking 6. Twitter
  7. 7. Heard of these? • WordPress • Blogger • MySpace • Facebook • LinkedIn • Twitter • Digg • StumbleUpon • Delicious • FriendFeed • Diigo • Jott • Skype • Ning
  8. 8. Startling Statistics • 276% growth in 35-54 year old Facebook users. • 104 Million people on Facebook. • Feb 09 to April 09: 3 mill to 17 mill Twitter members • 1 billion page views of Twitter. • Average age on Facebook is 37. • Average age on Twitter is 42. • Fastest growing segment is women over 55.
  9. 9. Tricycle’s 5 Rules of Social Media 1. Social first; media second. 2. Person first; corporation second. 3. Keep it real. 4. Farming, not hunting. 5. There is no “kiddy pool”
  10. 10. The 4 Cs • Culture • Content • Conversations • Conversions
  11. 11. CULTURE • Social media is not a Magic Pill • Must have a “social” brand. • Authenticity • Transparency • Accountability
  12. 12. CONTENT • Tell stories. • Distribute responsibility. • Be consistent. • 80/20 rule
  13. 13. CONVERSATIONS • Signals v Noise • Be interesting • 3 ways to participate • Create multiple touch-points within your brand.
  14. 14. CONVERSIONS • Conversations create relationships which create transactions. • Farming, not hunting. • Build the “pipes”. • Social media-only promotions
  15. 15. Getting Started • Don’t over-think it. • The tools are easy. Really. • You are interesting. • Manage your time. • Be patient.
  16. 16. Must Haves • Personal & Company blog • Facebook personal profiles. • Facebook company profile and/or fan page. • Twitter
  17. 17. Branding & Social Media 1. Go back to your roots 2. Strip out the BS 3. Deputize everyone 4. Be social 5. Own the experience
  18. 18. Open Discussion >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions
  19. 19. THANK YOU! www.thetricycle.com for more information. @brandmilitia & @johnhardesty on Twitter Join our Facebook Fan Page!
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